An example of an “earned” social media tactic:

Q: An example of an “earned” social media tactic:

A) generating positive conversations on social around your products or services
B) forging mutually beneficial influencer relationships
C) all of the above
D) encouraging employees to amplify your organization’s social content on their personal social channels.

E) sparking word of mouth recommendations from previous customers

Correct Answer is C) all of the above

Explanation:

An earned social media tactic refers to a strategy that involves leveraging user-generated content or customer experiences to promote a brand or product. Here are some examples of earned social media tactics:

1. Social Media Contests: Running contests on social media is a popular tactic to increase engagement and user-generated content. Brands can create contests where users can submit their own content such as photos or videos that relate to the brand or product. The best submissions can be shared on the brand’s social media channels, providing free promotion for the brand.
2. Influencer Marketing: Partnering with influencers who have a significant following on social media can help a brand expand its reach and credibility. Influencers can create content featuring the brand’s product or service and share it with their followers, potentially generating significant buzz and interest around the brand.
3. User Reviews: Reviews are one of the most powerful forms of earned media for brands. Encouraging customers to leave reviews on social media platforms or review sites can help build credibility and trust in the brand. Positive reviews can also be shared on social media channels to showcase customer satisfaction.
4. User-Generated Content: Brands can also leverage user-generated content by encouraging customers to share their experiences with the brand or product on social media. User-generated content can be in the form of photos, videos, or written content. Sharing this content on social media channels not only promotes the brand but also builds a community of brand advocates.
5. Trendjacking: Trendjacking is a tactic where a brand creates content or messaging that capitalizes on a current event or trend to promote its brand or product. Brands can monitor trending topics on social media platforms and create content that relates to the trend to increase visibility and engagement.

In summary, earned social media tactics are an effective way to generate buzz and promote a brand or product without having to pay for advertising. These tactics leverage user-generated content or customer experiences, which can help build credibility and trust in the brand. By involving customers and influencers in the brand’s social media strategy, brands can expand their reach and build a community of loyal brand advocates.