An example of an “earned” social media tactic:

Q: An example of an “earned” social media tactic: A) generating positive conversations on social around your products or servicesB) forging mutually beneficial influencer relationshipsC) all of the aboveD) encouraging employees to amplify your organization’s social content on their personal social channels.E) sparking word of mouth recommendations from previous customers Correct Answer is C) all of the above

Continue Reading

A social media policy is intended to:

Q: A social media policy is intended to: A) outline the ways in which sales and marketing activities will support social media initiatives in the coming yearB) provide guidelines for appropriate and inappropriate use of social media by company employeesC) mandate the required amount of social media promotion employees must do on the behalf of the companyD) outline what social media strategies and tactics that will be pursued in the coming year Correct Answer is B) provide guidelines for appropriate and inappropriate use of social media by company employees

Continue Reading

What is the most popular and loved feature of Hootsuite?

Q: What is the most popular and loved feature of Hootsuite? A) The ability to automate all your social media activities (i.e., Autopilot functionality)B) Geo-locating conversations and geo-targeting messagesC) Social media analytics and metricsD) The ability to schedule and publish messages to multiple accounts at once Correct Answer is D) The ability to schedule and publish messages to multiple accounts at once

Continue Reading

The Hootsuite bulk composer allows you to:

Q: The Hootsuite bulk composer allows you to: A) generate large amounts of SEO friendly copy, based on social marketing goalsB) send out hundreds of personalized direct messages to your Twitter listsC) add background music to all the YouTube videos in a playlistD) publish the same message across hundreds of social media networks at onceE) schedule up to 350 messages at one time, including existing scheduled messagesF) approve large numbers of posts composed by junior team members Correct Answer is E) schedule up to 350 messages at one time, including existing scheduled messages

Continue Reading

In Hootsuite’s Promote feature, what are automation triggers used for?

Q: In Hootsuite’s Promote feature, what are automation triggers used for? A) Analyzing the performance of past posts in bulk, in order to recommend candidates for paid promotion.B) Putting advertising dollars behind your published posts that meet the criteria you have specified.C) Automatically stopping an advertising campaign that falls below a certain threshold of performance.D) Instantly trigger campaigns with ROI positive SEO to capture more search engine algorithms.E) Notifying you when your automated posts have exceeded your campaign budget. Correct Answer is B) Putting advertising dollars behind your published posts that meet the criteria you have specified.

Continue Reading
  • 1
  • 2
Close Menu