Q: Jodi Creates Custom Hair Pieces. She Just Launched Her First Online Advertising Campaign, And It Included A Showcase Shopping Ad. Where Will Jodi’s Showcase Shopping Ad Be Featured? A) On a mobile Google search for “cute hair accessories” in the sidebar.all extensionsB) At the top of a Google search for “cute hair accessories.”C) In a sidebar on the website for other hair accessory brands.D) In print materials that contain ads from other hair accessory brands. Correct Answer is B) At the top of a Google search for “cute hair accessories.”
Q: Jonah’s Surf Shop Has Been Running Google Ads For Years, And Now They’re Interested In Introducing A New Type Of Online Ad. Which Potential Customer Could Jonah Reach By Running Local Inventory Ads? A) Mandi, who’s looking for the lowest price, regardless of location.B) Rob, who wants to see a specific board in-store before he’ll purchase it.C) Anna, who’s unsure whether she wants a surfboard or a stand-up paddleboard.D) Brian, who’s hoping to make a quick online purchase during his lunch break. Correct Answer is B) Rob, who wants to see a specific board in-store before he’ll purchase it.
Q: Kathi, The Owner Of Klothes For Kats, Is Excited About The Launch Of Her First Local Catalog Ad. She Remembers There Are A Few Different Views Within The Ad Type. Which View Will Kathi’s Potential Customers Be Able To Browse On Her New Local Catalog Ad? A) Map view, where potential customers can see the Klothes for Kats logo, store information, and in-stock products.B) Product view, where potential customers can see in real time how many other people are considering purchasing the same piece of cat clothing.C) Browse view, where potential customers can see everything Klothes for Kats has for sale…
Q: Local Inventory Ads Are Ideal For Which Business? A) Flowers by Beth, an online floral shop that just opened a brick-and-mortar location.B) QuikFixx, a start-up selling downloadable software.C) TheArtSpace, a gallery that hosts potential customers by appointment.D) Noah’s Custom Designs, who sells made-to-order custom furniture pieces. Correct Answer is A) Flowers by Beth, an online floral shop that just opened a brick-and-mortar location.
Q: Lance Has Been Running Local Inventory Ads To Promote His Antique Toy Shop. He’s Considering Running Additional Ad Campaigns With Google. What’s An Easy Next Step Lance Can Take To Expand His Brand’s Reach? A) Use Local Inventory feed data to reach viewers with Local Catalog ads.B) Add a second brick-and-mortar location.C) Replace the Local Inventory ads with Local Catalog ads.D) Transition to 100% digital marketing by eliminating traditional print materials. Correct Answer is A) Use Local Inventory feed data to reach viewers with Local Catalog ads.
Q: Lance, The Owner Of A Long-Standing Antique Toy Shop, Hears The Youngsters In His Shop Talk About How Effective The Display Ad From Toys By Tammy Was. He Becomes Interested In Accessing The Google Display Network (GDN). What’s One Way Lance Could Use The GDN? A) By running a campaign of Local Catalog ads.B) By partnering with Toys by Tammy.C) By hiring one of the youngsters to do street-side promos.D) By scheduling a slot in the Google Display Network calendar. Correct Answer is A) By running a campaign of Local Catalog ads.
Q: Mary Owns An Automotive Parts Store, And Wants To Differentiate Her Brand. She’s Considering Launching New Ads With Google To Influence Automotive Shoppers At The Start Of Their Purchasing Journey. If Mary Went With Showcase Shopping Ads, Where Would Her Customers See The Ads? (Choose Two.) A) At the top of Google searches on desktop computers.B) At the top of Google searches on mobile browsers.C) In the Google Shopping app.D) In text messages sent from the Google Shopping app.E) On other automotive parts stores’ websites. Correct Answer is A) At the top of Google searches on desktop computers, and…
Q: Maureen’s company sells first-aid kits for use in everyday situations. Because kits come in many sizes, with many features, and at many price points, Maureen finds it difficult to differentiate her company’s offerings from those of other vendors. Worse, potential customers may find it hard to compare search results for her products and prices with those of other vendors. How can Shopping ads address these concerns? A) Her Shopping ads will only show a photo, price, title, store name, and product details. Customers can know at a glance if her kits fit their needs and budget.B) Her Shopping ads…
Q: OfficeKing Is A Well-Established Business That’s Been Running Print Ads For Their Office-Supply Store For Years. Their CEO, Xin, Is Exploring The Possibility Of Expanding Into Online Advertising. He Asks You To Provide A Comparison Of Traditional Print Ads And Local Catalog Ads. What’s One Distinguishing Feature Of Local Catalog Ads? A) They enable OfficeKing to measure store visits.B) They encourage customers to call OfficeKing, rather than visit.C) They use the consumer’s name throughout the ad.D) They’re published on 100% recycled materials. Correct Answer is A) They enable OfficeKing to measure store visits.
Q: OfficeKing is a well-established business that’s been using print ads for their office-supply store for years. How can Local Catalog ads help OfficeKing? A) Local Catalog ads can extend OfficeKing’s ad reach outside the mailbox.B) Local Catalog ads provide new ways for customers to receive support.C) Local Catalog ads add a fresh new layer to the OfficeKing weekly mailer.D) Local Catalog ads encourage young, hip new customers. Correct Answer is A) Local Catalog ads can extend OfficeKing’s ad reach outside the mailbox.