Q: Gina Owns A Woodworking Shop That Makes Custom Cabinets. She Uploads Data To Her Google Merchant Center To Help Create Ads From Her Inventory. What Data Does A Shopping Campaign Use From Her Merchant Center Feed To Place Gina’s Ads? A) Her ad’s preferred cost-per-click limitsB) Her schedules for when cabinets can be deliveredC) Her cabinet’s attributes, such as priceD) Her ad’s minimum required return on investment (ROI) Correct Answer is C) Her cabinet’s attributes, such as price
Q: Glenn’s New Business Is Growing Slowly, But He’s Worried About Cash Flow. How Can Smart Shopping Campaigns Help Glenn’s Business? A) By linking directly with Glenn’s accounting software.B) By monitoring product stock levels and ordering.C) By automatically attempting to maximize conversion value.D) By adjusting budgets automatically on a daily basis. Correct Answer is C) By automatically attempting to maximize conversion value.
Q: Greg Owns A Company, Keys & Strings, That Makes Custom Pianos. Keys & Strings Sells Their Pianos Through Their Website. Greg Would Like To Increase Sales Of His Brand Of Pianos. Why Would Greg Use A Showcase Shopping Ad? A) To engage potential customers who make long-tail queries regarding pianos.B) To engage customers at the point in their purchase journey when they’ve decided on a specific piano brand and are looking for the best price.C) To engage customers at the point in their purchase journey where they’re discovering what to buy and where to buy it.D) To engage potential customers who…
Q: How Can A Shopping Ad Help Retail Businesses Create Ads That Encourage Your Potential Customers To Visit Your Brick-And-Mortar Stores? A) Shopping ads expand to show several paragraphs of text and a video, providing your customers with a lot of information.B) Shopping ads use specific keywords to show products that most closely match what your potential customer is looking for.C) Shopping ads let you surface your local inventory, and share store details for users searching near a store.D) Shopping ads feature 60-second product video reviews, heightening potential customer interest. Correct Answer is C) Shopping ads let you surface your local inventory,…
Q: How Can Advertisers Use Shopping Campaign Ads In Order To Drive Sales? A) By selecting a specific position on the page of search results.B) By choosing color schemes that match their website’s appearance and style.C) By taking advantage of Google customer reviews, merchant promotions, and product ratings.D) By submitting a 30-second video demonstration of the product. Correct Answer is C) By taking advantage of Google customer reviews, merchant promotions, and product ratings.
Q: How Can Running A Local Inventory Ad Increase Your Return On Investment (ROI)? A) By A/B testing potential new logos and tracking which is most effective.B) By advertising your store’s address and its offerings on the radio.C) By bringing online shoppers into your brick-and-mortar store.D) By sending a follow-up survey via e-mail after a new customer leaves your brick-and-mortar store. Correct Answer is C) By bringing online shoppers into your brick-and-mortar store.
Q: How Can Smart Shopping Campaigns Help Businesses Easily Promote Their Products Without Making Large Demands On Their Time? A) Smart Shopping campaigns automatically adjust product pricing by region.B) Smart Shopping campaigns work entirely from the archived content of a business website.C) Smart Shopping campaigns automate key features of ad creation and placement.D) Smart Shopping campaigns are all based on single-size and standardized templates. Correct Answer is C) Smart Shopping campaigns automate key features of ad creation and placement.
Q: How Can Smart Shopping Campaigns Make Promoting Your Business Less Time-Consuming And Easier To Manage? A) By having Smart Shopping campaigns use simple setup templates.B) By automatically uploading product details from manufacturers’ websites.C) By automating bid optimization and audience targeting.D) By e-mailing daily summary reports to business owners. Correct Answer is C) By automating bid optimization and audience targeting.
Q: How Do Google Shopping Ads Drive Engagement With Potential Customers To Make Their Shopping Experiences As Seamless As Possible? A) Customers can view and interact with attractive and engaging videos that show them how a product can be used.B) Customers can view and interact with attractive and engaging ads that are tailored specifically for audience segments based on demographics.C) Customers can view and interact with attractive and engaging ads that give them a better sense of the product before they open the ad.D) Customers can view and interact with attractive and engaging ads that are displayed based on a…
Q: How Do Product Images And Prices Contribute To A Seamless Shopping Experience In Shopping Ads? A) The combination of price and image lets customers judge the quality of the product.B) Potential customers can choose a specific product color before clicking the ad.C) Potential customers can quickly see whether the product fits their expectations.D) People click on ads with images more often than plain text ads. Correct Answer is C) Potential customers can quickly see whether the product fits their expectations.