An Expanded Text Ad contains three fundamental visual elements: the ad title, the display URL, and the ad text. True or false?

Q: An Expanded Text Ad contains three fundamental visual elements: the ad title, the display URL, and the ad text. True or false? A) TrueB) False Correct Answer is A) True.

Continue ReadingAn Expanded Text Ad contains three fundamental visual elements: the ad title, the display URL, and the ad text. True or false?

A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?

Q: A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called? A) Click-throughB) ConversionC) Pay-per-clickD) Link Correct Answer is B) Conversion.

Continue ReadingA visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?

The most important feature of Sitelink Extensions (including Enhanced Sitelinks) is:

Q: The most important feature of Sitelink Extensions (including Enhanced Sitelinks) is: A) You can add up to two lines of descriptive textB) You can display up to six links to deeper pages on a website.C) You can re-use the same landing page for multiple sitelinksD) You can tailor the URL for each Sitelink ExtensionE) All of the above Correct Answer is E) All of the above.

Continue ReadingThe most important feature of Sitelink Extensions (including Enhanced Sitelinks) is: