Q: When is a “view” counted for TrueView campaigns? A) Each time Active View recognizes TrueViewB) Each time the user watches at least two seconds of the videoC) Each time a video’s screen is 50% viewable on the pageD) Each time the user clicks or watches 30 seconds or the entire video Correct Answer is D) Each time the user clicks or watches 30 seconds or the entire video. Explanation: TrueView: Views: The number of times your ad has been viewed. For TrueView in-stream, this is the number of times a viewer watches for 30 seconds of your video (or…
Q: What’s one unique feature of Local Catalog ads? A) They use data from Local Inventory ads.B)They integrate across local electronic billboards, and then extend worldwide.C) They’re equipped with both audio and visual content.D) Their presentation can vary depending on which device a consumer uses. Correct Answer is A) They use data from Local Inventory ads..
Q: What timezone is applied to inline charts and metrics data? A) US Pacific TimezoneB) The user’s timezoneC) The advertiser’s timezoneD) US Eastern timezone Correct Answer is C) The advertiser’s timezone. Explanation: In Display & Video 360, the time zone of your advertiser affects the start/end dates for line items and insertion orders, and the time windows used for counting impressions, clicks, and conversions.Read more here: https://support.google.com/displayvideo/answer/3184282
Q: What report shows data segmented by channel? A) AttributionB) ChannelsC) Source/MediumD) Segmentation Correct Answer is B) Segmentation.
Q: What is the Search Ads 360 account hierarchy? A) Agency > Advertiser > Engine > Campaign > Keyword > Ad Group > AdB) Advertiser > Engine > Campaign >KeywordC) Agency > Advertiser > Engine > Campaign > KeywordD)Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword Correct Answer is A) Agency > Advertiser > Engine > Campaign > Keyword > Ad Group > Ad Explanation: Just as many advertising agencies maintain separate teams to manage search and social marketing for multiple advertisers, in Search Ads 360, you can manage multiple advertisers under a single…
Q: What is Snapchat’s largest demographic? A) 30-50B) 22-35C) 18-30D) 12-24 Correct Answer is D) 12-24.
Q: What is required for creative approval? A) Data sharing is enabledB) A 3rd-party verification trackerC) A valid landing pageD) HTML5 formatting Correct Answer is C) A valid landing page. Explanation: Creatives cannot serve until they’re assigned to an active line item and have gone through an initial review that takes approximately 24 hours and includes confirming at least one valid landing page. Read more here: https://support.google.com/displayvideo/answer/6063030
Q: What Floodlight tag measures purchases and revenue on a website? A) CounterB) TransactionC) RevenueD) Action Correct Answer is B) Transaction. Explanation: Transaction: Track the number of sales made or the number of items purchased. You can also capture the total value of each sale. With a few extra steps, you can also set up transaction tags to report revenue, cost, and profit for individual products in an inventory feed. Read more here: https://support.google.com/searchads/answer/7305597
Q: What does email delivery refer to? A) Whether or not a receiver rejects your emailB) Whether or not a receiver clicks your emailC) Whether or not a contact opens your emailD) Whether or not a receiver accepts your email Correct Answer is D) Whether or not a receiver accepts your email.
Q: What do “counters” measure in Studio? A) Length of time a video creative is playedB) Elapsed time interacting with a creative elementC) Number of times an action is taken within a creativeD) Number of users that did not interact with a creative Correct Answer is C) Number of times an action is taken within a creative.