Q: What are two ways Dynamic Search Ads brings value to an advertising campaign? A) It promotes advertising on social media platforms.B) It allows for greater control over keywords.C) It finds traffic an advertiser might miss.D) It creates new ads automatically.E) It reduces the needed advertising budget. Correct Answer is: C, and D.
Q: What are two main benefits of using Search Audience solutions? (Choose two.) A) Identifying the most effective ad schedules to get the best results from your budgetB) Reviewing missed opportunities with regards to ad extensions and ad variationsC) Making the right bids when certain groups of people are searching for your product or servicesD) Reaching different audience segments with unique messaging that is highly relevant to them Correct Answer is: C, and D.
Q: What ad extension is only available as a full automated ad extension? A) Price extensionB) Message extensionC) Seller ratings extensionD) App extension Correct Answer is C) Seller ratings extension.
Q: Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide? A) A Google remarketing tagB) Conversion trackingC) Customer relationship management dataD) A linked Google Analytics account Correct Answer is C) Customer relationship management data.
Q: Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.) A) KeywordsB) Ad extensionsC) BidsD) BudgetsE) Ads Correct Answer is C) Bids, and D) Budgets
Q: Trina sells dolls and accessories, and doesn’t have much time to update her Search campaigns with her ever-changing inventory. How can Dynamic Search Ads help Trina? A) Additional web crawlers can be employed to review her inventory.B) Lower bid rates can be utilized, based on inventory levels.C) Keyword lists can be automatically created based on website offerings.D) The inventory update dates can be manually set. Correct Answer is C) Keyword lists can be automatically created based on website offerings.
Q: Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding? A) Machine learning will choose the keywords used to serve her ads to users.B) Location targeting is not decided by machine learning.C) Machine learning helps her set the appropriate bid for each and every auction.D) Machine learning will choose an ad schedule for campaigns without her input. Correct Answer is C) Machine learning helps her set the appropriate bid for each and every auction.
Q: Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web? A) ShoppingB) SearchC) DisplayD) Video Correct Answer is C) Display.
Q: Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online. What’s a key benefit of a well-managed Google Search Ads campaign? A) Ads send follow-up information to the potential customer.B) Ads appear intermixed with organic search results.C) Displayed ads are relevant to a potential customer’s Google search.D) Potential customers can search the ads for specific products. Correct Answer is C) Displayed ads are relevant to a potential customer’s Google search.
Q: Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean? A) The campaign is performing better than 75% of all search campaigns.B) The campaign needs a 75% improvement to be fully optimized.C) The campaign could improve up to 25% by following the listed recommendations.D) The campaign is performing 25% under budget. Correct Answer is C) The campaign could improve up to 25% by following the listed recommendations.