Q: The Microsoft Advertising Editor Keyword Research Feature can help you:

A) Get bid estimates
B) Target the most relevant audience
C) Expand keyword or negative keyword lists
D) All the above

Correct Answer is D) All the above


The keyword research feature in Microsoft advertising allows you to find more keywords and negative keywords for your campaign. You can copy and paste them into shared lists to create your own keyword lists and negative keyword lists. You can use in-market audiences and remarketing exclusions inside Microsoft Advertising Editor to target the most relevant audience for your business. You can also get bid estimates for specific keywords in your campaign using Microsoft Advertising Editor’s recommended bid estimates.

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