Q: Which user data can be uploaded when creating a Customer Match strategy? (Choose two.) A) Employment statusB) E-mail addressC) Highest level of educationD) Mailing addressD) Age Correct Answer is B) E-mail address, and D) Mailing address.
Q: Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments? A) Customer MatchB) Similar Audiences for SearchC) Affinity AudiencesD) In-Market Audiences Correct Answer is B) Similar Audiences for Search.
Q: Which is required for an ad to be served to a user? A) The keywords must be listed in all ad groups for a company.B) The keywords must be relevant to the search term.C) The keywords must be unique to only one campaign.D) The search terms must be unique to a company. Correct Answer is B) The keywords must be relevant to the search term.
Q: Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels? A) Landing pagesB) Page feedsC) CategoriesD) URL filtering Correct Answer is B) Page feeds.
Q: When visibility is the campaign goal, which bidding strategy should an advertiser choose? A) Maximize clicksB) Target impression shareC) Maximize ConversionsD) Enhanced cost-per-click (eCPC) Correct Answer is B) Target impression share.
Q: When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others. Order the audience lists from highest to lowest potential. (The highest potential should be on top.) The correct order of audience lists is A) Reached the checkout page but did not complete the purchase.B) Added an item to the shopping basket but then abandoned it.C) Visited the website in the past 7 days but did not convert.D) Visited the website in the past 28 days but did not convert.
Q: When creating an ad, how does Greg know what it will look like to his potential customers? A) Google provides examples of desktop ads using the keywords selected in the campaign to create a generic preview.B) As he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.C) Greg must type in the specific keywords he’s targeting once his ad has been approved, then view it in a browser.D) Greg can see previews of all his ads by logging into his Google My Business account and choosing the Preview…
Q: When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL. What else must the advertiser include? A) The landing pageB) The descriptionC) The analyticsD) The site tag Correct Answer is B) The description.
Q: What’s the primary benefit of using structured snippet extensions in your ads? A) Lets you quickly display information about your promotions without having to update every adB) Gives users specific information about what you’re offering, before they visit your website.C) Allows potential customers to navigate to specific pages of your website directly from the ad.D) Lets you show your business address, phone number, and a map marker alongside your ad text. Correct Answer is B) Gives users specific information about what you’re offering, before they visit your website.
Q: What’s the maximum number of ad extensions that can show for a particular query or device at any given time? A) 1B) 4C) 3D) 2 Correct Answer is B) 4.