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What timezone is applied to inline charts and metrics data?

Q: What timezone is applied to inline charts and metrics data? A) US Pacific TimezoneB) The user’s timezoneC) The advertiser’s timezoneD) US Eastern timezone Correct Answer is C) The advertiser’s timezone. What timezone is applied to inline charts and metrics data? Explanation: Analytics tools have become an integral part of business operations in today's digital age. They enable businesses to track and analyze website traffic, monitor marketing campaigns, and make data-driven decisions. One important consideration when working with analytics tools is time zone, which can impact the accuracy of data analysis. In this article, we will discuss the time zone…

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What report shows data segmented by channel?

Q: What report shows data segmented by channel? A) AttributionB) ChannelsC) Source/MediumD) Segmentation Correct Answer is B) Segmentation. What report shows data segmented by channel? Explanation: In today’s digital age, businesses have access to a wealth of data about their customers and their behavior. One of the most important aspects of digital marketing is understanding where your traffic and conversions are coming from. This is where the report that shows data segmented by channel comes in. What is a Channel? Before we dive into the report, it's important to understand what we mean by "channel". In the context of digital…

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What is the Search Ads 360 account hierarchy?

Q: What is the Search Ads 360 account hierarchy? A) Agency > Advertiser > Engine > Campaign > Keyword > Ad Group > AdB) Advertiser > Engine > Campaign >KeywordC) Agency > Advertiser > Engine > Campaign > KeywordD)Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword Correct Answer is A) Agency > Advertiser > Engine > Campaign > Keyword > Ad Group > Ad Explanation: Just as many advertising agencies maintain separate teams to manage search and social marketing for multiple advertisers, in Search Ads 360, you can manage multiple advertisers under a single…

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What is required for creative approval?

Q: What is required for creative approval? A) Data sharing is enabledB) A 3rd-party verification trackerC) A valid landing pageD) HTML5 formatting Correct Answer is C) A valid landing page. What is required for creative approval? Explanation: Creative approval is a process used by ad platforms to ensure that the ads that appear on their platform meet certain standards and guidelines. The approval process is designed to protect users from misleading or offensive ads, while also ensuring that advertisers are able to effectively promote their products or services. We will discuss what is required for creative approval and why it…

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What Floodlight tag measures purchases and revenue on a website?

Q: What Floodlight tag measures purchases and revenue on a website? A) CounterB) TransactionC) RevenueD) Action Correct Answer is B) Transaction. Explanation: Transaction: Track the number of sales made or the number of items purchased. You can also capture the total value of each sale. With a few extra steps, you can also set up transaction tags to report revenue, cost, and profit for individual products in an inventory feed. Read more here: https://support.google.com/searchads/answer/7305597

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What does email delivery refer to?

Q: What does email delivery refer to? A) Whether or not a receiver rejects your emailB) Whether or not a receiver clicks your emailC) Whether or not a contact opens your emailD) Whether or not a receiver accepts your email Correct Answer is D) Whether or not a receiver accepts your email. Explanation: Email delivery is the process by which an email message is transmitted and delivered to the recipient's mailbox. This process involves multiple steps and factors that can affect the success of email delivery. In this article, we will discuss email delivery and its various components, including the…

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What do “counters” measure in Studio?

Q: What do “counters” measure in Studio? A) Length of time a video creative is playedB) Elapsed time interacting with a creative elementC) Number of times an action is taken within a creativeD) Number of users that did not interact with a creative Correct Answer is C) Number of times an action is taken within a creative.

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What conversion data can be uploaded using bulksheets?

Q: What conversion data can be uploaded using bulksheets? A) Custom Floodlight variable dataB) Offline conversion dataC) Google Ads conversions dataD) Google Analytics goal data Correct Answer is B) Offline conversion data. Explanation: Edit the downloaded bulksheet to do any of the following: Add a conversion that is attributed to a click ID or visit ID: This allows you to account for returns, fraud, and so forth.Add a conversion that is attributed to an ad, keyword, or product group: This is great for call tracking or other forms of offline conversions.Change information about an existing conversion: For example, you may…

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What configuration setting eliminates duplicate conversions between advertisers?

Q: What configuration setting eliminates duplicate conversions between advertisers? A) ActionB) CounterC) Shared Floodlight configurationD) Revenue Correct Answer is C) Shared Floodlight configuration. Explanation: Each Search Ads 360 advertiser and its associated Campaign Manager advertiser share the same set of Floodlight settings, activities, and tags used to report conversions. This makes it possible to track conversions from both display and search advertising using a single set of tags. It also prevents cross-channel conversion funnels from counting conversions more than once (for example, conversions that start from a display click and end with a paid search click will give last-click credit…

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