After Running A Google Search Ads Campaign For Several Months, Meredith Notices Sales Of Her Advertised Products Are Starting To Lag. She Checks Her Google Ads Recommendations Page And Notices That Her Campaign’s Optimization Score Is 22%. What Does This Score Tell Meredith About Her Google Search Ads Campaign? (Type 2)

Q: After Running A Google Search Ads Campaign For Several Months, Meredith Notices Sales Of Her Advertised Products Are Starting To Lag. She Checks Her Google Ads Recommendations Page And Notices That Her Campaign’s Optimization Score Is 22%. What Does This Score Tell Meredith About Her Google Search Ads Campaign? (Type 2) A) The campaign’s budget needs a 22% raise to be fully optimized.B) The campaign score has 78% headroom to improve.C) Her campaign is being outperformed by 78% of businesses like hers.D) 22% of the revenue she allocates to her campaign is being used in the wrong areas. Correct…

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Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using?

Q: Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using? A) PhraseB) BroadC) Broad-match modifierD) Exact Correct Answer is B) Broad

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Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

Q: Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR? A) Cloning the ad multiple timesB) Including keywords in his ad textC) Improving the speed of his websiteD) Decreasing the bid for the ad Correct Answer is B) Including keywords in his ad text

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Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement. What are two other benefits that search ad extensions can contribute to performance? (Choose two.)

Q: Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement. What are two other benefits that search ad extensions can contribute to performance? (Choose two.) A) Better ad qualityB) More qualified leadsC) Dynamic video insertionD) Faster loading landing pagesE) Attractive video assets Correct Answer is: A, and B.

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Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find. Organize the following steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish.

Q: Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find. Organize the following steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish. A) Tim makes a purchase from the website he navigated to.B) Tim browses different skateboards on the website he navigated to.C) Tim launches a Google Search ad.D) Tim scans the search results.E) Tim searches for “best skateboards”.

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Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?

Q: Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields? A) To allow the Google Ads system to anticipate what content is present on the landing pageB) To match an appropriate landing page with the search term that triggered the adC) To give users more options over which landing page they want to navigate toD) To give users an idea of the content they’ll see upon clicking the ad Correct Answer is B) To match an…

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Mary has been familiarizing herself with the different ad components of a text ad. Match the following text ad component descriptions with the components they describe.

Q: Mary has been familiarizing herself with the different ad components of a text ad. Match the following text ad component descriptions with the components they describe. A) Gives users an idea of where they’ll go if they click the ad – Display URLB) Takes users to a specific page of a website – Final URLC) Allows advertisers to provide details about their product or service – DescriptionD) Users often will often notice this first – Headline

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Yuto owns a souvenir shop in Tokyo. He wants to reach English speaking tourists in his city during certain hours of the day. Which three areas of his Search campaign does Yuto need to adjust to achieve this goal? (Choose three.)

Q: Yuto owns a souvenir shop in Tokyo. He wants to reach English speaking tourists in his city during certain hours of the day. Which three areas of his Search campaign does Yuto need to adjust to achieve this goal? (Choose three.) A) Network settingsB) Ad schedulingC) Shared budgetsD) Location targetingE) Language targeting Correct Answer is: B, D, and E.

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Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What’s Brian’s optimization score based upon?

Q: Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What’s Brian’s optimization score based upon? A) Comparing Brian’s sales with ad serving dataB) Key aspects of his campaigns, including statistics, settings, and industry trendsC) Judging ad popularity on social mediaD) Testing and reporting on the speed of Brian’s websites Correct Answer is B) Key aspects of his campaigns, including statistics, settings, and industry trends

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