Q: Under Acquisition in the All Traffic > Source/Medium report, what source/medium brought in the highest number of goal completions for the goal “Purchases completed (Goal 1 Completions)”? A) Google / organicB) (direct) / noneC) flowdock.com / referralD) Google / cpc Correct Answer is A) Google / organic
Q: What report should be used to check if users are leaving from important pages on your website? A) Exit Pages reportB) Pages report under EventsC) Landing Pages reportD) All Pages report Correct Answer is A) Exit Pages report Explanation: An Exit Page is the last page that a person visits before ending their session by leaving your website. You can find out if your users are leaving from important pages on your site by checking the Exit Pages report. The Exit Pages Report provides data on the total number of exits, exit percentage, and the number of page views.…
Q: You Can Adjust Bids So Ad Spend Will Go Toward The Best Performing Devices. True Or False? A) TrueB) False Correct Answer is A) True Explanation: You can adjust your bids using Bid adjustments(modifiers) option in Microsoft Advertising. Bid adjustments allow you to change your bids for specific devices. You can use this to increase your bid on your best performing devices so that your ad spend goes towards the ads that target your best performing devices.
Q: Keyword Planner Is A Research Tool That Provides Which Kinds Of Insight? A) Look at keyword search volume for a specified timeB) Customize your individual ad group and keywordC) Compare your ad impression share to your competitorsD) Search capabilities by landing page URLE) All of the above Correct Answer is E) All of the above Explanation: Keyword Planner gives you all the above mentioned data. You can use the Keyword Tool to find out if your landing page contains the keywords you’re targeting and whether it is optimized for your targeted keywords by using the landing page URL. You can type…
Q: You Want To Track Your Search Advertising Spend over time. Which Report Group Should You Select? A) Billing and budgetB) HitC) DeliveryD) Editorial Correct Answer is A) Billing and budget Explanation: The Billing and Budget report shows your monthly search advertising budget, how much money you have spent to date, and whether you are on target to spend your monthly budget.
Q: Choose 3 targeting options that would allow you to serve ads to potential customers who meet specific criteria. A) LinkedIn Profile TargetingB) In-Market AudiencesC) RemarketingD) All countries Correct Answer: A, B, and C. Explanation: Remarketing helps you target those customers who have already visited your website. You can find out various data about them like the keywords they used, the ads they clicked, the time they spent on your site, the pages they visited on your site. You can use this data to find the ideal audience for you and you can remarket to that audience.In-Market audiences are a…
Q: The Microsoft Advertising Editor Keyword Research Feature can help you: A) Get bid estimatesB) Target the most relevant audienceC) Expand keyword or negative keyword listsD) All the above Correct Answer is D) All the above Explanation: The keyword research feature in Microsoft advertising allows you to find more keywords and negative keywords for your campaign. You can copy and paste them into shared lists to create your own keyword lists and negative keyword lists. You can use in-market audiences and remarketing exclusions inside Microsoft Advertising Editor to target the most relevant audience for your business. You can also get…
Q: What are two best practices for monitoring performance of the Microsoft Search partner Network(Syndication)? (Select 2) A) Add website exclusions for poor performing sitesB) Analyze the Publisher ReportC) Don’t pay attention to fraudulent clicksD) Check your budget once a month Correct Answer is A) Add website exclusions for poor performing sites, and B) Analyze the Publisher Report Explanation: You can analyze the Publisher to find out how your ads are performing. You can find out which ads are getting clicks and conversions and which aren’t performing well. You can also find out the syndication partner websites where your ads…
Q: What are Benefits Of Syndication? Choose all that apply A) CPCs on the Microsoft Advertising syndication partner network are generally lower.B) Microsoft Advertising has controls in place to help keep the quality you expect.C) You can expand your reach and get more clicks with a new, high-quality audience.D) You can serve video adsE) All of the above Correct Answer: A, B, and C. Explanation: The benefits of Microsoft Syndication Network are: (1) Syndication network has a large number of partner sites. This means you can expand your reach and get more clicks to your ads from the audience that are of…
Q: Which ad extension could help to boost ad performance by including a button with your ad? A) Action ExtensionsB) Review ExtensionsC) Structured Snippet ExtensionsD) Callout Extensions Correct Answer is A) Action Extensions Explanation: Action Extensions allow you to use a Call To Action button to your ads which can lead to higher clicks on your ads. You will be charged as Cost Per Click if a user clicks on the Action extension. You can use the Action extension with other ad extensions including Sitelinks.