Posts
- ____________ is hosted on a server
- “Real-time marketing” refers to:
- 20 Best Broken Link Checker Tools To Check Your Entire Website in 2020
- 5 Best Reseller Hosting Providers of 2021
- 500+ Free Classified Submission Sites List for India, USA, UK, Australia, Canada
- 6 Tips to Become an Aspiring Web Designer
- 7 Reasons you cannot stay away from SEO for B2B
- 8 Awesome Ways To Increase Your YouTube Subscriber To Your Channel
- A best practice for updating UET tags on your website is:
- A Broad Match Modifier Tells Microsoft Advertising That A Specific Word Or Words Must Be Present In A Search Query In Order For Your Ad To Display. True Or False?
- A broad match modifier tells Microsoft Advertising that a specific word or words must not be present in order for your ad to display. True or False?
- A custom audience is a type of remarketing list. What is NOT required to set this up?
- A deleted view can be recovered by account administrators within how many days?
- A Golf Enthusiast Regularly Watches Instructional Videos About Golf, Has Recently Searched For The Best Golf Clubs On Google.Com, And Has Researched Golf Courses On Google Maps. Which Type Of Search Audience Solution Would Best Reach This Individual?
- A Good Approach Is To Create Internal Competition. More Links To Different URLs Have The Same Anchor Text, Easier For Google Is To Differentiate Which Of Them Is The One URL On Your Domain To Be Ranked For The Given Keyword.
- A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process?
- A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.
- A robust social media plan includes which of the following?
- A session in Google Analytics times out after how many minutes by default?
- A social media audit would typically not include:
- A social media policy is intended to:
- A tracking tag (UET tag) is designed to help advertisers target their audience for which purpose?
- A user referred by you contacts SEMrush sales team and requests a custom plan. What will happen?
- A user with “edit”? permissions at the Account level will automatically have “edit”? permissions at which other levels?
- A vanity URL in Hootsuite is best described as:
- A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?
- A Water-Sports Company Specializes In Custom-Made Watercrafts And Accessories. Their Marketing Manager Decides To Use The Broad-Match Keyword, “Boat.” The Manager Then Adds “Paddle” As A Broad-Match Modifier. Which Two Searches May Prompt The Marketing Manager’s Ad? (Choose Two)
- According to the image below, we can say that the gameofthrones.com domain has bid on the “game of thrones” keyword most.
- Ad Builder DOESN’T allow you to edit several ads simultaneously.
- Ad Extensions Assist In Providing Users With Which Two Things They Want From Their Search Experience? (Choose Two)
- Ads for Universal App Campaigns are created:
- After Running A Google Search Ads Campaign For Several Months, Meredith Notices Sales Of Her Advertised Products Are Starting To Lag. She Checks Her Google Ads Recommendations Page And Notices That Her Campaign’s Optimization Score Is 22%. What Does This Score Tell Meredith About Her Google Search Ads Campaign?
- After Running A Google Search Ads Campaign For Several Months, Meredith Notices Sales Of Her Advertised Products Are Starting To Lag. She Checks Her Google Ads Recommendations Page And Notices That Her Campaign’s Optimization Score Is 22%. What Does This Score Tell Meredith About Her Google Search Ads Campaign? (Type 2)
- Alex Has Started A Google Search Campaign Designed To Promote His Online Motorcycle Accessories Store. His Store Focuses On Custom Helmets. How Might Google Search Ads Provide Value To Alex?
- All of the following are examples of a SMART goal EXCEPT:
- Alpine Ski House is promoting weekend getaways for retired couples who live near Denver. What are the best targeting options for this customer?
- Although the Ad Preview and Diagnostics Tool is a powerful and useful tool, you should use it sparingly because it directly affects your campaign results and budget.
- An Advertising Executive Takes Over A Google Search Ads Campaign. On His Google Ads Recommendations Page He Notes That The Campaign’s Optimization Score Is 40%. What Does This Score Indicate?
- An example of an “earned” social media tactic:
- An Expanded Text Ad can contain 2 ad titles, 2 ad copies and URL paths. True or false?
- An Expanded Text Ad can contain 2 ad titles, 2 ad copies and URL paths. True or false?
- An Expanded Text Ad contains three fundamental visual elements: the ad title, the display URL, and the ad text. True or false?
- an wants to attract customers specifically searching on Google for Time-B-Gone, his company’s unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and knows Yan will need to start with a simple approach. For vendors like Yan, what’s the simplest method for using Dynamic Search Ads?
- Analyzing the keyword “how to get more Google reviews” under the Top 10 Benchmarking tab in the On Page SEO Checker tool you can see that a Featured Snippet can be triggered by this keyword (see the picture below). But there is no information about this in the SERP Features Ideas section of the Optimization Ideas tab. How is this possible?
- As A Digital Strategist, Jared Wants To Add Something Extra To His Ads To Give Users More Incentive To Click And Convert. He’s Considering Using The Two Optional Field Paths In The URL Component Of The Ad, But Needs To Be Certain His Messaging Will Fit. How Many Total Characters Can He Use In Each Of These Optional Paths?
- As an advertiser, creating your first text ad in Google Ads is a simple five-step process. Arrange the five steps in order, with the first step on top.
- Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions beneficial?
- At what level can landing pages be managed across campaigns?
- Audience remarketing is a good way to select the appropriate customers to see your ad. True or false?
- Auto-tagging is used to collect data from what kind of traffic?
- Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
- Automated rules can only be applied at the Account level. True or false?
- Automated rules can only be applied at the campaign level. True or false?
- Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using?
- Because segments are applied before sampling, segmented data will not be sampled.
- Before you create product ads in a shopping campaign, you must first do what?
- Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions and has a CPA (cost per acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
- Bernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google Search campaign as part of her overall strategy. What value can be recognized by launching a Google Search campaign?
- Best Cookie Audit Tools for 2020
- Best Online Reseller Business Opportunities in India 2020
- Best practices for using automated bid strategies include the following: (Select 2)
- Best practices for using automated rules include the following: (Select 2)
- Bing Ads categorizes clicks in three differerent ways. For which kind is your campaign billed?
- Bing Ads Keyword Planner allows you to search for new keywords using a phrase, website, or category. From which Bing Ads tabs can you access Keyword Planner?
- Bing Ads Multi-user Access lets you use one username to access multiple customer shells. True or false?
- Bing Shopping supports the use of Google data feeds for Catalog feed files. True or false?
- Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords “television,” “accessible,” and “voice.” Which benefit does broad match modifier give Bob’s Search Ads campaign?
- Bob’s electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword “television.” How will broad match benefit Bob’s campaign?
- Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrase match in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob’s campaign?
- Branded hashtags work best on the following platforms:
- Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?
- Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?
- Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What’s Brian’s optimization score based upon?
- Building Remarketing Lists With The UET Tag Allows Advertisers To Target Their Audience For Which Purpose? Choose All That Apply.
- By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.
- By using which report can you carry out a comprehensive inspection/review of your website’s pages in terms of their loading speed?
- Can you refer a company you work for* to SEMrush? (*The company where you are an employee)
- Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?
- Carrie Owns A Gardening Store And Uses A Website To Promote All The Products She Sells. A User Saw A Google Search Ad For One Of Her Products. What Might The User Have Been Doing?
- Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?
- Check all three reasons for choosing a 301 redirect over a 302 redirect:
- Choose 2 targeting options that would allow you to better serve ads to potential customers who meet specific criteria.
- Choose 3 targeting options that would allow you to serve ads to potential customers who meet specific criteria.
- Choose a factor that affects the crawling process negatively.
- Choose a valid statement about AMP:
- Choose the correct statement about mark-up.
- Choose three answers. To receive your commissions, you need to:
- Choose three answers. What information can be found in an access-logfile?
- Choose three statements referring to XML sitemaps that are true:
- Choose two answers. A zero dollar sale is showing up in your statistics. It means that:
- Choose two answers. Some disadvantages of ccTLDs are:
- Choose two answers. To upload your tax form and update info about your preferred method of receiving commissions, you need to:
- Choose two answers. What are the two payout dates for BeRush affiliates?
- Choose two answers. What kind of marketing materials can you use to promote SEMrush?
- Choose two correct statements about a canonical tag:
- Choose two http response status codes that will work where there is any kind of geographical, automated redirect. We are talking about international requests from different geographical regions.
- Choose two optimization approaches that are useful for performance optimization:
- Choose two statements that are false about the SEMrush Audit Tool.
- Choose two statements that are right.
- Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?
- Clara Is An Advertising Director Who Has Been Tasked With Optimizing Her Company’s Google Search Campaign. How Can Clara Use The Optimization Score To Benefit Her Campaign?
- Clara is an advertising director who’s tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?
- Coho Winery wants their ad to display for the keyword “cabernet sauvignon” only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?
- Connecting the Link Building Tool with Google Search Console will give you the ability to collect recommendations on the most relevant, important and freshest links for your backlink profile.
- Conversion optimization is __________.
- Custom Dimensions can be used as what?
- Custom Dimensions can be used as which of the following
- Custom Metrics can have which scopes?
- Custom Reports have which capabilities?
- Custom segments may be created using which criteria?
- Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?
- Device investment (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers of: (Select 2)
- Digital marketing isn’t just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by ‘local businesses’?
- Dynamic search ads are most appropriate for which two types of advertisers? (Select 2)
- Each campaign you create will have its own
- Each Similar Audience Has Its Seed List Members Removed To Ensure What?
- Earn Money Online
- Echo remarketing uses dynamic content from what source?
- Enabling auto-tagging does what?
- Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?
- Every content brainstorm needs the following EXCEPT:
- Exclusions you set at the ad group level will be applied to your entire campaign. True or False?
- Exclusions you set at the campaign level will cascade down to all of the ads in your campaign. True or false?
- f you have Universal Event Tracking (UET) enabled, you can use it to verify and create your store in Microsoft Merchant Center (MMC). True or false?
- Fill in the blank: Businesses should focus on social media platforms with _______.
- Fill in the blank: It is important to take into consideration the decision making funnel when conducting keyword research so that you focus on more actionable words that will help you deliver a __________CTR with Google and ________ better.
- Fill in the blank: The ads on search engines are usually made up of ________
- Fill in the blank: Website analytics can tell you _____________.
- Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?
- Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?
- Fill in the blank: When search engines use factors like geolocation, IP address and location based search terms to produce geographically tailored results, this is called _____________.
- Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order?
