What conversion data can be uploaded using bulksheets?

Q: What conversion data can be uploaded using bulksheets? A) Custom Floodlight variable dataB) Offline conversion dataC) Google Ads conversions dataD) Google Analytics goal data Correct Answer is B) Offline conversion data. Explanation: Edit the downloaded bulksheet to do any of the following: Add a conversion that is attributed to a click ID or visit ID: This allows you to account for returns, fraud, and so forth.Add a conversion that is attributed to an ad, keyword, or product group: This is great for call tracking or other forms of offline conversions.Change information about an existing conversion: For example, you may…

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What configuration setting eliminates duplicate conversions between advertisers?

Q: What configuration setting eliminates duplicate conversions between advertisers? A) ActionB) CounterC) Shared Floodlight configurationD) Revenue Correct Answer is C) Shared Floodlight configuration. Explanation: Each Search Ads 360 advertiser and its associated Campaign Manager advertiser share the same set of Floodlight settings, activities, and tags used to report conversions. This makes it possible to track conversions from both display and search advertising using a single set of tags. It also prevents cross-channel conversion funnels from counting conversions more than once (for example, conversions that start from a display click and end with a paid search click will give last-click credit…

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What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups?

Q: What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups? A) Stop using negative keywordsB) Ensure people see relevant ads that relate to their search queryC) Target more people in different areas of the worldD) Drive more traffic to your website Correct Answer is B) Ensure people see relevant ads that relate to their search query.

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Echo remarketing uses dynamic content from what source?

Q: Echo remarketing uses dynamic content from what source? A) Dynamic rulesB) Custom Floodlight variablesC) The creative codeD) A feed Correct Answer is B) Custom Floodlight variables. Explanation: Before you can begin to build your dynamic creative, you first need to add Floodlight tags to the webpages where you want to track user activity. The Floodlight tags must be created in the same Campaign Manager account where you’ll push your dynamic creatives. Each Floodlight tag should include custom variables that you’ll use to pass remarketing data to your creatives. Read more here:https://support.google.com/richmedia/answer/7412608 Echo remarketing is an advertising strategy that connects…

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Who should be involved in creating your buyer personas?

Q: Who should be involved in creating your buyer personas? A) Anybody who interacts with your customers, directly or indirectly, should be invited to give input.B) Your executive leadership should create your buyer personas because they best understand the company vision.C) Services should create your personas because they have the most data about customers.D) Marketing should create your buyer personas because they have the most data about prospects. Correct Answer is A) Anybody who interacts with your customers, directly or indirectly, should be invited to give input..

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Which value proposition do Custom Intent audiences offer advertisers?

Q: Which value proposition do Custom Intent audiences offer advertisers? A) They extend the reach of television campaigns to YouTube and help influence problem identification and purchase timing.B) They extend the reach of search campaigns to YouTube and help influence customers during active purchase decisions.C) They extend the reach of display campaigns to YouTube and help influence customers during post-purchase interactions.D) They extend the reach of print campaigns to YouTube and help businesses with trust building among potential customers. Correct Answer is B) They extend the reach of search campaigns to YouTube and help influence customers during active purchase decisions..

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