Q: What needs to happen before you import your custom audiences into Microsoft Advertising for remarketing?

A) You must adjust the Default bid adjustment.
B) Your data management provider must connect to the Microsoft Advertising custom audience feature.
C) You must decide between Bid only or Target and bid in settings.
D) You must first click on the Audiences tab.

E) None of the above

Correct Answer is B) Your data management provider must connect to the Microsoft Advertising custom audience feature.

Explanation:

You can set up custom audiences using a Data Management Provider(DMP) but before you import your custom audiences into Microsoft Advertising you have to integrate your DMP with Microsoft Advertising Custom Audience feature and once the integration is completed you can select this list from the Audiences section in the Shared Library in Microsoft Advertising.

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