- Fill in the blank. According to the latest statistics, 60% or more of all results for high volume keyword queries in the TOP-3 have already been moved over to run on ______
- Fill in the blank. Branded SEO is _______ because SEO is about being _______ and nobody is more _______ for your brand than you are.
- Fill in the blank. Display advertising allows you to reach users at the ___________ stage of the decision making funnel.
- Fill in the blank. It’s not wise to index search result pages because _____
- Fill in the blank. The best practice for a/b testing two different calls to action for a __________ad is to test banners that are __________in every way, with the exception of the call to action.
- Fill in the blanks: ______ is the manual method where you add in-line schema annotations to the corresponding HTML page elements. When you use ______, Javascript fires and inserts the markup into the head of the page.
- Fill in the blanks: ______ reviews are the source for your rating in the Knowledge Panel on Google, while Apple maps uses the review stars from ______ by default.
- Fill in the blanks. When you want to use _____, make sure they are placed in plain HTML/X- robots tags. _____ injected by JavaScript are considered less reliable, and the chances are that Google will ignore them.
- Fill the blank: ‘Search engines _________ the internet to discover content.’
- Fill the blank: When it comes to promoting a business locally, search engines can _______________ your business in the search results page if the user is near your location.
- Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages.
- Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.
- Fill the blank: When you link Google Ads with Google Analytics you are able to understand which ________ are driving performance.
- Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications.
- Filters cannot perform what action on collected data?
- Filters may be applied retroactively to any data that has already been processed.
- For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session,?
- For autotagging, what parameter does Google Ads include in the destination URL?
- For locations to display in Location Extensions, they must be within how many miles of user?
- For what does Bing Ads charge you?
- For whom might you create a remarketing list?
- Francine Is Advertising Her Company’s Newest Video-Editing Software And Related Products. She Knows That Best Practice Is To Create 3-5 Ads In Each Of Her Search Ad Groups. Why Does Google Make This Recommendation?
- Francis Wants To Increase His Google Ads Skills And Optimize Results For His Clients. What Two Best Practices Should Francis Adopt? (Choose Two)
- From the Bing Ads Editor page, which menu tab do you click to sync Bing Ads with Bing Ads Editor?
- From where can you export data in Bing Ads Editor?
- From where can you export data in Microsoft Advertising Editor?
- From which Bing Ads Editor pane can you bulk-edit all of the items selected in the Summary Grid?
- Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?
- Gina Owns A Woodworking Shop That Makes Custom Cabinets. She Uploads Data To Her Google Merchant Center To Help Create Ads From Her Inventory. What Data Does A Shopping Campaign Use From Her Merchant Center Feed To Place Gina’s Ads?
- Gina Wants To Be Able To Try Out Multiple Combinations Of Headlines And Descriptions In Order To Optimize Her Results. Her Marketing Department Suggests That She Use Responsive Search Ads. What Are Two Benefits Gina Could Derive From Using Responsive Search Ads? (Choose Two)
- Ginger’s Working On Creating Her First Google Search Ad. She Wants To Create An Inviting And Relevant Ad, So Potential Customers Will Respond Favorably. To Earn User Clicks, Ginger Should Focus On Creating An Ad That ________. (Choose Two)
- Glenn’s New Business Is Growing Slowly, But He’s Worried About Cash Flow. How Can Smart Shopping Campaigns Help Glenn’s Business?
- Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel?
- Google Ads hierarchy, from largest to smallest, is:
- Google Ads lets users advertise on which properties?
- Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
- Google Ads Reviews Saved Text Ads To Ensure They Meet Advertising Policies Before Being Shown To Users. What Criteria Are Reviewed By Google Ads?
- Google Ads Was Constructed Around Three Core Principles, Focused On Helping Businesses Reach Their Online Potential. The First Of These Is Relevance. Google Ads Connects Businesses With The Right People At The Right Time. Upon Which Other Principles Was Google Ads Built?
- Google Ads Was Designed To Deliver Three Things To Every Advertiser: Relevance, Control, And Results. It Provides Relevance By Connecting Advertisers With The Right People At The Right Time. It Provides Results By Charging Only When You Get A Click. How Does Google Ads Provide Control?
- Google Ads Was Designed To Help Businesses Achieve Online Success. To Accomplish This, Google Ads Was Built On Three Core Principles. What Are These Principles?
- Google Analytics cannot collect data from which systems by default?
- Google Search Console “Crawl” reports let you monitor…?
- Google Video Partners are partnerships formed through which Ad service?
- Graphs in the statistics tab are updated in real time.
- Greg Owns A Company, Keys & Strings, That Makes Custom Pianos. Keys & Strings Sells Their Pianos Through Their Website. Greg Would Like To Increase Sales Of His Brand Of Pianos. Why Would Greg Use A Showcase Shopping Ad?
- Hank Wants To Use A “Maximize Conversions” Campaign With The Performance Planner. Which Recommendation Can Be Provided To Hank By The Performance Planner?
- Helen’s Heating And Air (HHA) Wants To Encourage Interest In Their New Smart Refrigerators. They Know That WidgetCo Also Sells Smart Refrigerators. HHA’s Marketing Manager Creates The Broad Match Keyword “Refrigerator” And Adds “WidgetCo” As A Negative Keyword. Which Two Searches May Prompt The Ad? (Choose Two)
- How are the lists in the Keyword Magic Tool created?
- How Can A Shopping Ad Help Retail Businesses Create Ads That Encourage Your Potential Customers To Visit Your Brick-And-Mortar Stores?
- How can ad extensions contribute to increasing user engagement?
- How Can Advertisers Use Shopping Campaign Ads In Order To Drive Sales?
- How can businesses benefit from using analytics on their website?
- How can email marketing fuel your overall inbound strategy?
- How Can Email Marketing Help Your Business Grow?
- How can Google Ads help you advance your business goals?
- How can Performance Planner serve your business?
- How Can Running A Local Inventory Ad Increase Your Return On Investment (ROI)?
- How Can Smart Shopping Campaigns Help Businesses Easily Promote Their Products Without Making Large Demands On Their Time?
- How Can Smart Shopping Campaigns Make Promoting Your Business Less Time-Consuming And Easier To Manage?
- How can social media listening increase customer advocacy?
- How can the amount of data in a sampled Google Analytics report be increased?
- How can you add detailed, sophisticated animations in Google Web Designer?
- How can you add simple animations quickly in Google Web Designer?
- How can you apply flywheel thinking to your company’s budget?
- How can you get your creative to appear in the template library?
- How can you move an element in Quick mode animation?
- How can you overwrite your offline changes with what you have online?
- How can you uncover your buyer personas’ reading habits?
- How Can Your Business Benefit From Video Without Making One Yourself?
- How do bid adjustments (modifiers) affect the display of your ad?
- How Do Google Shopping Ads Drive Engagement With Potential Customers To Make Their Shopping Experiences As Seamless As Possible?
- How do incremental bids affect the display of your ad?
- How Do Product Images And Prices Contribute To A Seamless Shopping Experience In Shopping Ads?
- How do Responsive Display Ads use automation?
- How Do Shopping Ads Help Improve Qualified Leads Over Standard Text Ads As Part Of A Seamless Retail Experience?
- How Do Smart Shopping Campaigns Use Automated Bidding And Placements, And Machine Learning To Show A Variety Of The Most Relevant Ads Across Google Networks To Potential Customers?
- How Do Smart Shopping Campaigns Work To Maximize Conversion Value While Simplifying Campaign Management Across Networks, Leveraging Machine Learning?
- How do you add a YouTube video to your creative?
- How do you build a creative in Google Web Designer that restyles to fit larger and smaller screens?
- How do you build a creative in Google Web Designer that restyles to fit portrait and landscape mobile phone orientations?
- How do you build a wider canvas version of your creative for wider screens?
- How do you change the font text in your creative?
- How Do You Get Charged With PPC?
- How do you get more meaningful statistics without spending more money? Choose 3 correct answers.
- How do you navigate between the wider canvas version and narrower canvas version of your responsive creative?
- How do your keyword bids and your daily budget work together?
- How does an advertiser benefit from using Google Surveys?
- How does an advertiser benefit from using Google Trends?
- How does an advertiser benefit from using Think with Google?
- How Does Automating Your Bid Contribute To A Successful Google Ads Campaign?
- How does Google Ads generate responsive search ads?
- How Does Google Ads Help A Business Organize Inventory, Letting The Business Match Its Advertising Goals?
- How does Google Ads provide control?
- How does Google Web Designer help you build sophisticated creatives quickly?
- How Has Consumer Shopping Behavior Changed In Recent Years?
- How is a spreadsheet defined?
- How Is Using Non-Last-Click Attribution Conversions Useful For Performance Planner Forecasts?
- How many ad sizes are there on the GDN?
- How many ads should be implemented per ad group?
- How many levels of organization are contained within the Hotel Ads structure?
- How many managing customers can you grant access for on your account? (And likewise remove?)
- How many segments may be applied at once?
- How many tags must you place on your site to track multiple campaigns?
- How many UET tags must you place on your site to track multiple campaigns?
- How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing?
- How might using Multi-User Access for sign up be useful for your agency or business?
- How much budget should you set when launching your universal app campaigns?
- How much of the buyer’s journey is digital?
- How often does SEMrush Sensor report on Google algorithm changes and anomalies?
- How often does the option to combine a robots.txt disallow with a robots.txt noindex statement make folders or URLs appear in SERPs?
- How should Remarketing lists be segmented? Choose two options:
- How the IoT is changing social media marketing?
- How to Use Google Analytics to Create A Customer-centric Content Strategy
- How To Use Social Media to Maintain your Online Reputation For Small Business
- How To Verify My Site In Google Webmaster Tools
- How will you benefit from connecting Site Audit to your Google Analytics account? Choose 3 answers.
- How would a view filter be configured to include only users from Brazil and Argentina?
- How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?
- How would you classify the content distribution channel that uses influencer and outreach marketing to increase a brand’s reach?
- How would you focus on a more specific audience for a given ad group or campaign?
- Ideally, What’s The Minimum Number Of Values You Should Aim For Per Header When Using Structured Snippet Extensions?
- If a keyword has a 2% conversion rate, and the value of a conversion is $100, what is the value per click of that keyword?
- If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?
- If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?
- If a web page visitor clears the Analytics cookie from their browser, what will occur?
- If data is excluded from a view using a filter, it may be recovered within thirty days.
