Q: Which reports would you pull to better understand how Sitelinks are impacting Campaign performance? Choose all that apply.
A) Ad extension details
B) Ad extension by ad
C) Ad extension by keyword
D) Call forwarding detail
E) All of the above
Correct Answer is: A, B, and C.
Sitelinks are links on your ad that take the customer to specific web pages on your site. The impact of Sitelinks can be tracked using Click Type segments in the Ad extension by keyword reports, Ad extension by ad reports, and Ad extension details report.