What level of data can you export in Microsoft Advertising Editor?

Q: What level of data can you export in Microsoft Advertising Editor? A) Specific ad groupsB) Individual campaignsC) Entire accountD) All of the above Correct Answer is D) All of the above Explanation: You can export data with Microsoft Advertising Editor from three sources Entire accounts, Individual campaigns, and Specific ad groups. You can select all data from the account if you want to or you can export selected data by choosing an individual campaign inside an account or by choosing a specific ad group inside a campaign inside an Ad account.

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Which Of The Following Variables Can Be Used To Target Your Ads And Keywords? Choose All That Apply.

Q: Which Of The Following Variables Can Be Used To Target Your Ads And Keywords? Choose All That Apply. A) Device TypeB) DateC) TimeD) LocationE) Final URL Correct Answer: A, B, C, and D. Explanation: You can use the first four audience variables mentioned above to target ads and keywords. You can target by Location like Country/Region and Ad language. You can target a specific time of the day, you can also target specific dates of the month, and most importantly you can target device types like Computer, Mobile, or Tablet.

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With Microsoft Advertising Editor, you can export what level of data?

Q: With Microsoft Advertising Editor, you can export what level of data? A) EventB) Individual campaignsC) Specific ad groupsD) All of the above Correct Answer is B) All of the above Explanation: You can export data with Microsoft Advertising Editor from three sources Entire accounts, Individual campaigns, and Specific ad groups. You can select all data from the account if you want to or you can export selected data by choosing an individual campaign inside an account or by choosing a specific ad group inside a campaign inside an Ad account.

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How many UET tags must you place on your site to track multiple campaigns?

Q: How many UET tags must you place on your site to track multiple campaigns? A) One tag per AccountB) One tag per websiteC) One tag per campaignD) One tag per Ad Group Correct Answer is B) One tag per website Explanation: The best practice for UET tags is using One tag per website. If you use the same tag for multiple websites then there may be some problems like If the same tag is used for multiple websites, it is possible that only one of the websites has been properly installed with a UET tag but you won’t be…

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Best practices for using automated bid strategies include the following: (Select 2)

Q: Best practices for using automated bid strategies include the following: (Select 2) A) Monitor​ performance at least once per weekB) Use maximum and minimum CPC limits or bid estimatesC) Set up a bid strategy and forget about itD) Use all bidding strategies all of the time Correct Answer is A) Monitor​ performance at least once per week, and B) Use maximum and minimum CPC limits or bid estimates Explanation: The best practices for using automated rules are (1) Use bid estimates provided by Microsoft advertising to set a maximum and minimum CPC bid limit. This helps you to spend less than…

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What needs to happen before you import your custom audiences into Microsoft Advertising for remarketing?

Q: What needs to happen before you import your custom audiences into Microsoft Advertising for remarketing? A) You must adjust the Default bid adjustment.B) Your data management provider must connect to the Microsoft Advertising custom audience feature.C) You must decide between Bid only or Target and bid in settings.D) You must first click on the Audiences tab.E) None of the above Correct Answer is B) Your data management provider must connect to the Microsoft Advertising custom audience feature. Explanation: You can set up custom audiences using a Data Management Provider(DMP) but before you import your custom audiences into Microsoft Advertising…

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You can copy campaigns from Google Ads into Microsoft Advertising using the Google Import tool. True or false?

Q: You can copy campaigns from Google Ads into Microsoft Advertising using the Google Import tool. True or false? A) FalseB) True Correct Answer is B) True You can copy campaigns from Google Ads into Microsoft Advertising using the Google Import tool. True or false? Explanation: Google Ads and Microsoft Advertising are two popular advertising platforms that allow advertisers to reach their target audience through search and display advertising. While both platforms have their unique features and advantages, it can be time-consuming to create separate campaigns on each platform. Fortunately, the Google Import tool makes it easy to copy campaigns…

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The Microsoft Advertising Intelligence Excel Plugin is a free tool for keyword research. True or False?

The Microsoft Advertising Intelligence Excel Plugin is a free tool that enables marketers to quickly and easily conduct keyword research. With this plugin, users can quickly and easily access data from the Microsoft Advertising platform, including search volume, competition metrics, and cost-per-click estimates. This plugin also allows users to analyze data in real-time and make informed decisions about their campaigns. Additionally, users can export their findings into a spreadsheet or other formats for further analysis. With this powerful tool, marketers have the ability to identify profitable keywords in order to maximize the performance of their campaigns. Q: The Microsoft Advertising…

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A Broad Match Modifier Tells Microsoft Advertising That A Specific Word Or Words Must Be Present In A Search Query In Order For Your Ad To Display. True Or False?

Q: A Broad Match Modifier Tells Microsoft Advertising That A Specific Word Or Words Must Be Present In A Search Query In Order For Your Ad To Display. True Or False? A) FalseB) True Correct Answer is B) True Explanation: A Broad match keyword match type is the one where your ad is shown when a user searches either the individual words in your keyword in any order or words related to your keyword.

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Remarketing audiences allow you to serve ads to previous visitors of your website. True or False?

Q: Remarketing audiences allow you to serve ads to previous visitors of your website. True or False? A) FalseB) True Correct Answer is B) True Explanation: You can create remarketing lists from Remarketing audience types like Custom Audiences and In-Market audiences. Remarketing allows you to target visitors based on specific behavior who have previously visited your website.

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