Q: Which ad extension will help boost ad performance by highlighting products and services? Choose all that apply. A) Review ExtensionsB) Structured Snippet ExtensionsC) Callout ExtensionsD) All of the above Correct Answer is D) All of the above.
Q: How many levels of organization are contained within the Hotel Ads structure? A) 1B) 2C) 3D) 5E) 4 Correct Answer is D) 5.
Q: Which Microsoft Advertising functionality policies must advertisers adhere to? A) AudioB) ImagesC) VideoD) None of the aboveE) All of the above Correct Answer is E) All of the above.
Q: With Microsoft Advertising, you can export which kinds of campaigns? A) Specific ad groupsB) Individual campaignsC) Entire accountD) All of the above Correct Answer is D) All of the above.
Q: Where can you select different options depending on whether you have one or multiple accounts? A) Campaign tabB) Opportunities tabC) Accounts tabD) Payment Methods tabE) None of the above Correct Answer is D) Payment Methods tab.
Q: What are two ways you can advantage of audience targeting? (Select 2) A) Create a UET tagB) Manage your Shopping campaignsC) Associate your Custom audiencesD) Set up your In-Market audiences Correct Answer is C) Associate your Custom audiences, and D) Set up your In-Market audiences.
Q: What is the best question to ask yourself when considering how to create a positive landing page experience? A) Can users find what they are searching for?B) Is there ease of navigation?C) Is it transparent?D) Is it relevant?E) All of the above Correct Answer is E) All of the above.
Q: With Hotel Ads, how can you upload your bids, bid multipliers, and hotel group associations in bulk? (Select 3) A) In the Microsoft GraphB) With Google ImportC) In the Microsoft Hotel Center UID) In the Hotels APIE) Using CSV upload Correct Answer is: C, D, and E.
Q: In Microsoft Advertising, which customer actions are considered conversions? (Select 3) A) Performing a search query on BingB) Filling out a registration formC) Purchasing a product or serviceD) Completing a transactionD) Viewing an ad Correct Answer is: B, C, and D.
Q: What are the three categories of attributes for ad customizer feeds? A) Tracking, bids, UET tagB) Gender, geographical location, purchasing patternC) Custom, targeting, standardD) Location, device, search query Correct Answer is C) Custom, targeting, standard.