Who should be involved in creating your buyer personas?

Q: Who should be involved in creating your buyer personas? A) Anybody who interacts with your customers, directly or indirectly, should be invited to give input.B) Your executive leadership should create your buyer personas because they best understand the company vision.C) Services should create your personas because they have the most data about customers.D) Marketing should create your buyer personas because they have the most data about prospects. Correct Answer is A) Anybody who interacts with your customers, directly or indirectly, should be invited to give input..

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Conversion optimization is __________.

Q: Conversion optimization is __________. A) The technology, processes, and content that empower sales teams to sell efficiently at a higher velocityB) The process of testing hypotheses on elements of your site with the ultimate goal of increasing the percentage of visitors who take the desired actionC) Focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journeyD) Investment that produces reliable month-over-month growth Correct Answer is B) The process of testing hypotheses on elements of your site with the ultimate goal of increasing the percentage of visitors who take the desired action.

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What is the definition of a buyer persona?

Q: What is the definition of a buyer persona? A) A completely fictional representation of your ideal customer based on real data and some select educated speculationB) A true view of your personasC) A lead in your databaseD) A semi-fictional representation of your ideal customer based on real data and some select educated speculation Correct Answer is D) A semi-fictional representation of your ideal customer based on real data and some select educated speculation.

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Which of the following best describes a buyer persona?

Q: Which of the following best describes a buyer persona? A) A sentiment analysis of a prospect that tells you how cooperative they’ll be during the sales conversation.B) A list of demographic information that correlates with an interest in buying your product.C) An individual prospect that your company has identified as a good fit for your offering who will likely be receptive to outreach from your teams.D) A description of your ideal buyer that sounds like it’s talking about an individual person but is based on aggregated information about your target market. Correct Answer is D) A description of your…

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When does the engage stage of the inbound methodology begin?

Q: When does the engage stage of the inbound methodology begin? A) The engage stage begins when a prospect or customer proposes you give them a discount.B) The engage stage begins when a prospect or customer takes a desired action.C) The engage stage begins when a customer leaves you.D) The engage stage begins when a purchase occurs. Correct Answer is B) The engage stage begins when a prospect or customer takes a desired action. OR A) The engage stage begins when a prospect or customer proposes you give them a discount.B) The engage stage begins when a prospect or customer…

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What information shows on the timeline of a company record?

Q: What information shows on the timeline of a company record? A) Company records don’t have timelines.B) A countdown to the Close Date of all associated deals.C) Only the interactions that you’ve manually added to it.D) All of the interactions you’ve had with any contact at the company. Correct Answer is D) All of the interactions you’ve had with any contact at the company.

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