Q: A broad match modifier tells Microsoft Advertising that a specific word or words must not be present in order for your ad to display. True or False? A) TrueB) False Correct Answer is B) False.
Q: How do bid adjustments (modifiers) affect the display of your ad? A) They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.B) They affect the number of times your ad is displayed in a given month.C) They cause a word or phrase to be inserted at display time into the ad.D) They trigger the display of your ad when terms in your keyword appear in any order in the search query. Correct Answer is A) They increase the likelihood that your ads are displayed in a better position to…
Q: What keyword-specific metrics might you use to tailor your bid strategy based on the price of your products or services? A) Click-through rateB) PositionC) ImpressionsD) ClicksE) All of the above Correct Answer is E) All of the above
Q: Device investment (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers of: (Select 2) A) -100%B) +1000%C) -1000%D) +900% Correct Answer is A) -100%, and D) +900%.. Explanation: Bid modifiers for device investment in Microsoft Advertising can be applied to desktops/laptops, tablets, and smartphones to control investment on these specific devices. The two bid modifiers you can use are: Device bid adjustment: This allows you to adjust your bid for each device type relative to your base bid. For example, you can increase your bid for smartphones to ensure your ads show more frequently on this device, or…
Q: If your ad rank is doing poorly even though your click-through rate is high, what should you do to improve your campaign? A) Reassess your keyword selection.B) Place your ads in different ad groups.C) Increase your keyword bid prices.D) Decrease your keyword bid prices. Correct Answer is C) Increase your keyword bid prices.
Q: Which extensions will help boost ad performance by highlighting products and services? A) Review ExtensionsB) Structured Snippet ExtensionsC) Callout ExtensionsD) All of the above Correct Answer is B) Structured Snippet Extensions.
Q: Which item is not a possible Campaign Exclusion? A) WebsiteB) IP addressC) Age and genderD) Geographic locations Correct Answer is C) Age and gender
Q: Multiple Ad Groups are allowed in Campaigns. A) TrueB) False Correct Answer is CA) True.
Q: Search syndication and distribution is when a search engine provides its services to a third-party in need of search capabilities for their digital properties. True or false? A) TrueB) False Correct Answer is A) True.
Q: You can adjust your bidding so budgets will go toward the best performing devices and ads A) TrueB) False Correct Answer is A) True.