Q: You can create a new campaign by copying an existing campaign from one account to another. True or false? A) TrueB) False Correct Answer is A) True.
Q: What is the best way to learn how many clicks Bing Ads has identified as low quality? A) Contact Bing Ads Support periodically.B) Set up a monthly budget that allows for trends and fluctuations.C) Use performance reports to identify sources of low-quality activities.D) Use commercial web-tracking software to monitor site traffic. Correct Answer is C) Use performance reports to identify sources of low-quality activities.
Q: Looking at traffic history is one way to improve your bidding strategy. True or false? A) TrueB) False Correct Answer is A) True.
Q: It is possible to bulk edit and manage multiple accounts using a Mac. True or False? A) TrueB) False Correct Answer is A) True
Q: Which of the following examples of automated rules can you create in your account? A) Avoid letting a maxed-out budget stop your best-performing campaignsB) Decreasing bids on poor performing keywordsC) Keeping ads on the first pageD) Starting and stopping campaigns for special eventsE) All of the above Correct Answer is E) All of the above.
Q: Which of the following factors could impact the performance and delivery of your ad? A) The click-through rate on Bing Network results pagesB) Your keyword bid amountC) The relevance of your keywordsD) All of the above. Correct Answer is D) All of the above.
Q: Which of the following audiences can you define with remarketing lists? A) Visited a form pageB) Added item to shopping cartC) Home page visitorsD) All of the above Correct Answer is D) All of the above. Explanation: Remarketing is a marketing technique that allows advertisers to target audiences who have previously interacted with their brand, website, or content. Remarketing lists are used to create targeted campaigns to reach these audiences, enabling marketers to tailor their messaging and offers to the specific needs and interests of these audiences. In this article, we will explain which audiences can be defined using…
Q: Bing Ads Keyword Planner allows you to search for new keywords using a phrase, website, or category. From which Bing Ads tabs can you access Keyword Planner? A) ToolsB) OpportunitiesC) CampaignsD) Home Correct Answer is A) Tools.
Q: When you use any dynamic text, such as {keyword}, you must make sure you don’t end up with ads that exceed the following character limits: A) Ad titles: 15 characters & Ad text: 50 charactersB) Ad titles: 35 characters & Ad text: 85 charactersC) Ad titles: 60 characters & Ad text: 80 charactersD) Ad titles: 50 characters & Ad text: 35 characters Correct Answer is C) Ad titles: 60 characters & Ad text: 80 characters.
Q: Exclusions you set at the campaign level will cascade down to all of the ads in your campaign. True or false? A) TrueB) False Correct Answer is B) False.