- If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.
- If Klothes For Kats Uses Local Catalog Ads, Their Ads Can Be Shown In Different Views. Which Two Statements Are True About Views That Are Available In Local Catalog Ads? (Choose Two.)
- If The Analytics For Your Video Campaign Shows People Are Only Watching The First Few Seconds Of Your Video, What Can You Do To Try And Amend This?
- If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
- If the Google Merchandise Store sets up a URL goal of “/thankyou”? and a Match Type of “Begins with”?, which of the following pages on www.googlemerchandisestore.com will count as goals?
- If You Are Unable To Find Your Ad In The Bing search Results Pages, Why Should You First Examine The Impressions Column In The Microsoft Advertising Data Summary Tables?
- If you are unable to find your ad in the Microsoft Advertising Network results pages, why should you first examine the Impressions column in the Microsoft Advertising data summary tables?
- If you choose Wire transfer as your preferred method of payment, you will receive your earnings after you accumulate a total of $50 in commissions.
- If you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?
- If you have Universal Event Tracking (UET) enabled, you can use it to verify and create your store in Microsoft Merchant Center (MMC). True or false?
- If you set a daily accelerated budget too low for the traffic generated by your keywords, what might happen?
- If you set a daily accelerated budget too low for the traffic generated by your keywords, what might happen?
- If your ad rank is doing poorly even though your click-through rate is high, what should you do to improve your campaign?
- In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?
- In addition to Microsoft Office Excel Template (.xls), what other file format can be used to import a keyword list into Bing Ads?
- In addition to reviewing the recommendations tab, how else might you find data for optimizing your campaigns? Choose all that apply
- In Custom Reports, what must metrics and dimensions share in order to report accurately?
- In Hootsuite’s Promote feature, what are automation triggers used for?
- In Microsoft Advertising, which customer actions are considered conversions? (Select 3)
- In Multi-Channel Funnel reports, how are default conversions credited?
- In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
- In order for LinkedIn Profile Targeting to work, people must meet which criteria? (Select 2)
- In S3, what does RRS stand for?
- In the Brand Monitoring Tool, you can compare your and your competitors’ brand name by…
- In the Brand Monitoring tool, you can filter Twitter mentions by what? Choose 3 answers.
- In the Site Audit Tool, under the Overview and Progress tabs in the Errors graphs you can see:
- In the world of analytics, the time the user spent on your site is considered which type of data?
- In the world of analytics, tracking the type of device the user accessed your site by is considered which type of data?
- In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.
- In what way can display advertising be effective?
- In which order does Google Analytics filter data?
- In-Market Audiences Allow The Opportunity To Specifically Identify What Kind Of User?
- In-Market audiences are lists of potential customers curated by you, the advertiser. true or False?
- In-market audiences can be imported from Google Ads campaigns. True or False?
- In-Market audiences would be suited to reach which user?
- Integration between Google Analytics and On Page SEO Checker allows you to…
- Investment per device (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers within what range? (Select 2)
- Is it bad for SEO to have plagiarized content on your website?
- Isabella Owns A Bookstore And Has Been Running A Google Shopping Campaign For Several Months. She’d Like To Identify Growth Opportunities In Her Business. How Can The Reporting Feature In Google Shopping Ads Help Isabella Get The Information She Needs?
- It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison. Match each signal type with how it is demonstrated in this situation.
- It is not possible to copy a campaign From One Account To Another within Microsoft Advertising Editor. True Or False?
- It is possible to bulk edit and manage multiple accounts using a Mac. True or False?
- Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.)
- Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?
- Jennifer’s company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google Search campaign provide Jennifer?
- Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?
- Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.)
- Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?
- Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?
- Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of his text ads? (Choose three.)
- Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy’s advertising campaign?
- Joan Sells Fashion Watches Online, And She’s Had Great Success With Google Shopping Campaigns. Now, She’d Like Her Business To Do Even Better! How Can Shopping Ads Make Joan’s Shopping Ads Even More Profitable?
- Jodi Creates Custom Hair Pieces. She Just Launched Her First Online Advertising Campaign, And It Included A Showcase Shopping Ad. Where Will Jodi’s Showcase Shopping Ad Be Featured?
- John’s company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company’s website. What are two ways that responsive search ads could help John’s company reach more potential customers? (Choose two.)
- John’s Plumbing prides itself on excellent customer service, especially during after-hours service calls. They want to connect with people who need emergency plumbing services in the middle of the night. Which criteria should John’s Plumbing configure to meet this goal?
- Jonah’s Surf Shop Has Been Running Google Ads For Years, And Now They’re Interested In Introducing A New Type Of Online Ad. Which Potential Customer Could Jonah Reach By Running Local Inventory Ads?
- Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign’s optimization score?
- Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She applies an optimization recommendation that surfaces in the Recommendations page. What will happen to her campaign’s optimization score?
- Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.)
- Karl, A 50-Year-Old Mechanic, Runs The Local Garage In A Small Town And Is Considering Taking His Business Online. How Could Going Digital Benefit His Business?
- Kathi, The Owner Of Klothes For Kats, Is Excited About The Launch Of Her First Local Catalog Ad. She Remembers There Are A Few Different Views Within The Ad Type. Which View Will Kathi’s Potential Customers Be Able To Browse On Her New Local Catalog Ad?
- Keyword Planner is a keyword research tool that provides which kinds of insight?
- Keyword Planner is a keyword research tool that provides which kinds of insight?
- Keyword Planner Is A Research Tool That Provides Which Kinds Of Insight?
- Keyword research templates are available in the Template Pane, but they do not incorporate Excel features. True of false?
- Lance Has Been Running Local Inventory Ads To Promote His Antique Toy Shop. He’s Considering Running Additional Ad Campaigns With Google. What’s An Easy Next Step Lance Can Take To Expand His Brand’s Reach?
- Lance, The Owner Of A Long-Standing Antique Toy Shop, Hears The Youngsters In His Shop Talk About How Effective The Display Ad From Toys By Tammy Was. He Becomes Interested In Accessing The Google Display Network (GDN). What’s One Way Lance Could Use The GDN?
- Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?
- Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement. What are two other benefits that search ad extensions can contribute to performance? (Choose two.)
- Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?
- Linda recognizes that a Google Search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google Search campaign? (Choose two.)
- LinkedIn Profile Targeting when used with ‘Bid only’ target setting will narrow your ad’s audience. True or False?
- LinkedIn Profile Targeting when used with ‘Target and Bid’ target setting will narrow your ad’s audience. True or False?
- Lisa Sells Kitchen Furniture Through Her Website. While Her Sales Are Stable, She’s Concerned That They’re Not Keeping Pace With Those Of Other Online Furniture Stores. How Can A Google Search Campaign Benefit Lisa’s Business?
- Listing Management allows you to manage your business data (like address, phone number, business hours, and payment methods) in different directories at once.
- Local Inventory Ads Are Ideal For Which Business?
- Look at the image below. According to the Keyword Magic Tool’s embedded feature, Keyword Analyzer, it will be easier to get higher position in Google if you write an article using the first set of keywords.
- Look at the image below. Where should you click to learn about toxic markers of the first backlink in the list?
- Look at the list of recommended keywords from the SEO Writing Assistant. Why are some of these keywords highlighted green?
- Look at the table from the Backlink Gap tool. What do the numbers in the last five columns show?
- Look at these keyword lists generated by the Keyword Magic Tool. Keywords from which list are more difficult in terms of bypassing your competitors in organic search?
- Looking at traffic history is one way to improve your bidding strategy. True or false?
- Machine learning helps automatically find new keywords. Samira recently opened an online potted plant store and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience?
- Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campaign benefit his business?
- Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
- Mario is working on a text ad that will run on the Google Search Network. He filled in each component with the necessary information. What component asked Mario to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters?
- Mario owns a store that sells skateboard equipment. Mario understands that people are most likely to notice his headline text in a text ad. What should Mario include in his headline?
- Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?
- Mark The Three Statements That Desсribe The Keyword Difficulty Tool’s Functionality.
- Marketing Calendar allows you to track the traffic data for your campaigns directly from your Google Analytics account, and share this data with your collaborators that have access to that calendar.
- Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
- Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers? (Choose two.)
- Mary has been familiarizing herself with the different ad components of a text ad. Match the following text ad component descriptions with the components they describe.
- Mary is tasked with designing an advertising campaign for her company, an online pet food store and app, and she’s exploring different campaign options. Which campaign types are available to her in Google Ads?
- Mary Owns An Automotive Parts Store, And Wants To Differentiate Her Brand. She’s Considering Launching New Ads With Google To Influence Automotive Shoppers At The Start Of Their Purchasing Journey. If Mary Went With Showcase Shopping Ads, Where Would Her Customers See The Ads? (Choose Two.)
- Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?
- Match each ad extension with the benefit it brings to a user’s ad experience.
- Match each autobidding strategy to the right campaign goal.
- Match each type of TrueView ad to its bidding approach.
- Match each YouTube Platform innovation with its description.
- Match the marketing goal to the correct ad extension.
- Match these Search Audience solutions with the benefits they can bring to your campaigns.
- Maureen’s company sells first-aid kits for use in everyday situations. Because kits come in many sizes, with many features, and at many price points, Maureen finds it difficult to differentiate her company’s offerings from those of other vendors. Worse, potential customers may find it hard to compare search results for her products and prices with those of other vendors. How can Shopping ads address these concerns?
- Michael Built A High-Quality Ad With An Excellent Keyword List. He’s Disappointed The Ad Isn’t Being Shown As Much As He’d Like. What’s A Likely Reason For His Ad Not Being Frequently Displayed?
- Michelle recently launched a new product called **Wonder Boots**. The brand has already become well-known in her industry. She wants to attract more traffic via Google Ads but only for searches that are solely for her product name (**Wonder Boots**). Which keyword match type should Michelle use to attract traffic strictly for searches for the **Wonder Boots** product name?
- Microdata markup is an automatic method in which Javascript adds schema annotation into the the head of the page.
- Microsoft Advertising Editor allows customers to use the Google Import tool to schedule and sync imports from Google Ads campaigns automatically. True or false?
- Microsoft Advertising Editor Allows You To Import Your Google Ads Campaigns Directly Into The Editor, Make Changes, And Post Them. True Or False?
- Microsoft Advertising Editor allows you to work and make changes offline and online. True or False?
- Microsoft Advertising Editor allows you to work and make changes online only. True or False?
- Microsoft Advertising Editor can be used to manage campaigns and review performance metrics. True or False?
- Microsoft Advertising Editor does not allow you to import your Google Ads campaigns directly into the Editor, make changes, and post them. True or false?
- Microsoft Advertising Editor is the only place to use the Google Ads Import Tool. True or False?
- Microsoft Advertising Editor Is The Only Place To Use The Use The Google Ads Import Tool. True Or False?
- Microsoft Advertising includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?
- Microsoft Advertising Intelligence allows you to build multiple types of reports. True or False?
- Microsoft Advertising Intelligence does not allow you to build separate reports. True or false?
- Microsoft Advertising Multi-user Access lets you use one username to access multiple customer shells. True or false?
- Microsoft Advertising Scripts are JavaScript-based actions you can to build to analyze, change, or delete items in your account based on custom criteria. True or False?
- Microsoft Advertising supplies the curated list of potential customers for in-market audiences. True or False?
- Microsoft Advertising will not use your Google Ads sign-in information for any purpose other than the import process. True or false?
- Mobile advertising is a great tool for marketers, but all that good work could be undone if your website isn’t what?
- Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
- More sales copy helps sell to users that are
- Most Display Advertising Reports Have The Option To Filter Results Based On Device: Desktop, Apple Tablet, Apple Mobile, Android Tablet And Android Mobile.
- Multi-channel Funnel reports can credit conversions across which channels?
- Multiple Ad Groups are allowed in Campaigns.
- OfficeKing Is A Well-Established Business That’s Been Running Print Ads For Their Office-Supply Store For Years. Their CEO, Xin, Is Exploring The Possibility Of Expanding Into Online Advertising. He Asks You To Provide A Comparison Of Traditional Print Ads And Local Catalog Ads. What’s One Distinguishing Feature Of Local Catalog Ads?
- OfficeKing is a well-established business that’s been using print ads for their office-supply store for years. How can Local Catalog ads help OfficeKing?
- OfficePlus Is A Well-Established Business That’s Been Running Print Ads For Their Office-Supply Store For Years. You’ve Been Asked To Present Local Catalog Ads As A Potential Solution For Their Consideration. What’s One Way Local Catalog Ads Would Benefit OfficePlus?
- On the Display Network, enhanced cost–per–click (ECPC) automatically:
- On which page can you check if your ad is appearing or not?
- On which social network should you share content most frequently?
- Once filters have been applied, what is the option to recover filtered data?
- Once Google Analytics processes data, it’s stored in a database where it can’t be modified.
- Organic Traffic Insights has a quick filter for each page of your site to see which keywords are new for that page or keywords that have lost all rankings as well as winners and losers. This can help you determine which of your pages are gaining or losing positioning for your target keywords.
- Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top)
- Page feeds can’t support URLs for dynamic search ads campaigns in a spreadsheet format. True or false?
- Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
- Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?
- Peter has a new online store selling electric bikes and spares. He wants to promote his business, but with a simple solution that provides a wide reach for his products. How can Smart Shopping campaigns help Peter with his sales?
- Position Tracking allows users to track a website’s search visibility across multiple devices (desktop, phone and tablet) and locations (down to the city level) in one project.
- Position Tracking Visibility Is Another Name For Average Position
- PRG (Post-Redirect-Get pattern) is a great way to make Google crawl all the multiple URLs created on pages with many categories and subcategories.
- Price Extensions are a pay-per-click extension that display your products or services. True or false?
- Price extensions are ad extensions that display product reviews. True or False?
- Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?
- Providing a reference link and advising your friend or client to use SEMrush is NOT against BeRush rules.
- Public Twitter lists are best used to follow:
- Publishing to Pinterest with Hootsuite saves time because:
- Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?
- Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
- Recent updates to the Microsoft Advertising Editor are the following:
- Referral links can lead to SEMrush homepage only.
- Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?
- Remarketing audiences allow you to serve ads to previous visitors of your website. True or False?
- Remarketing can show relevant ads on which Google properties?
- Remarketing in paid search lets you target ads to people who have interacted with your site before. True or false?
- Retargeting allows you to…
- Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score?
- Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?
- Sam’s new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign. Which two Dynamic Search Ads features will be of help to Sam? (Choose two.)
- Samira has been tasked with increasing the relevance of her company’s ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance. How many headlines can Samira include in a single responsive search ad?
- Sampling is Applied To Reports Before Segmentation.
- Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize her Google Ads campaign results. What’s Google’s recommendation about extensions?
- Sarah’s Autos sells multiple automobile brands, showcasing used, pre-owned, and new vehicles. The company’s advertising manager decides to configure a broad matching type for the keyword “automobile,” in order to reach a broader group of potential visitors. Which two user searches may generate the advertising manager’s ad? (Choose two.)
- Search engine marketing can also be called what?
- Search syndication and distribution is when a search engine provides its services to a third-party in need of search capabilities for their digital properties. True or false?
- Segments applied to reports can analyze data for which of the following groups?
- Segments will not allow you to do what?
- Selecting a specific country in the Organic Traffic Insights filters not only data from the SEMrush database but also from Google Analytics and Google Search Console for that region.
- SEMrush provides only fresh live data for Domain Analytics.
- Sharing a Custom Report will share the data in that report.
- Show customers Hamish’s latest hair looks
- Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase the number of qualified leads they receive. In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?
- Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?
- Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?
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- Social Media Poster allows you to find ideas for posting from RSS feeds.
- Social media tactics tend to fall into 3 categories:
- Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?
- Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event? (Choose two.)
- Synchronization operations are only applied to the accounts and campaigns you’ve downloaded to the Bing Ads Editor. True or false?
- Take a look at the Backlinks report in the Backlink Analytics tool. How would you explain to your client that there are backlinks with New and Lost status at the same time?
- Taking A Business Online Can Involve Many Different Steps. When Starting Out, Which Activity Could Be A Part Of This Process?
- Tara is using Search Audiences to reach her most valuable customers. Which direct benefit might she obtain by using Search Audience?
- The “Full Advertising Research Report” generated within the My Reports tool includes these two reports:
- The Analytics tracking code can collect which of the following?
- The Backlinks report helps users compare backlink metrics for several URLs.
- The Competition Tab In Microsoft Advertising gives You What Two Functionalities? (Select 2)
- The Competition tab in Reporting gives you what two functionalities? (Select 2)
- The continue statement can’t be used with
- The default session timeout duration in Google Analytics is how many minutes?
- The Facebook page moderation feature:
- The five fundamentals of inbound marketing are:
- The Hootsuite bulk composer allows you to:
- The Hootsuite Inbox (pictured below) is meant for:
- The keyword research feature can help you:
- The Link Building tool helps users enrich their sites’ backlink profiles. The tool can be integrated with Google Search Console. What will this integration do?
- The Microsoft Advertising Editor Keyword Research Feature can help you:
- The Microsoft Advertising Intelligence Excel Plugin is a free tool for keyword research. True or False?
- The Microsoft Audience Network is an advertising solution powered by the Microsoft Graph and Artificial Intelligence. True or False?
- The Microsoft Audience Network supports which two kinds of ad formats? Choose all that apply
- The most important feature of Sitelink Extensions (including Enhanced Sitelinks) is:
- The Multi-user Access bulk workflow prevents you from setting up multiple consolidated logins at once. True or false?
- The My Reports Tool allows you to… Choose three answers.
- The negative exact keyword ‘-[beach chair]’ will exclude the following search term:
- The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select two)
- The On Page SEO Checker report, as shown in the image below, shows signs of keyword stuffing, based on comparison with your competitors
- The only way to use Hotel Ads is to sign up with your account manager. True or false?
- The Post Tracking tool allows you to monitor the sources of your articles’ backlinks.
- The reports feature in Hootsuite Analytics is:
- The SEMrush Charts tool helps you thoroughly analyze your and your competitors’ campaigns based on trends and their comparison. Look at the image below. Which month was the least successful for Apple.com in terms of the cost-effectiveness of their ad campaign?
- The Site Audit tool can check your website’s AMP pages for syntax errors.
- The Social Media Poster can show you the difference between your total new page likes and new page unlikes.
- The Traffic Analytics tool provides information about traffic driven to websites by different search engines EXCEPT…
- The YouTube masthead is effective for advertisers with which goal?
- Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?
- There are lots of social media platforms out there, but what is a benefit of using smaller, more niche social media platforms for your business?
- Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find. Organize the following steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish.
- To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?
- To collect data using Google Analytics, which steps must be completed?
- To collect how many times users downloaded a product catalog, what would you set up ?
- To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied?
- To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.)
- To enable remarketing in Google Analytics, what must first be enabled?
- To ensure the highest Google rankings, it will be enough to focus your efforts on just several main ranking factors.
- To get the most precise and recent data about traffic and user behavior for your website SEO Dashboard allows you to connect Google Analytics and Google Search Console to it.
- To improve your website’s SEO performance, when should you consider updating your SEO plan?
- To increase the speed at which Google Analytics compiles reports, what action could be taken?
- To locate a property’s Analytics tracking code, which sequence of steps should be followed?
- To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions: (Select two)
- To pair metrics with dimensions, what should they have in common?
- To quickly generate campaign tags, what tool should be used?
- To recognize users across different devices, what feature must you enable?
- To see audience, engagement and activity for your social media accounts, you would create an On Page SEO Checker campaign.
- To see data for users from the U.S. and Canada only in a view, which filter would be applied?
- To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?
- To set up Dynamic Remarketing for a retail vertical, what must be linked to Google Ads?
- To set up Dynamic Remarketing, what must first be created in Google Analytics?
- To track users and sessions across multiple domains, what first must be set up?
- To use Analytics to collect website data, what must be added to the website page HTML?
- To view accurate data in a Custom Report, what action should be avoided?
- To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?
- Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online. What’s a key benefit of a well-managed Google Search Ads campaign?
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- Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web?
- Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Microsoft Advertising option should they select?
- Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
- Trina sells dolls and accessories, and doesn’t have much time to update her Search campaigns with her ever-changing inventory. How can Dynamic Search Ads help Trina?
- True or false? A feature that the SEMrush Keyword Magic Tool offers which the AdWords Keyword Tool lacks is the ability to list attributes along side roots.
- True or false? An effective PPC strategy should consider the ads themselves; the steps that users take on your website in order to convert to clients is not a part of this strategy.
- True or false? Building an attribution model helps you to attribute appropriate credit to multiple marketing channels that contributed to a single sale.
