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Fill in the blank: When search engines use factors like geolocation, IP address and location based search terms to produce geographically tailored results, this is called _____________.

Q: Fill in the blank: When search engines use factors like geolocation, IP address and location based search terms to produce geographically tailored results, this is called _____________. A) Organic searchB) Mobile searchC) Geo searchD) Local Search Correct Answer is D) Local Search. Explanation: tailored results, this is called Local Search or Local SEO (Search Engine Optimization). This means that search engines will display results that are relevant to the user's location, making it easier for users to find local businesses, products, and services. Local SEO involves optimizing a website and its content to rank well in local search results,…

Continue ReadingFill in the blank: When search engines use factors like geolocation, IP address and location based search terms to produce geographically tailored results, this is called _____________.

When ranking websites on search engine results pages, which element of a website do search engines value the most?

Q: When ranking websites on search engine results pages, which element of a website do search engines value the most? A) Where you are in the world when adding content to your siteB) Unique, engaging, relevant contentC) If you mention keywords over 50 times in a short piece of contentD) How long the content on the page is Correct Answer is B) Unique, engaging, relevant content.

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What’s one way to increase your business profitability?

Q: What’s one way to increase your business profitability? A) Remove top-selling online products from the physical store.B) Offer free shipping on heavy and bulky items sold online.C) Offer a voucher for an in-store product with every online sale completed.D) Make use of data to improve your predictive decision-making. Correct Answer is D) Make use of data to improve your predictive decision-making. Explanation: There is no one-size-fits-all answer to increasing business profitability, as the best approach will depend on the specific circumstances of each business. However, here are some general strategies that can help: Increase revenue: This can be done…

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A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process?

Q: A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process? A) Allows you to place sales promotion offers within the search resultsB) Provides search engines with more consistent and clear information about what’s on the websiteC) Allows you to input lots of keywords so that you appear for all of themD) Helps your website stand out from the competition Correct Answer is B) Provides search engines with more consistent and clear information about what’s on the website. Explanation: Metadata plays a crucial role in the process…

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What permissions are needed to create an advertiser?

Q: What permissions are needed to create an advertiser? A) Advertiser user (edit access)B) Agency ManagerC) Advertiser viewerD) Read-only Correct Answer is B) Agency Manager. Explanation: To create an advertiser in Search Ads 360, your Google account needs all of the following permissions: In Search Ads 360, you need agency manager permissions.In Campaign Manager, your user profile needs the Agency Admin role. Google accounts with multiple user profiles in Campaign Manager are not supported in Search Ads 360.If your Google account has been granted multiple user profiles in Campaign Manager, you won’t be able to create an advertiser in Search Ads 360,…

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What is the default attribution model for Floodlight?

Q: What is the default attribution model for Floodlight? A) First ClickB) Last ClickC) First interactionD) Last Impression Correct Answer is B) Last Click Explanation: By default, Search Ads 360 gives all credit for a conversion to the last click that leads a customer to your site. But a significant number of conversions may result from a path with several interactions—clicks on display ads as well as paid search clicks driven by shopping campaigns, generic or brand keywords, and other biddable items. Read more here: https://support.google.com/searchads/answer/6194849 https://www.youtube.com/watch?v=fuuOIrE-iWQ

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What are macro-conversions in a measurement plan?

Q: What are macro-conversions in a measurement plan? A) A list of keyboard shortcuts for measurement tasks in Google AnalyticsB) The secondary website actions users take that lead to main actionsC) The main website actions users take that accomplish stated business goalsD) The metric data used to measure business success Correct Answer is C) The main website actions users take that accomplish stated business goals. Explanation: A macro-conversion is a primary action that a visitor takes on a website, such as making a purchase, filling out a lead form, or subscribing to a service. In a measurement plan, macro-conversions are…

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Website hosting servers have their own unique IP address, what does this address consist of?

Q: Website hosting servers have their own unique IP address, what does this address consist of? A) Letters and symbolsB) LettersC) NumbersD) Numbers and letters Correct Answer is C) Numbers. Explanation: A website hosting server's IP address consists of a series of numbers that uniquely identifies the server on the Internet. This address is used to route traffic to the correct server and to ensure that data is delivered to the correct destination. A unique IP address for Windows hosting servers is crucial for identification, remote access, website hosting, SSL certificate installation, proper functioning of network services, and maintaining IP…

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Web analytics can tell you many things about your online performance, but what can analytics tools not tell you?

Q: Web analytics can tell you many things about your online performance, but what can analytics tools not tell you? A) What your customers are looking for on your websiteB) Where your customers go after leaving your websiteC) Where your customers have come from before visiting your websiteD) What your customers are doing on your website Correct Answer is B) Where your customers go after leaving your website. Explanation: While web analytics can provide valuable insights into your online performance, it's important to remember that there are some things that analytics tools cannot tell you. Some of the limitations of…

Continue ReadingWeb analytics can tell you many things about your online performance, but what can analytics tools not tell you?