Q: Device investment (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers of: (Select 2)

A) -100%
B) +1000%
C) -1000%
D) +900%

Correct Answer is A) -100%, and D) +900%..


Bid modifiers for device investment in Microsoft Advertising can be applied to desktops/laptops, tablets, and smartphones to control investment on these specific devices. The two bid modifiers you can use are:

  1. Device bid adjustment: This allows you to adjust your bid for each device type relative to your base bid. For example, you can increase your bid for smartphones to ensure your ads show more frequently on this device, or decrease your bid for tablets to
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