Q: You Can Adjust Bids So Ad Spend Will Go Toward The Best Performing Devices. True Or False?

A) True
B) False

Correct Answer is A) True


You can adjust your bids using Bid adjustments(modifiers) option in Microsoft Advertising. Bid adjustments allow you to change your bids for specific devices. You can use this to increase your bid on your best performing devices so that your ad spend goes towards the ads that target your best performing devices.

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