Q: What does email delivery refer to?
A) Whether or not a receiver rejects your email
B) Whether or not a receiver clicks your email
C) Whether or not a contact opens your email
D) Whether or not a receiver accepts your email
Correct Answer is D) Whether or not a receiver accepts your email.
Explanation:
Email delivery is the process by which an email message is transmitted and delivered to the recipient’s mailbox. This process involves multiple steps and factors that can affect the success of email delivery. In this article, we will discuss email delivery and its various components, including the delivery process, email authentication, email reputation, and email deliverability.
Delivery Process
The delivery process begins with the sender’s email server attempting to establish a connection with the recipient’s email server. If the connection is successful, the sender’s email server sends the email message to the recipient’s email server. The recipient’s email server then processes the email message and stores it in the recipient’s mailbox. If the connection is unsuccessful, the email message may be bounced back to the sender or stored in a queue for later retry.
Email Authentication
Email authentication is the process of verifying the identity of the sender and ensuring that the email message has not been tampered with in transit. This is achieved through the use of various authentication protocols such as SPF, DKIM, and DMARC. SPF (Sender Policy Framework) is used to verify that the email message came from an authorized sender’s domain. DKIM (DomainKeys Identified Mail) is used to verify that the email message has not been tampered with in transit. DMARC (Domain-based Message Authentication, Reporting, and Conformance) is used to provide a policy framework for email authentication and to specify how receiving email servers should handle messages that fail authentication.
Email Reputation
Email reputation is a measure of the trustworthiness of the sender’s email domain and IP address. Email reputation is determined by various factors, including the sender’s sending practices, email engagement rates, and spam complaints. Email reputation plays a critical role in email deliverability. A good email reputation can help ensure that emails are delivered to the recipient’s inbox, while a poor email reputation can result in emails being sent to the recipient’s spam folder or being rejected by the recipient’s email server.
Email Deliverability
Email deliverability is the measure of how many emails are successfully delivered to the recipient’s mailbox. Email deliverability is affected by various factors, including the quality of the email list, the relevance and engagement of the email content, the sender’s email authentication and reputation, and the recipient’s email server configuration. A high email deliverability rate indicates that a high percentage of emails are successfully delivered to the recipient’s mailbox, while a low email deliverability rate indicates that a high percentage of emails are being bounced back, blocked, or sent to the spam folder.
Conclusion
Email delivery is a critical component of email marketing. Successful email delivery requires a well-executed email delivery process, proper email authentication, a good email reputation, and high email deliverability rates. By understanding these components and taking steps to improve them, businesses can increase the chances of their emails being delivered to the recipient’s mailbox and achieving their email marketing goals.