Mary Owns An Automotive Parts Store, And Wants To Differentiate Her Brand. She’s Considering Launching New Ads With Google To Influence Automotive Shoppers At The Start Of Their Purchasing Journey. If Mary Went With Showcase Shopping Ads, Where Would Her Customers See The Ads? (Choose Two.)

Q: Mary Owns An Automotive Parts Store, And Wants To Differentiate Her Brand. She’s Considering Launching New Ads With Google To Influence Automotive Shoppers At The Start Of Their Purchasing Journey. If Mary Went With Showcase Shopping Ads, Where Would Her Customers See The Ads? (Choose Two.) A) At the top of Google searches on desktop computers.B) At the top of Google searches on mobile browsers.C) In the Google Shopping app.D) In text messages sent from the Google Shopping app.E) On other automotive parts stores’ websites. Correct Answer is A) At the top of Google searches on desktop computers, and…

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Maureen’s company sells first-aid kits for use in everyday situations. Because kits come in many sizes, with many features, and at many price points, Maureen finds it difficult to differentiate her company’s offerings from those of other vendors. Worse, potential customers may find it hard to compare search results for her products and prices with those of other vendors. How can Shopping ads address these concerns?

Q: Maureen’s company sells first-aid kits for use in everyday situations. Because kits come in many sizes, with many features, and at many price points, Maureen finds it difficult to differentiate her company’s offerings from those of other vendors. Worse, potential customers may find it hard to compare search results for her products and prices with those of other vendors. How can Shopping ads address these concerns? A) Her Shopping ads will only show a photo, price, title, store name, and product details. Customers can know at a glance if her kits fit their needs and budget.B) Her Shopping ads…

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OfficeKing Is A Well-Established Business That’s Been Running Print Ads For Their Office-Supply Store For Years. Their CEO, Xin, Is Exploring The Possibility Of Expanding Into Online Advertising. He Asks You To Provide A Comparison Of Traditional Print Ads And Local Catalog Ads. What’s One Distinguishing Feature Of Local Catalog Ads?

Q: OfficeKing Is A Well-Established Business That’s Been Running Print Ads For Their Office-Supply Store For Years. Their CEO, Xin, Is Exploring The Possibility Of Expanding Into Online Advertising. He Asks You To Provide A Comparison Of Traditional Print Ads And Local Catalog Ads. What’s One Distinguishing Feature Of Local Catalog Ads? A) They enable OfficeKing to measure store visits.B) They encourage customers to call OfficeKing, rather than visit.C) They use the consumer’s name throughout the ad.D) They’re published on 100% recycled materials. Correct Answer is A) They enable OfficeKing to measure store visits.

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OfficeKing is a well-established business that’s been using print ads for their office-supply store for years. How can Local Catalog ads help OfficeKing?

Q: OfficeKing is a well-established business that’s been using print ads for their office-supply store for years. How can Local Catalog ads help OfficeKing? A) Local Catalog ads can extend OfficeKing’s ad reach outside the mailbox.B) Local Catalog ads provide new ways for customers to receive support.C) Local Catalog ads add a fresh new layer to the OfficeKing weekly mailer.D) Local Catalog ads encourage young, hip new customers. Correct Answer is A) Local Catalog ads can extend OfficeKing’s ad reach outside the mailbox.

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OfficePlus Is A Well-Established Business That’s Been Running Print Ads For Their Office-Supply Store For Years. You’ve Been Asked To Present Local Catalog Ads As A Potential Solution For Their Consideration. What’s One Way Local Catalog Ads Would Benefit OfficePlus?

Q: OfficePlus Is A Well-Established Business That’s Been Running Print Ads For Their Office-Supply Store For Years. You’ve Been Asked To Present Local Catalog Ads As A Potential Solution For Their Consideration. What’s One Way Local Catalog Ads Would Benefit OfficePlus? A) By extending their reach beyond print.B) By increasing their per-transaction sales.C) By adding bulk to their existing weekly mailer.D) By providing additional customer support. Correct Answer is A) By extending their reach beyond print.

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Peter has a new online store selling electric bikes and spares. He wants to promote his business, but with a simple solution that provides a wide reach for his products. How can Smart Shopping campaigns help Peter with his sales?

Q: Peter has a new online store selling electric bikes and spares. He wants to promote his business, but with a simple solution that provides a wide reach for his products. How can Smart Shopping campaigns help Peter with his sales? A) By automating bidding and ad placement across networks.B) By generating animated versions of the product images.C) By providing a daily e-mail listing recommendations for change.D) By promoting only Peter’s best-selling products. Correct Answer is A) By automating bidding and ad placement across networks.

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How the IoT is changing social media marketing?

 In recent years, the Internet of Things has created a buzz, and rightfully so. The Internet of Things (IoT) has fundamentally altered how people interact with technology. What is the Internet of Things? And why should it matter to marketers? What is IoT? The internet of things, or IoT, is a network of interconnected computing devices, mechanical and digital machines, objects, animals, and individuals with unique identifiers (UIDs) and the ability to move data without requiring human-to-computer interaction or human-to-human. Sensors, actuators, computer devices, and software are installed in IoT devices, allowing them to shift data. Why Should Marketers Be…

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After Running A Google Search Ads Campaign For Several Months, Meredith Notices Sales Of Her Advertised Products Are Starting To Lag. She Checks Her Google Ads Recommendations Page And Notices That Her Campaign’s Optimization Score Is 22%. What Does This Score Tell Meredith About Her Google Search Ads Campaign? (Type 2)

Q: After Running A Google Search Ads Campaign For Several Months, Meredith Notices Sales Of Her Advertised Products Are Starting To Lag. She Checks Her Google Ads Recommendations Page And Notices That Her Campaign’s Optimization Score Is 22%. What Does This Score Tell Meredith About Her Google Search Ads Campaign? (Type 2) A) The campaign’s budget needs a 22% raise to be fully optimized.B) The campaign score has 78% headroom to improve.C) Her campaign is being outperformed by 78% of businesses like hers.D) 22% of the revenue she allocates to her campaign is being used in the wrong areas. Correct…

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Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using?

Q: Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using? A) PhraseB) BroadC) Broad-match modifierD) Exact Correct Answer is B) Broad

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Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

Q: Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR? A) Cloning the ad multiple timesB) Including keywords in his ad textC) Improving the speed of his websiteD) Decreasing the bid for the ad Correct Answer is B) Including keywords in his ad text

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