Q: Which Components Are Required For A Microsoft Advertising Expanded Text Ad? Choose All That Apply.
A) URL paths
B) Final URL
E) Company name
Correct Answer: A, B, C, and D.
Expanded Text ads allow you to craft a longer ad copy that increases engagement. You have to provide Ad Titles(maximum 3), Ad Descriptions (max 2 descriptions), Final URL which is where your user will go after clicking your ad and URL paths which are destination URLs( 2 URL paths allowed). You don’t have to provide the Company Name and the Targeting options in the Expanded Text ads.