- True or false? Conversion optimization is NOT an iterative process.
- True or false? Frequency capping sets limits on how many times the same person can see an ad.
- True or false? It is important to track in-app actions to optimize for users that are engaged in completing valuable actions within the app, not app installs.
- True or false? It is not possible to have multiple robots meta tags.
- True or false? It is recommended to work with log files constantly, making it a part of the SEO routine rather than doing one-off audits.
- True or false? Pre-fetch and pre-render are especially useful when you do not depend on 3rd party requests or contents from a CDN or a subdomain.
- True or false? Social listening can help you find leads.
- True or false? The SEMrush Site Audit tool allows you only to define issues that slow down your website and does not give any recommendations on how to fix them.
- True or false? Uploading a CSV of your data sheet from your computer will allow you to set an automated schedule.
- True or false? Your campaign should be limited by its budget setting when you want to limit losses on unprofitable campaigns that are being optimized.
- Under Acquisition in the AdWords > Campaigns report, which campaign had the highest CPC?
- Under Acquisition in the AdWords > Campaigns report, which campaign had the most clicks?
- Under Acquisition in the AdWords > Keywords report, which keyword had the highest CPC?
- Under Acquisition in the All Traffic > Channels report, which three channels had the highest number of new users?
- Under Acquisition in the All Traffic > Referrals report, for users that came from the source “google.com” which referral path had the most sessions?
- Under Acquisition in the All Traffic > Source/Medium report, filtering by “referral” traffic, what website sent the highest numbers of users?
- Under Acquisition in the All Traffic > Source/Medium report, what source/medium brought in the highest number of goal completions for the goal “Purchases completed (Goal 1 Completions)”?
- Under Acquisition in the Campaigns > All Campaigns report, how many new users were brought in by the “AW – Accessories” campaign?
- Under Acquisition in the Campaigns > All Campaigns report, what is the source and medium for the “AW – Apparel” campaign?
- Under Acquisition in the Campaigns > All Campaigns report, which of these were top 10 keywords used in the “AW – Accessories” campaign?
- Under Audience in the Geo > Location report, what country had the highest conversion rate for the goal “Purchase Completed (Goal 1 Conversion)”?
- Under Audience, in the Demographics Overview report, which Age Group brought in the highest number of users?
- Under Audience, in the Geo > Location report for the country of India, what region brought in the highest number of users?
- Under Audience, in the Mobile Overview report, what percentage of sessions came from mobile devices?
- Under Behavior using the All Pages report, which of these Page Titles has the most Pageviews?
- Under Behavior using the Site Content > Content Drilldown report, which content section of the Google Merchandise Store has the highest percentage of pageviews?
- Under Behavior using the Site Content > Exit Pages report, what is the percentage of exits from the shopping cart page URI “/shop.axd/Cart”?
- Under Conversions in the Goals Overview report, what was the conversion rate for the goal “Purchase Completed (Goal 1 Conversion Rate)”?
- Universal Event Tracking (UET) is a mechanism for advertisers to do what?
- Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?
- Using social media for business purposes can be very different to running personal profiles. If you’re looking to attract people to your social network, what tone of voice should you consider?
- Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
- Using tracking code, Google Analytics can report on data from which systems?
- View filters are applied in what order?
- View filters may be applied retroactively to any data that has been processed.
- Views can include website data from before the view was created.
- Web analytics can tell you many things about your online performance, but what can analytics tools not tell you?
- Website hosting servers have their own unique IP address, what does this address consist of?
- Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?
- What ad extension is only available as a full automated ad extension?
- What are Benefits Of Syndication? Choose all that apply
- What are Google Search Partners?
- What are macro-conversions in a measurement plan?
- What are some Microsoft Advertising guidelines to use in order to avoid common editorial disapprovals?
- What are tactics to use in improving your PPC campaign performance? Choose all that apply.
- What are the benefits of having an upgraded URL?
- What are the campaign and image limits with Google Import for Audience Campaigns?
- What are the main ways of improving your mobile website’s user experience? Choose three answers.
- What are the options for filtering data in Google Analytics?
- What are the SEO Content Template Tool’s key recommendations based on?
- What are the signals that help Google see that your site is targeting a specific country? Choose two answers.
- What are the steps of conversion optimization?
- What are the steps to implementing a conversational growth strategy?
- What are the tested benefits of bumper ads?
- What are the three categories of attributes for ad customizer feeds?
- What are the three main factors that determine ad quality?
- What are the three stages of the buyer’s journey?
- What are two benefits of automated bidding? (Choose two.) Select All Correct Responses
- What are two best practices for monitoring performance in Syndication networks? (Select 2)
- What are two best practices for monitoring performance of the Microsoft Search partner Network(Syndication)? (Select 2)
- What are two main benefits of using Search Audience solutions? (Choose two.)
- What are two main benefits of using Search Audience solutions? (Choose two.)
- What Are Two Methods To Import A file In Microsoft Advertising Editor? (Select 2)
- What are two the most commonly known best practices to increase crawling effectiveness?
- What are two Video Verification metrics? (select two)
- What are two ways Dynamic Search Ads brings value to an advertising campaign?
- What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
- What are two ways to import a file? (Select two)
- What are two ways you can advantage of audience targeting? (Select 2)
- What Asset is Used to Build a Remarketing List?
- What bid strategies are currently available for bid optimization? Choose all that apply.
- What campaign parameter is not available by default in Google Analytics?
- What Campaigns Require Manual Tags on Destination URLs for Tracking?
- What can automated bidding help an advertiser improve?
- What can be done with the help of the Marketing Calendar? Choose three answers.
- What can conversion tracking in search help you measure?
- What can Local Catalog Ads do?
- What can the Performance Planner assist you with?
- What can the Performance Planner recommend?
- What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups?
- What cannot be collected by the default Analytics tracking code?
- What channel is not included in the default Channels report?
- What channels are forbidden to use for SEMrush promotion? Choose two answers.
- What configuration setting eliminates duplicate conversions between advertisers?
- What content could be used for a structured snippet extension?
- What conversion data can be uploaded using bulksheets?
- What Criteria cannot be Used to Create a Custom Segment?
- What data does Google Analytics prohibit collecting?
- What data from Microsoft Advertising Intelligence might you use to adjust bids and/or bid adjustments? (select all that apply)
- What data is Google Analytics Goals unable to track?
- What data is provided in Video Verification?
- What data table display compares report metrics to the website average?
- What do “counters” measure in Studio?
- What do the “Lists” in the Keyword Magic Tool consist of?
- What do website analytics allow you to do?
- What do you call words or phrases that trigger ads when they match a customer’s search query?
- What does adding callout extensions to your Google Search ads enable you to do?
- What does AMP stand for?
- What does assigning a value to a Google Analytics Goal enable?
- What does email delivery refer to?
- What does Google Analytics call a URL that passes data parameters for reporting?
- What does Google Analytics use to differentiate new and returning users?
- What does Google Web Designer help beginners do?
- What does Google Web Designer offer HTML5 coders in particular?
- What does layering an Affinity audience with a broad keyword targeting campaign help you do?
- What does Performance Planner automatically do?
- What Does PLA Stand For?
- What does responsive design mean?
- What does the “Users”? metric measure?
- What does the 4XX HTTP status code range refer to?
- What does the acronym SMART stand for in SMART goals?
- What does the Brand Monitoring Tool allow you to do? Choose 3 answers.
- What does the SEMrush Sensor score refer to?
- What does the TF-IDF metric from On Page SEO Checker show?
- What does tracking performance down a sales funnel enable you to do? Choose 3 answers.
- What elements should text links consist of to ensure the best possible SEO performance?
- What environment supports proximity targeting?
- What feature collects company-specific data such as Member Status?
- What feature is required to collect the number of comments users posted to a web page?
- What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?
- What feature is required to track customer search terms on a website?
- What Feature Must Be Enabled to Use Multi-Channel Funnels?
- What feature would be used to collect how many times users downloaded a product catalog?
- What feature would be used to compare two date ranges in a report?
- What filter would only include data from a campaign titled “Back to School” in Campaign reports?
- What Floodlight tag measures purchases and revenue on a website?
- What four parameters can you include with an event hit for reporting?
- What Google Ads report in Google Analytics can show which bid adjustments resulted in higher conversions?
- What Google Analytics data can be used to define a remarketing audience?
- What happens if your account reaches its credit limit?
- What information shows on the timeline of a company record?
- What is “remarketing” in Google Analytics?
- What is a “dimension” in Google Analytics?
- What is a “metric” in Google Analytics?
- What is a “secondary dimension” in Google Analytics?
- What is a conversational growth strategy?
- What is a Google Web Designer feature that can accelerate ad creation for HTML5 coders and non-coders alike?
- What is a key benefit of Smart Display campaigns?
- What is a keyword bid?
- What is a main benefit of using Search Audience solutions?
- What is a Social Media Service Level Agreement (SLA)?
- What is a trigger event?
- What is a valid recommendation that the Performance Planner can provide?
- What is an example of a remarketing exclusion along with remarketing targeting?
- What Is An Example Of Layering Remarketing With Audience Exclusions?
- What is an example of product merchandising?
- What is another commonly used term for conversion optimization?
- What Is Google Analytics Property Tracking Id & How To Create Utm Code
- What is Jobs Theory?
- What is link juice?
- What is not a benefit of using segments to analyze data?
- What Is Not A Filter Setting For Data In Views?
- What is NOT an example of a social media crisis?
- What is not considered a “source” in Google Analytics by default?
- What is not considered a default “medium” in Google Analytics?
- What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
- What is one way that Performance Planner helps businesses increase sales?
- What is required for creative approval?
- What is required for User ID to track users across different devices?
- What is sitemap.xml?
- What is Snapchat’s largest demographic?
- What is social selling the inbound way?
- What is the “Bounce Rate” in Google Analytics?
- What is the approximate number of Google’s ranking factors?
- What is the benefit of using digital data?
- What is the best question to ask yourself when considering how to create a positive landing page experience?
- What is the best solution when you know the approximate time of maintenance work on your website?
- What is the best way to learn how many clicks Bing Ads has identified as low quality?
- What is the default attribution model for Floodlight?
- What is the default value of the position property?
- What is the definition of a buyer persona?
- What is the definition of an email marketing strategy?
- What is the difference between reporting and analytics?
- What is the first step in getting a bid estimation for keywords?
