Q: OfficeKing is a well-established business that’s been using print ads for their office-supply store for years. How can Local Catalog ads help OfficeKing? A) Local Catalog ads can extend OfficeKing’s ad reach outside the mailbox.B) Local Catalog ads provide new ways for customers to receive support.C) Local Catalog ads add a fresh new layer to the OfficeKing weekly mailer.D) Local Catalog ads encourage young, hip new customers. Correct Answer is A) Local Catalog ads can extend OfficeKing’s ad reach outside the mailbox.
Q: OfficePlus Is A Well-Established Business That’s Been Running Print Ads For Their Office-Supply Store For Years. You’ve Been Asked To Present Local Catalog Ads As A Potential Solution For Their Consideration. What’s One Way Local Catalog Ads Would Benefit OfficePlus? A) By extending their reach beyond print.B) By increasing their per-transaction sales.C) By adding bulk to their existing weekly mailer.D) By providing additional customer support. Correct Answer is A) By extending their reach beyond print.
Q: Peter has a new online store selling electric bikes and spares. He wants to promote his business, but with a simple solution that provides a wide reach for his products. How can Smart Shopping campaigns help Peter with his sales? A) By automating bidding and ad placement across networks.B) By generating animated versions of the product images.C) By providing a daily e-mail listing recommendations for change.D) By promoting only Peter’s best-selling products. Correct Answer is A) By automating bidding and ad placement across networks.
In recent years, the Internet of Things has created a buzz, and rightfully so. The Internet of Things (IoT) has fundamentally altered how people interact with technology. What is the Internet of Things? And why should it matter to marketers? What is IoT? The internet of things, or IoT, is a network of interconnected computing devices, mechanical and digital machines, objects, animals, and individuals with unique identifiers (UIDs) and the ability to move data without requiring human-to-computer interaction or human-to-human. Sensors, actuators, computer devices, and software are installed in IoT devices, allowing them to shift data. Why Should Marketers Be…
Q: After Running A Google Search Ads Campaign For Several Months, Meredith Notices Sales Of Her Advertised Products Are Starting To Lag. She Checks Her Google Ads Recommendations Page And Notices That Her Campaign’s Optimization Score Is 22%. What Does This Score Tell Meredith About Her Google Search Ads Campaign? (Type 2) A) The campaign’s budget needs a 22% raise to be fully optimized.B) The campaign score has 78% headroom to improve.C) Her campaign is being outperformed by 78% of businesses like hers.D) 22% of the revenue she allocates to her campaign is being used in the wrong areas. Correct…
Q: Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using? A) PhraseB) BroadC) Broad-match modiﬁerD) Exact Correct Answer is B) Broad
Q: Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR? A) Cloning the ad multiple timesB) Including keywords in his ad textC) Improving the speed of his websiteD) Decreasing the bid for the ad Correct Answer is B) Including keywords in his ad text
Q: Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement. What are two other beneﬁts that search ad extensions can contribute to performance? (Choose two.) A) Better ad qualityB) More qualified leadsC) Dynamic video insertionD) Faster loading landing pagesE) Attractive video assets Correct Answer is: A, and B.
Q: To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.) A) has a relevant headlineB) includes a current promotionC) includes at least two different colorsD) has a larger font sizeE) is listed after search results Correct Answer is: A, and B.
Q: Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find. Organize the following steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish. A) Tim makes a purchase from the website he navigated to.B) Tim browses different skateboards on the website he navigated to.C) Tim launches a Google Search ad.D) Tim scans the search results.E) Tim searches for “best skateboards”.