Q: What’s the first step in the search engine optimization process for your website? A) Setting an ad budgetB) Writing fresh contentC) Keyword researchD) Off-site optimisation Correct Answer is C) Keyword research
Q: What is the definition of a buyer persona? A) A completely fictional representation of your ideal customer based on real data and some select educated speculationB) A true view of your personasC) A lead in your databaseD) A semi-fictional representation of your ideal customer based on real data and some select educated speculation Correct Answer is D) A semi-fictional representation of your ideal customer based on real data and some select educated speculation.
Q: What environment supports proximity targeting? A) Mobile WebB) Mobile AppC) TrueViewD) Desktop Web on Mobile Correct Answer is B) Mobile App.
Q: Which potential statuses are available for review in the tracking status column under UET tags in Conversion Tracking? A) Tag inactiveB) Tag activeC) Unverified statusD) All of the above Correct Answer is D) All of the above
Q: To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions: (Select two) A) Use negative keywordsB) Use high quality imagesC) Use generic labelsD) Upload your feed file at least every 30 days Correct Answer is B) Use high quality images. and D) Upload your feed file at least every 30 days.
Q: What needs to happen before you import your custom audiences into Microsoft Advertising for search remarketing? A) You must adjust the Default bid adjustment.B) Your data management provider must connect to the Microsoft Advertising custom audience feature.C) You must decide between Bid only or Target and bid in settings.D) You must first click on the Audiences tab. Correct Answer is B) Your data management provider must connect to the Microsoft Advertising custom audience feature.
Q: On which page can you check if your ad is appearing or not? A) Approved ContentB) Ad Preview and Diagnostics ToolC) Ad CampaignsD) Bing Ads Editor Correct Answer is B) Ad Preview and Diagnostics Tool.
Q: With dynamic search ads, you no longer have to do the following: (Select 2) A) Develop keyword listsB) Create Ad ExtensionsC) Update and customize ad titlesD) Maintain keyword lists and manage bids Correct Answer is C) Update and customize ad titles. and D) Maintain keyword lists and manage bids.
Q: Bing Ads categorizes clicks in three differerent ways. For which kind is your campaign billed? A) InvalidB) Low-qualityC) Standard-qualityD) None of the above Correct Answer is C) Standard-quality.
Q: A tracking tag (UET tag) is designed to help advertisers target their audience for which purpose? A) Validate a tagB) Increase ad spendC) Track customers for conversions.D) Target audiences using remarketing in paid search. Correct Answer is C) Track customers for conversions. and D) Target audiences using remarketing in paid search.