- What is the first step of display retargeting?
- What Is The Key Aalue Proposition of Google Search Campaigns?
- What is the key tactic in optimizing your PPC ads?
- What is the main advantage of using dynamic text in your ads?
- What is the main benefit of syndication?
- What is the maximum duration a user can be included in a remarketing audience?
- What is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign?
- What is the most popular and loved feature of Hootsuite?
- What is the name of the URL element that is present on every page except the homepage?
- What is the point of the ‘Traffic Cost’ metric in the SEMrush Organic Research Positions Report? What does this metric mean?
- What is the primary difference between mobile search results and desktop search results?
- What is the primary metric for determining a winning ad?
- What is the proper instrument to simulate Googlebot activity in Chrome?
- What Is The Purpose Of A Scatter Plot?
- What is the Search Ads 360 account hierarchy?
- What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?
- What is the term we use to describe how search engines categorise each piece of content?
- What Is Used To Create Smart Goals?
- What key strategies might an advertiser use Microsoft Advertising Intelligence for?
- What keyword-specific metrics might you use to tailor your bid strategy based on the price of your products or services?
- What keywords CANNOT be compared with the help of Keyword Gap?
- What level of data can you export in Microsoft Advertising Editor?
- What makes the data cycle useful?
- What metric-dimension combination is not valid?
- What Microsoft Advertising feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?
- What model represents the hierarchical structure of a Google Analytics account?
- What must be enabled in Hootsuite for Instagram Stories to publish successfully?
- What needs to happen before you import your custom audiences into Microsoft Advertising for remarketing?
- What needs to happen before you import your custom audiences into Microsoft Advertising for search remarketing?
- What occurs during the attract stage of the inbound methodology?
- What pages can be filtered by the Broken parameter in the Lost&Found report of the Backlink Audit Tool?
- What permissions are needed to create an advertiser?
- What Remarketing audiences cannot be defined by default?
- What report analyzes which webpages get the most traffic and highest engagement?
- What report can show how particular sections of website content performed?
- What report compares metrics based on user acquisition date over a series of weeks?
- What report groups an audience based on acquisition date and compares behavior metrics over several weeks?
- What report identifies browsers that may have had problems with a website?
- What report indicates the last page users viewed before leaving a website?
- What report indicates the pages of a website where users first arrived?
- What report indicates where users start or exit the conversion funnel?
- What report lists the website pages where users first arrived?
- What report provides data on how specific sections of a website performed?
- What report should be used to check if users are leaving from important pages on your website?
- What report shows data segmented by channel?
- What report shows the percent of site traffic that visited previously?
- What report shows the percentage of traffic that previously visited a website?
- What report shows what mobile devices were used to view a website?
- What report shows which types of mobile devices visited a website?
- What report tracks Floodlight attribution in Reporting?
- What report would best help identify potential browser issues with website traffic?
- What role does optimization play in your conversational growth strategy?
- What Scope Applies To Custom Metrics?
- What scope levels available for dimensions and metrics?
- What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?
- What Search Network text ad component provides up to three fields of 30 characters each?
- What setting must be enabled to view data in Demographics and Interests Reports?
- What should you consider when developing your website content?
- What should you do after accessing the Opportunities tab for further optimization? Choose all that apply.
- What step should you take after you have grouped new keywords and moved them from one group to another?
- What technology do search engines use to ‘crawl’ websites?
- What timezone is applied to inline charts and metrics data?
- What two ad extension types can also be served as automated ad extensions? (Choose two.)
- What type of information can KPIs provide?
- What type of tool can be used to monitor and evaluate your social media audience’s actions on your website?
- What will happen if a user clears the Analytics cookie from their browser?
- What would prevent data from appearing in a custom report?
- What’s a characteristic of Responsive Display Ads?
- What’s a key benefit of bumper ads?
- What’s a key benefit of Responsive Display Ads?
- What’s a key objective in delivering ad extensions?
- What’s an accurate description of callout extensions?
- What’s an advantage of the reach of Responsive Display Ads?
- What’s an advantage of using Responsive Display Ads?
- What’s an example of an effective callout extension?
- What’s one benefit of using responsive display ads?
- What’s one unique feature of Local Catalog ads?
- What’s one way to increase your business profitability?
- What’s provided by Responsive Display Ads?
- What’s the biggest challenge for most businesses when going online?
- What’s the difference between a 301 and a 302 redirect?
- What’s the difference between social listening and social monitoring?
- What’s the first step in the search engine optimization process for your website?
- What’s the maximum number of ad extensions that can show for a particular query or device at any given time?
- What’s the primary benefit of using structured snippet extensions in your ads?
- When a Custom Dimension is active, which data will it affect?
- When a dashboard is shared, users can edit the dashboard configuration.
- When a filter is applied to a view, what data is affected?
- When a new view is created, what data will be included?
- When advertisers run online ads that typically include an image for people to click on, it’s called…
- When advertising using Search Engine Marketing (SEM), you only pay…
- When are automated extensions, such as Seller Ratings, shown?
- When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way?
- When creating a Goal in Google Analytics, which are required?
- When creating a presentation based on lots of data, what principle should you bear in mind?
- When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL. What else must the advertiser include?
- When creating an ad, how does Greg know what it will look like to his potential customers?
- When Creating Video Marketing Content On A Budget, What Is The First Thing You Should Consider Doing?
- When defining a measurement plan, what is the order of steps?
- When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?
- When designing content as part of your content marketing strategy, what does the “Think” stage represent in the “See, Think, Do, Care” framework?
- When designing mobile advertising campaigns, what is a best practice to identify which keywords to target?
- When discussing display advertising, what is an ad network?
- When does a default Analytics session expire?
- When does the engage stage of the inbound methodology begin?
- When does the tracking code send an event hit to Google Analytics?
- When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?
- When is a “view” counted for TrueView campaigns?
- When is it better to use the 410 error rather than the 404? Choose two answers:
- When is the Sprint backlog created?
- When it comes to email marketing, what do we mean by the term A/B testing?
- When it comes to goal setting, what are key results?
- When it comes to goal setting, what are objectives?
- When it comes to knowing which social media platforms to focus your efforts on, how can you work out which one will work best for you?
- When it comes to mobile, how would you define usability?
- When it comes to web analytics, what insights can you gather using analytics tools?
- When linking a Google Ads account to Google Analytics, what is not possible?
- When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights?
- When looking to advertise a new business online, what is one of the major benefits of display ads?
- When looking to advertise your business to mobile users, social media advertising can be really effective because…
- When looking to create video content for your marketing strategy, what three best practices should you look to include?
- When looking to expand your business internationally on social media, what should you do first?
- When looking to expand your business internationally on social media, what should you do first?
- When looking to get noticed locally online, what information should you ensure is on your website as a minimum?
- When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list?
- When looking to introduce e-commerce functions to your website, which of the following would be the best first step?
- When looking to optimise the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to…
- When looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly?
- When looking to promote your products and services locally, what are the benefits of using search engine ads?
- When optimising a website for search, what impact do meta and title tags have on the search engine?
- When planning your display advertising, what does the word ‘placement’ mean?
- When planning your website, what is one of the key things you should consider?
- When ranking websites on search engine results pages, which element of a website do search engines value the most?
- When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?
- When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others. Order the audience lists from highest to lowest potential. (The highest potential should be on top.)
- When selecting “Share Template Link”? in the dashboard, what will be shared?
- When setting up display advertising campaigns, who can you target?
- When should the dynamic creative be uploaded to Studio?
- When should you use AMPHTML ads? (Choose two.)
- When should you use Remarketing Lists for Search Ads?
- When should you use responsive display ads?
- When the same default tracking code is installed on pages with different domains, what will result?
- When trying to increase the product sales on your website, one way to achieve this is to_________?
- When using analytics programmes on your website, which of these do not fall under the category of a dimension?
- When using display advertising, what could you include in an ad to achieve the goal of driving more sales?
- When using Microsoft Advertising Intelligence, you should include what metrics in running a report?
- When using search engine marketing, where can your ads appear?
- When using this mobile site type, you’ve got a single set of files with one version of content, which is shown to a user regardless of the device they’re using.
- When using web-based analytics tools, by segmenting the data you will be able to achieve which of the following?
- When visibility is the campaign goal, which bidding strategy should an advertiser choose?
- When will Google Analytics be unable to identify sessions from the same user by default?
- When will Google Analytics end a session by default?
- When will the Analytics tracking code send a pageview hit to Google Analytics?
- When would a VPAID asset be used?
- When you have dedicated landing pages, who is the home page meant to serve?
- When you target by time of day, which time zone does Bing Ads use?
- When you use any dynamic text, such as {keyword}, you must make sure you don’t end up with ads that exceed the following character limits:
- Where Are Campaign Manager And Display & Video 360 Linked?
- Where are the settings you need to make creatives adjust to screen size and orientation?
- Where Are Video Ads Hosted For A TrueView Campaign?
- Where can an advertiser set their campaign goal?
- Where can universal app campaigns run?
- Where can you review and update Credit Card information within Microsoft Advertising?
- Where can you select different options depending on whether you have one or multiple accounts?
- Where can you send a tracked email from?
- Where does a YouTube Masthead ad unit run?
- Where does the domain name of a website primarily sit?
- Where might your Microsoft Audience Ads be displayed?
- Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?
- Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?
- Which “channels” are available in the default Channels report?
- Which “mediums” are available in Google Analytics?
- Which “sources” are available in Google Analytics?
- Which ad extension could help to boost ad performance by including a button with your ad?
- Which Ad extension report allows you to track how your business attracts customers across PCs, tablets and mobile devices?
- Which ad extension will help boost ad performance by highlighting products and services? Choose all that apply.
- Which ad extensions can serve automatically?
- Which analytics data are available for your Twitter posts after you publish them with the Social Media Poster? Choose two answers.
- Which are examples of Goals in Google Analytics?
- Which are Goal types in Google Analytics?
- Which are the three required parts of a text ad?
- Which assets cannot be shared in the Solutions Gallery?
- Which attributes describe a good landing page experience? Select All Correct Responses
- Which Bid Strategies Require Conversion Tracking To Be Set Up? Choose All That Apply.
- Which Bing Ads feature can help you analyze your ad campaign performance?
- Which Bing Ads resources should you use to help you optimize your performance?
- Which column in the Microsoft Advertising data summary table tells you the pre- and post-auction delivery status of your campaign?
