Q: In Hootsuite’s Promote feature, what are automation triggers used for?
A) Analyzing the performance of past posts in bulk, in order to recommend candidates for paid promotion.
B) Putting advertising dollars behind your published posts that meet the criteria you have specified.
C) Automatically stopping an advertising campaign that falls below a certain threshold of performance.
D) Instantly trigger campaigns with ROI positive SEO to capture more search engine algorithms.E) Notifying you when your automated posts have exceeded your campaign budget.
Correct Answer is B) Putting advertising dollars behind your published posts that meet the criteria you have specified.
Explanation:
Hootsuite’s Promote feature is a powerful tool for social media marketers who want to promote their content to a wider audience. One of the key features of Promote is the ability to set up automation triggers, which can help you to optimize your advertising budget and ensure that your promoted posts are seen by the right people at the right time.
So, what are automation triggers, and how can they help you to get the most out of your Promote campaigns?
At its simplest, an automation trigger is a set of criteria that you define in advance, which determines when Hootsuite should automatically promote a post. For example, you might set up a trigger to automatically promote any post that receives more than 50 likes or shares, or any post that includes a specific keyword or hashtag.
By using automation triggers, you can ensure that your advertising dollars are being spent on the posts that are most likely to resonate with your audience and drive the results you’re looking for. This can be especially useful for businesses that publish a lot of social media content, as it can be time-consuming to manually review each post and decide which ones to promote.
Another key benefit of automation triggers is that they can help you to make the most of your advertising budget. By promoting only the most popular or effective posts, you can ensure that you’re getting the best possible return on your investment. And because the triggers are set up in advance, you can be sure that your advertising spend is being used efficiently, without the need for constant monitoring or adjustment.
So, how do you set up automation triggers in Hootsuite’s Promote feature?
The process is relatively straightforward. First, you’ll need to navigate to the Promote tab in your Hootsuite dashboard and select the social media account and post that you want to promote. Then, click on the “Promote” button to access the Promote feature.
From here, you’ll be able to set up your automation triggers by selecting the “Automated” option under the “Promote type” dropdown. This will open up a range of options for you to choose from, including triggers based on engagement, keywords, and post type.
For example, you might choose to set up a trigger to promote any post that receives more than 100 likes or shares within 24 hours of being published. Alternatively, you could set up a trigger to promote any post that includes a specific keyword or hashtag that’s relevant to your business.
Once you’ve set up your triggers, Hootsuite will automatically review your posts and promote them when they meet the criteria you’ve specified. You can also set a budget for each promoted post, and Hootsuite will automatically adjust your spend based on the performance of each post.
Overall, automation triggers are a valuable feature of Hootsuite’s Promote tool, allowing businesses to promote their best-performing content automatically and efficiently. By setting up triggers based on your specific criteria, you can ensure that your advertising budget is being used effectively and that your social media posts are reaching the right audience at the right time.