Q: Best practices for using automated bid strategies include the following: (Select 2)
A) Monitor performance at least once per week
B) Use maximum and minimum CPC limits or bid estimates
C) Set up a bid strategy and forget about it
D) Use all bidding strategies all of the time
Correct Answer is A) Monitor performance at least once per week, and B) Use maximum and minimum CPC limits or bid estimates
Explanation:
The best practices for using automated rules are (1) Use bid estimates provided by Microsoft advertising to set a maximum and minimum CPC bid limit. This helps you to spend less than what is required to get to the top positions of the search engine results. (2) Automated rules help you to monitor performance at least once per week. This helps you to check your ad clicks, conversion, etc. and the budget you have left remaining.