Q: What are Benefits Of Syndication? Choose all that apply
A) CPCs on the Microsoft Advertising syndication partner network are generally lower.
B) Microsoft Advertising has controls in place to help keep the quality you expect.
C) You can expand your reach and get more clicks with a new, high-quality audience.
D) You can serve video ads
E) All of the above
Correct Answer: A, B, and C.
The benefits of Microsoft Syndication Network are: (1) Syndication network has a large number of partner sites. This means you can expand your reach and get more clicks to your ads from the audience that are of high quality.
(2) The Microsoft Syndication network gets billions of searches every month and is still growing. This means you can reach more customers with a growing Syndication network.
(3) Microsoft Advertising uses Publisher Traffic Quality Scores (PTQS), volatility filters, and 24-7 invalid traffic detection that means you get the highest quality traffic and no bots.
(4) Microsoft Ads syndication partner network have lower CPCs which means you have a great chance of getting a positive ROI.