Q: What are two best practices for monitoring performance of the Microsoft Search partner Network(Syndication)? (Select 2)
A) Add website exclusions for poor performing sites
B) Analyze the Publisher Report
C) Don’t pay attention to fraudulent clicks
D) Check your budget once a month
Correct Answer is A) Add website exclusions for poor performing sites, and B) Analyze the Publisher Report
You can analyze the Publisher to find out how your ads are performing. You can find out which ads are getting clicks and conversions and which aren’t performing well. You can also find out the syndication partner websites where your ads are being shown. You can also remove certain websites from your ad campaign by going to Ad distribution settings and adding website exclusions for those poor performing sites.