Custom Dimensions are powerful tools for tracking customer engagement and loyalty. With the right scope set for a Custom Dimension, businesses can gain valuable insights into their customer rewards program. By setting the scope of the Custom Dimension to report membership status, businesses can track how many customers are actively engaged in the rewards program and identify opportunities to improve customer retention. Furthermore, this data can be used to optimize marketing strategies and target specific customers with tailored offers. With the right scope set for a Custom Dimension, businesses can gain valuable insights into their customer rewards program and take…

Q: What report identifies browsers that may have had problems with a website? A) The New vs Returning reportB) The Source/Medium reportC) The Browser & OS reportD) The Active Users report Correct Answer is C) The Browser & OS report. Explanation: If conversion rates are lower than average for particular browsers or platforms, browse the site with those browsers and platforms. Pay particularly close attention to landing pages, checkout forms and any pages that users must navigate in order to convert. Correct any usability issues you find with these pages. Read more here: https://support.google.com/analytics/answer/2659291

Q: If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events? A) 3B) 2C) 1D) 0 Correct Answer is C) 1. Explanation: In Google Analytics, a unique event is counted each time an event is triggered by a user for the first time in a given session. So, if a user watches a video with event tracking three times in a single session, Analytics will count only one unique event. This means that even though the user has watched the video multiple times, the event will only be…

Q: In Custom Reports, what must metrics and dimensions share in order to report accurately? A) Same viewB) Same Custom ReportC) Same indexD) Same scope Correct Answer is D) Same scope. Explanation: Not every metric can be combined with every dimension. Each dimension and metric has a scope: user-level, session-level, or hit-level. In most cases, it only makes sense to combine dimensions and metrics that share the same scope. Read more here: https://support.google.com/analytics/answer/1033861

Q: What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path? A) Attribution modelingB) Multi-Channel FunnelsC) Conversion trackingD) Channel Groupings Correct Answer is A) Attribution modeling. Explanation: An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.Read more here: https://support.google.com/analytics/answer/1662518?hl=en An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. For example, the Last Interaction model in Analytics assigns 100% credit to the final touchpoints (i.e., clicks) that…

Q: What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics? A) The Networking ProtocolB) Browser cookiesC) The Measurement ProtocolD) Data Import Correct Answer is C) The Measurement Protocol. Explanation: The Measurement Protocol lets you send data to Analytics from any internet-connected device. It’s particularly useful when you want to send data to Analytics from a kiosk, a point of sale system, or anything that is not a website or mobile app Read more here: https://support.google.com/analytics/answer/6086079

Q: What report indicates the pages of a website where users first arrived? A) Pages reportB) Landing Pages reportC) All Pages reportD) Location report Correct Answer is B) Landing Pages report. Explanation: The pages through which visitors entered your site are called landing pages.

Q: To recognize users across different devices, what feature must you enable? A) AdWords LinkingB) User IDC) Audience DefinitionsD) Attribution Models Correct Answer is B) User ID. Explanation: The User ID lets you associate engagement data from multiple devices and different sessions with unique IDs. Read more here: https://support.google.com/analytics/answer/3123662 User ID lets you associate a persistent ID for a single user with that user’s engagement data from one or more sessions initiated from one or more devices. Analytics interprets each unique user ID as a separate user, which provides a more accurate user count in your reports. When you send Analytics…