- Which column in the Microsoft Advertising data summary table tells you the pre- and post-auction delivery status of your campaign?
- Which components are not required for a Microsoft Advertising expanded text ad? Choose all that apply.
- Which Components Are Required For A Microsoft Advertising Expanded Text Ad? Choose All That Apply.
- Which default traffic source dimensions does Google Analytics report for each website visitor?
- Which Delivery status indicates an ad group that has passed its end date?
- Which Delivery status is given to ads or keywords that violate the Microsoft Advertising policies?
- Which Delivery status is given to ads or keywords that violate the Microsoft Advertising policies?
- Which departments should be involved in creating content?
- Which Display Ad format adjusts to available ad space?
- Which domain shown in the picture was the most popular worldwide in April 2017?
- Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels?
- Which elements are used to build a Custom Affinity audience?
- Which elements in the Microsoft Advertising quality score formula should you use to determine the best ways to optimize your ads?
- Which example of display targeting is not one that targets users by content?
- Which exchanges have their own creative audit process?
- Which exclusions are permitted at the campaign level to keep your ad from displaying?
- Which extensions will help boost ad performance by highlighting products and services?
- Which factors will increase the value of a link? Choose two answers.
- Which feature should you use to create a custom filter that shows items with different attributes?
- Which form of targeting would you use to display ads to people who have previously visited your website?
- Which formats may be used to add a custom campaign parameter to a URL?
- Which Goals are available in Google Analytics?
- Which Google Analytics visualization compares report data to the website average?
- Which HTTP code ranges refer to crawl errors? Choose two answers.
- Which is a best practice for creating effective Bumper ads?
- Which is a key benefit of bumper ads?
- Which is a key benefit of TrueView discovery?
- Which is not a consequence of the situation when you don’t bid on your brand name?
- Which is not a data source component?
- Which is not a function of E-commerce
- Which is not an example of a dimension?
- Which Is Not True About Display Advertising?
- Which is required for an ad to be served to a user?
- Which issue type reported by the Site Audit tool is most severe?
- Which item is not a possible Campaign Exclusion?
- Which keywords are best to target?
- Which kinds of hits does Google Analytics track?
- Which KPI is most likely to be a vanity metric?
- Which metric is NOT available in Data Transfer?
- Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?
- Which metrics are available in the Content Audit report? Choose three answers.
- Which metrics AREN’T available in the Content Audit report? Choose three answers.
- Which metrics does the Social Media Tracker NOT track for a Facebook account?
- Which Microsoft Advertising Editor Function Would You Use To Create A Custom filter?
- Which Microsoft Advertising functionality policies must advertisers adhere to?
- Which of the following are the benefits of using Responsive Display Ads?
- Which of the following aspects of Microsoft Advertising Editor can you customize?
- Which of the following audience variables can be used to target your ads and keywords? Choose all that apply.
- Which of the following audiences can you define with remarketing lists?
- Which of the following best defines a class?
- Which of the following best describes a buyer persona?
- Which of the following BEST describes a problem?
- Which of the following can you customize in Microsoft Advertising Editor?
- Which of the following criteria could NOT be used for a Dynamic Remarketing audience?
- Which of the following examples of automated rules can you create in your account?
- Which of the following factors could impact the performance and delivery of your ad?
- Which of the following goals can you achieve for your marketing campaign by using automated bidding?
- Which of the following ideas should you consider implementing when writing your ad?
- Which of the following is / are the types of firewall?
- Which of the following is a benefit of display advertising over search advertising?
- Which of the following is a benefit of using spreadsheets?
- Which of the following is a core benefit of Google Ads automated bidding?
- Which of the following is a Scrum artifact?
- Which of the following is an advantage of e-commerce?
- Which of the following is not a feature of Hootsuite?
- Which of the following is NOT a Google product?
- Which of the following is NOT a storytelling best practice?
- Which of the following is NOT a type of influencer?
- Which of the following is not true about a flywheel
- Which of the following might generate invalid clicks? (Select two)
- Which of the following reports on your social media activities can you export to the My Reports tool?
- Which of the following SEMrush tools can help you with mobile SEO? Choose 3 answers.
- Which of the following SEMrush tools should you use to understand which SERP features are triggered in Google by the keywords you’re targeting?
- Which of the following statements about advertising is correct?
- Which of the following statements is true about direct marketing?
- Which of the following statements is true when describing how retargeting ads work?
- Which of the following statements is true when marketing your business online?
- Which of the following symbols should you use to separate the words in the slug, according to best practice?
- Which of the following tool will you use in order to display report excerpts from the most valuable and widely used SEMrush SEO tools (like Organic Research, Position Tracking, Site Audit, etc.) for your project on one page?
- Which of the following tool will you use to analyze variability trend of Featured snippet occurrence for the last 30 days?
- Which of the following types of Notes can you use with the Domain Overview graphs? Choose 3 answers.
- Which Of The Following Variables Can Be Used To Target Your Ads And Keywords? Choose All That Apply.
- Which of the following will help you evaluate the effectiveness of your campaigns?
- Which of the listed factors are important for local SEO? Choose three answers.
- Which of the listed items does Search Console allow you to do? Choose two answers.
- Which of these can join offline business systems data with online data collected by Google Analytics?
- Which of these is not a benefit for businesses using fully integrated e-commerce platforms?
- Which of these is NOT a benefit of Remarketing in Google Analytics?
- Which of these KPIs demonstrate engagement? Choose all that apply.
- Which of these scopes could be used for dimensions and metrics?
- Which of these Scripts options are available to you in Microsoft Advertising?
- Which of these would prevent data from appearing in a Custom Report?
- Which part of the sales funnel has the most users?
- Which percentage of YouTube ads are audible?
- Which potential statuses are available for review in the tracking status column under UET tags in Conversion Tracking?
- Which remarketing audiences can be defined in Google Analytics?
- Which report shows a visual representation of user interactions on your website?
- Which report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
- Which report shows which pages on your site get the most traffic and highest engagement?
- Which reports can show you how website referrals, organic search, and ad campaigns assisted in the conversion process?
- Which reports indicate how traffic arrived at a website?
- Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?
- Which reports require the activation of Advertising Features?
- Which reports would you pull to better understand how Sitelinks are impacting Campaign performance? Choose all that apply.
- Which represents the hierarchical structure of a Google Analytics account from top to bottom?
- Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments?
- Which SEMrush reports help a PPC specialist gather a semantic kernel for an ad campaign launch? Choose three answers.
- Which SEMrush tool allows you to analyze and compare PPC costs (avg. CPC) and PPC demand (avg. search volume) in the most popular niches, from Banking to Fashion, across different states or regions side by side?
- Which SEMrush Tool Allows You To Analyze And Compare PPC Costs (Avg. CPC) And PPC Demand (Avg. Search Volume) In The Most Popular Niches, From Banking To Fashion, Across Different States Or Regions Side By Side?
- Which SEMrush tool can be integrated with your Google Analytics account in order to provide you with user engagement metrics for your articles?
- Which SEMrush tool can help a PPC specialist prepare ad creatives based on gathered semantic kernel and created ad campaign structure?
- Which SEMrush tool will guide you through the first steps in creating new content for target keywords?
- Which SEMrush tool will you use to analyze how your competitors’ brand ads performed for specific paid keywords over the last year to get insights on how to adjust your own bidding strategy?
- Which SEMrush tools can help a PPC specialist determine what search queries people type in to find information about a specific topic, like backyard swimming pools? Choose two answers.
- Which SEMrush tools should you use to find the most resonant ideas for your content based on people’s search queries and questions about a specific topic? Choose two answers.
- Which sources can be used for adding keywords to your ad campaign when working with the PPC Keyword tool? Choose three answers.
- Which statement accurately describes the reach of Affinity Audiences’ targeting?
- Which statement is true about bumper ads?
- Which statement is true about non-skippable in-stream ads?
- Which statement is true about Responsive Display Ads?
- Which statement is true about serving relevant ad extensions?
- Which statement is true about Shopping ads?
- Which statement is true about time-decay attribution?
- Which status code tells us that the server is currently unable to handle the request (“temporarily unavailable” error)?
- Which step in the decision making funnel do most people fit in.
- Which suggestions can the On Page SEO Checker provide in the Strategy Ideas tab?
- Which switching technology reduces the size of a broadcast domain?
- Which tags are standard Google Analytics campaign parameters?
- Which targeting option is best for achieving brand awareness?
- Which three campaign parameters are recommended to manually track campaigns?
- Which three tags does Google Analytics require for accurate campaign tracking?
- Which tool allows you to compare backlink profiles for more than 6 domains at the same time?
- Which tool allows you to prepare campaigns and keyword groups for exporting to Google Adwords?
- Which tool can help you find a way to rank higher for target keywords?
- Which tool helps you better understand what’s happening on your website and improve your SEO strategy based on your actual traffic statistics?
- Which tool helps you measure the success of your website?
- Which tool helps you stay informed of changes in your article’s position in Google’s organic search for a chosen keyword?
- Which tool provides you with information about your competitors’ paid and organic search, display advertising and backlinks on one page?
- Which tool should you use in order to see the sources where your competitor published display ads?
- Which tools should a marketing specialist use to assess their online reputation? Choose two answers.
- Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?
- Which TrueView ad format is billed by CPA?
- Which TrueView ad format is billed on a CPM basis?
- Which TrueView ad format is optimized for product awareness?
- Which two are available in Google Ads? (Choose two.)
- Which two statements are not true about Google Ads Keyword planner?
- Which two types of notifications can you set up in the Marketing Calendar?
- Which type of Custom Report shows a static sortable table with rows of data?
- Which type of mobile website version should you use to check if the “user agent HTTP header”? variable is included to identify and provide the relevant web version to the right user agent?
- Which types of ads can be created with Ad Builder? Choose two answers.
- Which UET setting allows you to count each conversion/each user who converted?
- Which user characteristic may NOT be used to change keyword bids in AdWords?
- Which user data can be uploaded when creating a Customer Match strategy? (Choose two.)
- Which user type would the Google Ads system closely match as an Affinity audience?
- Which users could be targeted with Dynamic Remarketing to bring them back to a website?
- Which value proposition do Custom Intent audiences offer advertisers?
- Which video format is available on Google Video Partners?
