Exclusions you set at the ad group level will be applied to your entire campaign. True or False?

Q: Exclusions you set at the ad group level will be applied to your entire campaign. True or False? A) TrueB) False Correct Answer is B) False Explanation: Exclusions set at the Ad group level are only applicable to specific Ad groups that you select. It doesn’t affect other Ad groups inside that campaign. However, if you set exclusions at the campaign level and different exclusions at the Ad group level then the Ad group level exclusions will override the Campaign level exclusions.

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It is not possible to copy a campaign From One Account To Another within Microsoft Advertising Editor. True Or False?

Q: It is not possible to copy a campaign From One Account To Another within Microsoft Advertising Editor. True Or False? A) TrueB) False Correct Answer is B) False Explanation: You can copy an existing campaign from one account to another by following this structure. First, you have to select the account containing the campaign you want to copy from the left-hand side navigation. Next, in the Summary Grid, you have to click the Campaigns tab, then find the campaign and copy it by right-clicking on it and selecting Copy. Now, in the left-hand side navigation, you have to select a different account then…

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Which Components Are Required For A Microsoft Advertising Expanded Text Ad? Choose All That Apply.

Q: Which Components Are Required For A Microsoft Advertising Expanded Text Ad? Choose All That Apply. A) URL pathsB) Final URLC) DescriptionsD) TitlesE) Company nameF) Targeting Correct Answer: A, B, C, and D. Explanation: Expanded Text ads allow you to craft a longer ad copy that increases engagement. You have to provide Ad Titles(maximum 3), Ad Descriptions (max 2 descriptions), Final URL which is where your user will go after clicking your ad and URL paths which are destination URLs( 2 URL paths allowed). You don’t have to provide the Company Name and the Targeting options in the Expanded Text…

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Investment per device (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers within what range? (Select 2)

Q: Investment per device (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers within what range? (Select 2) A) -100%B) 900%C) -100%D) 1000% Correct Answer is B) 900% and C) -100% Explanation: Positive Bid adjustments for devices can be controlled by modifiers of +900% whereas the Negative Bid adjustments for devices can be controlled by modifiers of -100%. If you use an -100% bid adjustment, then your ads won’t be displayed on that device. Bid adjustments(modifiers) for other targets can range from -90% to +900%.

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If you set a daily accelerated budget too low for the traffic generated by your keywords, what might happen?

Q: If you set a daily accelerated budget too low for the traffic generated by your keywords, what might happen? A) Your ads will continue to show regardless of the daily budget cap.B) You might deplete your campaign’s daily budget before the end of the dayC) Microsoft Advertising might not allow you to change your daily budget and keyword bidsD) Microsoft Advertising will automatically recalculate a higher daily budget for your campaign Correct Answer is B) You might deplete your campaign’s daily budget before the end of the day Explanation: If you set a daily accelerated budget too low then…

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Which reports would you pull to better understand how Sitelinks are impacting Campaign performance? Choose all that apply.

Q: Which reports would you pull to better understand how Sitelinks are impacting Campaign performance? Choose all that apply. A) Ad extension detailsB) Ad extension by adC) Ad extension by keywordD) Call forwarding detailE) All of the above Correct Answer is: A, B, and C. Explanation: Sitelinks are links on your ad that take the customer to specific web pages on your site. The impact of Sitelinks can be tracked using Click Type segments in the Ad extension by keyword reports, Ad extension by ad reports, and Ad extension details report.

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Where can you review and update Credit Card information within Microsoft Advertising?

Q: Where can you review and update Credit Card information within Microsoft Advertising? A) Opportunities TabB) Payment Methods TabC)Accounts TabD) Campaign TabE) None of the above Correct Answer is B) Payment Methods Tab. Explanation: You can review and update your Credit Card, Debit Card, or Prepaid Card information in the Payment Methods tab. You have to first click on the Settings(Gear icon) and then select the Billing & Payments tab. Next, you have to choose your account(if you have multiple) and then click on the Payment Methods tab. Here, you will find all the details regarding your payment methods like…

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