Q: How can email marketing fuel your overall inbound strategy? A) Email marketing syncs data to external platforms.B) Email marketing syncs closely to your CRM.C) Email marketing provides different types of email.D) Email marketing provides a one-to-one channel of communication. Correct Answer is B) Email marketing syncs closely to your CRM.
Q: Social media tactics tend to fall into 3 categories: A) Aimed, Taught, BoughtB) Earned, Borrowed, AcquiredC) Paid, Owned, EarnedD) Earned, Influenced, Purchased Correct Answer is C) Paid, Owned, Earned
Q: Branded hashtags work best on the following platforms: A) Twitter and PinterestB) Facebook and TwitterC) Instagram and TwitterD) Facebook and Instagram Correct Answer is C) Instagram and Twitter
Q: An example of an “earned” social media tactic: A) generating positive conversations on social around your products or servicesB) forging mutually beneficial influencer relationshipsC) all of the aboveD) encouraging employees to amplify your organization’s social content on their personal social channels.E) sparking word of mouth recommendations from previous customers Correct Answer is C) all of the above
Q: A social media policy is intended to: A) outline the ways in which sales and marketing activities will support social media initiatives in the coming yearB) provide guidelines for appropriate and inappropriate use of social media by company employeesC) mandate the required amount of social media promotion employees must do on the behalf of the companyD) outline what social media strategies and tactics that will be pursued in the coming year Correct Answer is B) provide guidelines for appropriate and inappropriate use of social media by company employees
Q: What is the most popular and loved feature of Hootsuite? A) The ability to automate all your social media activities (i.e., Autopilot functionality)B) Geo-locating conversations and geo-targeting messagesC) Social media analytics and metricsD) The ability to schedule and publish messages to multiple accounts at once Correct Answer is D) The ability to schedule and publish messages to multiple accounts at once
Q: The Hootsuite Inbox (pictured below) is meant for: A) getting a quick overview of the private messages your team has had with a user.B) displaying unassigned comments, so you can assign them to the appropriate person or team.C) displaying posts assigned to you, so you can action or re-assign them.D) all the options in this list Correct Answer is D) all the options in this list
Q: The Hootsuite bulk composer allows you to: A) generate large amounts of SEO friendly copy, based on social marketing goalsB) send out hundreds of personalized direct messages to your Twitter listsC) add background music to all the YouTube videos in a playlistD) publish the same message across hundreds of social media networks at onceE) schedule up to 350 messages at one time, including existing scheduled messagesF) approve large numbers of posts composed by junior team members Correct Answer is E) schedule up to 350 messages at one time, including existing scheduled messages
Q: The Facebook page moderation feature: A) prevents comments that contain certain words from being postedB) prevents a user from expressing negative sentiment about your brandC) prevents a user from posting too many comments on your wallD) none of the above Correct Answer is A) prevents comments that contain certain words from being posted
Q: In Hootsuite’s Promote feature, what are automation triggers used for? A) Analyzing the performance of past posts in bulk, in order to recommend candidates for paid promotion.B) Putting advertising dollars behind your published posts that meet the criteria you have specified.C) Automatically stopping an advertising campaign that falls below a certain threshold of performance.D) Instantly trigger campaigns with ROI positive SEO to capture more search engine algorithms.E) Notifying you when your automated posts have exceeded your campaign budget. Correct Answer is B) Putting advertising dollars behind your published posts that meet the criteria you have specified.