- While exploring the Social Media Tracker, you find out that your best-performing post on Twitter earned 120 likes, 18 retweets, and 12 replies, while your competitor’s top post got 147 likes and 53 retweets. Your audience is comprised of 9,000 users, and your competitor’s — 12,000 users. Whose post has a higher engagement rate?
- While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
- While planning your post in Social Media Poster you can add images, GIFs, and UTM parameters to post links.
- Who at your company will buyer personas most benefit?
- Who should be involved in creating your buyer personas?
- Why Are Conversations Important In An Inbound Strategy?
- Why are hashtags helpful?
- Why do search ad extensions matter?
- Why do you need an SEO Checklist to improve your framework?
- Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?
- Why is content moderation important for user-generated campaigns?
- Why is goal setting important to inbound marketing?
- Why is it important to choose the right keywords? (Select two)
- Why is it important to keep one unfiltered view when using filters with Google Analytics?
- Why is optimising customer touchpoints online beneficial for businesses?
- Why is social media a great tool for your business to build trust and engagement with your audience?
- Why is using the performance targets feature after utilizing the Performance Planner recommended?
- Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
- Why should I connect Google Analytics to Backlink Audit?
- Why should you be careful about monitoring competitors?
- Why should your business use Performance Planner?
- With Bing Ads, you can export which kinds of campaigns?
- With Call Extensions you can do the following: (Select 2)
- With Dynamic Search Ads, what does the advertiser provide?
- With dynamic search ads, you no longer have to do the following: (Select 2)
- With Google Import, you can decide if you’d like to import all existing and new campaigns from Google Ads or just specific campaigns. True or false?
- With Hotel Ads, how can you upload your bids, bid multipliers, and hotel group associations in bulk? (Select 3)
- With LinkedIn Profile Targeting, you can target customers based on what criteria?
- With Microsoft Advertising Editor, you can export what level of data?
- With Microsoft Advertising, you can export which kinds of campaigns?
- With pay-per-click search advertising, when are you charged?
- With search advertising, what are advertisers competing with each other for?
- With search advertising, what happens when a customer clicks your ad? (Select two)
- With search advertising, what happens when a customer clicks your ad? (Select two)
- With Similar Audiences, which Google product is included when finding new people with similar profiles?
- With the Bing Ads Intelligence tool, you can get insights on searches by user location and/or demographic. True or False?
- With the help of this tool, you can obtain weekly updates on changes in a site’s positions via email.
- With the help of which tool can you get SEO recommendations for your future articles based on analysis of your Google top 10 organic competitors?
- With the Microsoft Audience Network, the only targeting option available is keyword targeting. True or False?
- Within how many days can a deleted view be restored?
- Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results?
- You and your colleagues have gathered 100 keywords from different sources which seem to be suitable for your website. How can you check the KD, Volume and SERP Features metrics simultaneously for the whole set of keywords?
- You are about to start writing an article and want to get ideas for a chosen topic. You type your keyword in the Topic Research tool’s search bar and select a desired subtopic within the generated report. Which of the following insights would the tool offer you for each subtopic? Choose three answers.
- You are allowed to create multiple accounts within BeRush for different domains and marketing activities you use for SEMrush promotion.
- You are allowed to sign up as an affiliate at BeRush and then use your referral link to register a paid account on SEMrush.
- You are going to check your site’s technical health, but you need to exclude a part of your website from the analysis. What is the easiest way to do this with the help of SEMrush?
- You are interested in knowing if the site is generating revenue. Which of the following Traffic Analytics features would offer the most insight?
- You are the Content Strategist at the Craft Beer Outlet company. You have 10 content specialists working with you. You have a Business account at SEMrush and use SEO Writing Assistant (SWA) Tool and want your employees to use it as well without registering an account at SEMrush. How do you manage everyone of them to access the SWA recommendations?
- You are using PayPal, and your balance is below the payment margin. On the 24th of current month, a new purchase moves it over the payout margin. When will you receive your commissions?
- You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might increase the number of clicks your ad receives?
- You can accomplish these tasks with the help of the Social Media Tracker. Choose two answers.
- You Can Adjust Bids So Ad Spend Will Go Toward The Best Performing Devices. True Or False?
- You can adjust your bidding so ad spend will go toward the best performing devices. True or false?
- You can adjust your bidding so budgets will go toward the best performing devices and ads
- You can also use MAI to conduct international research by populating which boxes? Choose all that apply.
- You can configure the Manager pane to provide either tabs or a drop-down list for selecting the type of item that you want to view. True or False?
- You can copy campaigns from Google Ads into Microsoft Advertising using the Google Import tool. True or false?
- You can create a new campaign by copying an existing campaign from one account to another. True or false?
- You can export this report on your social media activities to the My Reports tool.
- You Can Find Quality Score data In Your Performance Reports And Keywords List. True Or False?
- You can find your PPC quality scores in your Performance Reports and in your Keywords list. True or false?
- You can import existing campaigns from other online search engines, like Google. True or false?
- You can import Google campaigns directly into Bing Ads using your Google AdWords credentials. True or false?
- You can integrate the Social Media Poster with both personal and business Facebook profiles.
- You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)
- You can now receive billing alerts and monthly invoices via email. True or false?
- You Can Now Receive Billing Alerts And Monthly Invoices Via text message. True Or False?
- You can promote SEMrush via video content, but pre-made videos are not available as a type of promo material.
- You can refer your clients to a free 7 days trial by using the following url:
- You can save time and effort with the Google Merchant Center (GMC) Import if you have _________ up and running.
- You can search mentions in the Brand Monitoring Tool by country or language.
- You can see copies of your competitors’ PLAs with the help of SEMrush.
- You can serve ads on the Microsoft Audience Network (MSAN) from search campaigns. True or false?
- You can set default keyword bids at what level?
- You can track mentions from a specific domain with the help of the Brand Monitoring Tool.
- You can track these metrics with the Social Media Tracker. Choose three answers.
- You can use social networks to promote SEMrush.
- You can use the brand name of SEMrush and BeRush as a keyword in your PPC campaign.
- You can use Third Party websites’ materials for your promotional campaigns of SEMrush.
- You cannot compare more than three domains with the help of Keyword Gap.
- You Cannot Serve Ads On The Microsoft Audience Network (MSAN) From Search Campaigns. True Or False?
- You CANNOT Sort Sources By Mentions, Or Filter Out Only Blog Mentions In The Brand Monitoring Tool
- You CANNOT use a referral link in an email.
- You have site versions for France and Italy and you set up two hreflangs for them. For the rest of your end-users you plan to use the English version of the site. Which directive will you use?
- You have two versions of the same content in HTML (on the website and in PDF). What is the best solution to bringing a user to the site with the full navigation instead of just downloading a PDF file?
- You have written a new article and it was published on several websites. Which SEMrush tool should you use to monitor your article’s exposure?
- You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
- You need to find out which of your or your competitor’s pieces of content perform best on social media. Which Social Media Tracker report allows you to do this?
- You need to provide your full bank account details to receive payments via wire transfer, but not to receive payments via PayPal.
- You need to publish a post on social media, but you can’t do this before your designer prepares a necessary image. Which option in the Social Media Poster should you choose to keep from forgetting to publish the post on time?
- You run a pizza delivery service in the greater New York area, delivering to Brooklyn, the Bronx, and Queens. How would you target the ads to optimize your campaign?
- You should investigate which of the following to uncover the cause of increased click volume (traffic)?
- You want to create a post with the help of the Social Media Poster. Which of these media file types can you add? Choose three answers.
- You want to create your daily social media plan and decide how many tweets to post today with the help of the Social Media Tracker. What should you do?
- You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?
- You want to find out if you need to supplement your SEO with paid ads by finding which of your poorly performing organic keywords can be replaced with paid keywords. What will you do?
- You want to find out what websites are linking to your competitors but not you. Which of the following SEMrush tools can you use?
- You want to find out whether your competitor prefers to target mobile or desktop users with their ads. Which SEMrush report should you use?
- You want to improve the relevance of your ad and landing page. First, you include dynamic text in your ad. What else can you do?
- You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? (Choose two.)
- You want to plot a graph that shows the changes in the number of keywords that won a Featured Snippet throughout the year. Which SEMrush tool should you use and how?
- You want to run your report on a regular basis. Which option gives you this capability?
- You want to share the commission with your clients. What’s the best way to do it?
- You want to track your Facebook business page with the Social Media Poster. Which metrics can SEMrush provide you with? Choose three answers.
- You want to track your search advertising budget and spend. Which report group should you select?
- You Want To Track Your Search Advertising Spend over time. Which Report Group Should You Select?
- You work in a large ad agency. Your customer wants to launch a PPC campaign similar to his competitor’s campaign. You need to prove your strategy to the customer. Which two SEMrush reports will help you get ideas on this competitor’s promotion and evaluate his AdWords budget?
- You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?
- You’re gathering keywords for your corporate blog article with Keyword Magic Tool. You need to see the most recent SERP results to find out if there’s a chance for your domain to make the Google’s top for these keywords. What would you do?
- You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?
- You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?
- You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?
- You’ve decided to fully reorganize your shop selling rare species of lizard. You’ve changed your address, phone number, business hours, and even payment methods. Up to now, your shop has always been very popular and attracted many customers. Now it’s high season and you need to update your business details as soon as possible. Which tool will you use?
- You’ve seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?
- You’ve set up the Social Media Tracker to monitor social media activity. You’ve posted on Facebook five times within the last month. Why does the tool show zero activity on Facebook?
- You’ve Set Up The Social Media Tracker To Monitor Social Media Activity. You’ve Posted On Instagram Five Times Within The Last Month. Why Does The Tool Show Zero Activity On Instagram?
- Your ad has a high number of impressions, but a low click-through rate. Which of the following might help increase your click-through rate?
- Your ad will be approved if you comply with Bing Ads policies for the United States, regardless of the market in which the ad is being displayed.
- Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.)
- Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
- Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)
- Your Google Search text ad has three main components. The first is a headline, and the second is a description. What’s the third component?
- Your site is selling knitting wool and you want to publish a mitten-knitting guide and use it to attract backlinks in your market. You’ve already found 27 different mitten-knitting guides on the web and now need to find out which of these guides acquired the most backlinks and referring domains. Which SEMrush tool can help you to analyze all of these guides at the same time?
- Yuto owns a souvenir shop in Tokyo. He wants to reach English speaking tourists in his city during certain hours of the day. Which three areas of his Search campaign does Yuto need to adjust to achieve this goal? (Choose three.)
