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What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups?

Q: What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups? A) Stop using negative keywordsB) Ensure people see relevant ads that relate to their search queryC) Target more people in different areas of the worldD) Drive more traffic to your website Correct Answer is B) Ensure people see relevant ads that relate to their search query. Explanation: Dividing your search engine marketing (SEM) account into relevant campaigns and ad groups can help you achieve several important goals, including: Improved targeting and relevance: By creating campaigns and ad groups based on specific…

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What can Local Catalog Ads do?

Q: What can Local Catalog Ads do? A) Promote store dealsB) Drive store visitsC) Reach mobile shoppersD) All of the above Correct Answer is D) All of the above. Explanation: Local Catalog Ads are a type of advertising solution offered by Google that allows local businesses to showcase their products to potential customers in a visually appealing and interactive way. Local Catalog Ads can do the following: Highlight products: Local Catalog Ads allow businesses to showcase their products by featuring images and descriptions of the items for sale. This helps to draw attention to the products and entice customers to…

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Echo remarketing uses dynamic content from what source?

Q: Echo remarketing uses dynamic content from what source? A) Dynamic rulesB) Custom Floodlight variablesC) The creative codeD) A feed Correct Answer is B) Custom Floodlight variables. Explanation: Before you can begin to build your dynamic creative, you first need to add Floodlight tags to the webpages where you want to track user activity. The Floodlight tags must be created in the same Campaign Manager account where you’ll push your dynamic creatives. Each Floodlight tag should include custom variables that you’ll use to pass remarketing data to your creatives. Read more here:https://support.google.com/richmedia/answer/7412608 Echo remarketing is an advertising strategy that connects…

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Who should be involved in creating your buyer personas?

Q: Who should be involved in creating your buyer personas? A) Anybody who interacts with your customers, directly or indirectly, should be invited to give input.B) Your executive leadership should create your buyer personas because they best understand the company vision.C) Services should create your personas because they have the most data about customers.D) Marketing should create your buyer personas because they have the most data about prospects. Correct Answer is A) Anybody who interacts with your customers, directly or indirectly, should be invited to give input.. Explanation: Creating buyer personas is an essential step in developing a successful marketing…

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Which value proposition do Custom Intent audiences offer advertisers?

Q: Which value proposition do Custom Intent audiences offer advertisers? A) They extend the reach of television campaigns to YouTube and help influence problem identification and purchase timing.B) They extend the reach of search campaigns to YouTube and help influence customers during active purchase decisions.C) They extend the reach of display campaigns to YouTube and help influence customers during post-purchase interactions.D) They extend the reach of print campaigns to YouTube and help businesses with trust building among potential customers. Correct Answer is B) They extend the reach of search campaigns to YouTube and help influence customers during active purchase decisions..…

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Which switching technology reduces the size of a broadcast domain?

Q: Which switching technology reduces the size of a broadcast domain? A) STPB) VLANsC) 802.1QD) ISL Correct Answer is B) VLANs. Which switching technology reduces the size of a broadcast domain? Explanation: In computer networking, a broadcast domain is a logical division of a network where any device can directly communicate with other devices without a router's involvement. A broadcast domain is created when devices are connected to the same switch or hub. The larger the broadcast domain, the more network traffic will be generated, leading to network congestion and performance issues. To reduce the size of a broadcast domain,…

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Which of these is not a benefit for businesses using fully integrated e-commerce platforms?

Q: Which of these is not a benefit for businesses using fully integrated e-commerce platforms? A) Automated complaints process systemB) The ability to track shippingC) Integrated invoicingD) Stock control Correct Answer is A) Automated complaints process system. Explanation: There are many benefits for businesses using fully integrated e-commerce platforms, including: Increased convenience for customers: Customers can easily browse and purchase products or services online, at any time and from any location. Improved marketing and sales: Integrated e-commerce platforms provide businesses with tools for marketing, promotions, and sales, enabling them to reach a wider audience and increase conversions. Streamlined operations: E-commerce…

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Which of the following is NOT a storytelling best practice?

Q: Which of the following is NOT a storytelling best practice? A) Use the third-person point of viewB) Create emotional appeal through your contentC) Your story should be clear and conciseD) Be consistent and authentic Correct Answer is A) Use the third-person point of view. Explanation: Storytelling is a powerful marketing tool that can help businesses create emotional connections with their audience and communicate their brand message in a compelling way. When telling a story, there are several best practices that businesses can follow to ensure that their story resonates with their audience and achieves their marketing goals. However, there…

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