You manage the Search strategy for an athletic apparel retailer. Which customer type will likely have the highest lifetime value? A) Customers who have purchased at the retailer’s outlet locationB) Customers who participated in the brand’s most recent holiday saleC) Lapsed customers who haven’t purchased from the brand in the previous yearD) Customers who are members of the company’s loyalty program Correct Answer is D) Customers who are members of the company’s loyalty program Explanation: As the manager of the search strategy for an athletic apparel retailer, it's important to understand the different types of customers and their potential lifetime…

What’s a benefit of using the sitelink extension? A) Users can go directly to the website’s homepage.B) Users can download the app directly from your Search ad.C) Users can more easily call your business.D) Users can more easily take a desired action by going directly to relevant pages. Correct Answer is D) Users can more easily take a desired action by going directly to relevant pages. Explanation: Google Ads offers a variety of ad extensions to enhance the visibility and effectiveness of your ads. One such extension is the Sitelink extension, which allows advertisers to add additional links to their…

Q: What’s a benefit of using Customer Match audience solutions? A) Having the ability to develop and segment lists based on demographicsB) Collecting users who have interacted with your website via the Google Ads remarketing tagC) Connecting with new prospective users whose interests align with your productD) Using your first-party data to reconnect with previous customers Correct Answer is D) Using your first-party data to reconnect with previous customers Explanation: One of the primary benefits of using Customer Match audience solutions in your digital marketing strategy is the ability to use your first-party data to reconnect with previous customers. Here…

Q: What’s a good use case to leverage Customer Match? A) To reach new customers who share the behaviors and characteristics of your remarketing audience segmentsB) To reach people based on advanced demographic criteriaC) To identify loyal customers and expand reach to people who resemble your customersD) To re-engage customers who have previously purchased from your business Correct Answer is D) To re-engage customers who have previously purchased from your business Explanation: Customer Match is a powerful feature in Google Ads that allows businesses to upload a list of customer email addresses and target ads specifically to those individuals. Here's…

Q: What’s a best practice for effectively using Performance Planner? A) Set bids and budgets by using last-click conversions.B) Use Performance Planner on an annual basis.C) Create account-level plans that combine all campaigns.D) Check your plan regularly close to the run date. Correct Answer is D) Check your plan regularly close to the run date. Explanation: What’s a best practice for effectively using Performance Planner? Performance Planner is a powerful tool in Google Ads that can help you forecast and optimize your ad performance. It uses historical performance data to create forecasts for your campaigns and offers recommendations for improving…

Q: What’s a best practice for using ad extensions? A) Use extensions only at the ad group level.B) Use ad extensions only if you are advertising services.C) Use no more than two extensions per campaign or ad group.D) Use at least three extensions per campaign or ad group. Correct Answer is D) Use at least three extensions per campaign or ad group. Explanation: Ad extensions are a powerful tool for improving the performance of your ads in online advertising. They provide additional information and options for potential customers who interact with your ad. To get the most out of your…

Q: Which targeting option is best for influencing consideration? A) Custom AffinityB) DemographicsC) RemarketingD) Custom Intent Correct Answer is D) Custom Intent Explanation: Which targeting option is best for influencing consideration? When it comes to advertising, targeting is everything. Choosing the right targeting options can make or break the success of a campaign. One of the key goals of advertising is to influence consideration - that is, to get potential customers to start thinking about your product or service as a solution to their needs. But which targeting option is best for achieving this goal? There is no one-size-fits-all answer…

Why do search ad extensions matter to clients? A) The cost-per-click on ad extensions is lower than on a search ad headlineB) They guarantee higher engagement for advertisersC) They increase engagement and influence ad qualityD) They increase ad quality and drive lower conversion costs Correct Answer is C) They increase engagement and influence ad quality Explanation: Search ad extensions are additional pieces of information that can be added to an ad in a search engine results page (SERP). These extensions can provide more context to the user, leading to a higher click-through rate (CTR) and potentially higher conversion rates. In…

Q: After Running A Google Search Ads Campaign For Several Months, Meredith Notices Sales Of Her Advertised Products Are Starting To Lag. She Checks Her Google Ads Recommendations Page And Notices That Her Campaign’s Optimization Score Is 22%. What Does This Score Tell Meredith About Her Google Search Ads Campaign? (Type 2) A) The campaign’s budget needs a 22% raise to be fully optimized.B) The campaign score has 78% headroom to improve.C) Her campaign is being outperformed by 78% of businesses like hers.D) 22% of the revenue she allocates to her campaign is being used in the wrong areas. Correct…

Q: Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using? A) PhraseB) BroadC) Broad-match modifierD) Exact Correct Answer is B) Broad