Google Ads Search Advertising Certification

Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score?

Q: Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score? A) It’s feedback left by users who’ve clicked on your ad and browsed your website.B) It’s an estimate of the quality of your ads, keywords, and landing pages.C) It’s a metric that scores the quality of traffic that clicks on your adsD) It’s a final score that’s based on every element of the structure of your account. Correct Answer is B) It’s an estimate of the quality of your ads, keywords, and landing pages. Explanation: Quality…

Continue ReadingRina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score?

Linda recognizes that a Google Search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google Search campaign? (Choose two.)

Q: Linda recognizes that a Google Search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google Search campaign? (Choose two.) A) Her business can catch the interest of people while they’re engaged with a mobile app.B) Her business can show up on search results when businesses similar to hers are showing up.C) A video can present a summary of her products to people showing an interest in her business.D) She has the option to show users a photo of each of her products along with titles, prices, her shop name, and…

Continue ReadingLinda recognizes that a Google Search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google Search campaign? (Choose two.)

Clara is an advertising director who’s tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?

Q: Clara is an advertising director who’s tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign? A) To understand the network performance of her websiteB) To compare the efficacy of her ad text creative with that of other adsC) To identify opportunities to improve campaign performanceD) To judge the popularity of her website compared to others Correct Answer is C) To identify opportunities to improve campaign performance

Continue ReadingClara is an advertising director who’s tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?

Michelle recently launched a new product called **Wonder Boots**. The brand has already become well-known in her industry. She wants to attract more traffic via Google Ads but only for searches that are solely for her product name (**Wonder Boots**). Which keyword match type should Michelle use to attract traffic strictly for searches for the **Wonder Boots** product name?

Q: Michelle recently launched a new product called **Wonder Boots**. The brand has already become well-known in her industry. She wants to attract more traffic via Google Ads but only for searches that are solely for her product name (**Wonder Boots**). Which keyword match type should Michelle use to attract traffic strictly for searches for the **Wonder Boots** product name? A) Exact matchB) Broad matchC) Phrase matchD) Broad-match modifier Correct Answer is C) Phrase match Explanation: Michelle recently launched a new product called Wonder Boots and wants to attract more traffic via Google Ads but only for searches that are…

Continue ReadingMichelle recently launched a new product called **Wonder Boots**. The brand has already become well-known in her industry. She wants to attract more traffic via Google Ads but only for searches that are solely for her product name (**Wonder Boots**). Which keyword match type should Michelle use to attract traffic strictly for searches for the **Wonder Boots** product name?

Mario owns a store that sells skateboard equipment. Mario understands that people are most likely to notice his headline text in a text ad. What should Mario include in his headline?

Q: Mario owns a store that sells skateboard equipment. Mario understands that people are most likely to notice his headline text in a text ad. What should Mario include in his headline? A) Messaging that includes “Click Here!”B) A phone number where customers can contact himC) At least one of his keywordsD) The physical address of his store Correct Answer is C) At least one of his keywords Explanation: Mario should include key information that will grab the attention of potential customers and accurately represents what his store has to offer. The headline should be concise, clear, and catchy. Here…

Continue ReadingMario owns a store that sells skateboard equipment. Mario understands that people are most likely to notice his headline text in a text ad. What should Mario include in his headline?

Which of the following goals can you achieve for your marketing campaign by using automated bidding?

Q: Which of the following goals can you achieve for your marketing campaign by using automated bidding? A) Reach the right user with the right message at the right time.B) Target specific devices exclusively.C) Control the cost of each click.D) Choose what time of day your ads will appear. Correct Answer is C) Control the cost of each click. Explanation: Automated bidding is a feature in Google Ads that allows advertisers to automate the process of setting bids for their campaigns. By using automated bidding, you can achieve the following goals for your marketing campaign: Increased efficiency: Automated bidding can…

Continue ReadingWhich of the following goals can you achieve for your marketing campaign by using automated bidding?

Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.)

Q: Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.) A) Ad landing page experienceB) Ad dimensionsC) Bid amountD) Ad relevanceE) Conversion rate Correct Answer is: C, and D.

Continue ReadingJerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.)

Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?

Q: Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction? A) Manual controlB) Seller ratingsC) Machine learningD) Ad extensions Correct Answer is C) Machine learning.

Continue ReadingAutomated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?

A Water-Sports Company Specializes In Custom-Made Watercrafts And Accessories. Their Marketing Manager Decides To Use The Broad-Match Keyword, “Boat.” The Manager Then Adds “Paddle” As A Broad-Match Modifier. Which Two Searches May Prompt The Marketing Manager’s Ad? (Choose Two)

Q: A Water-Sports Company Specializes In Custom-Made Watercrafts And Accessories. Their Marketing Manager Decides To Use The Broad-Match Keyword, “Boat.” The Manager Then Adds “Paddle” As A Broad-Match Modifier. Which Two Searches May Prompt The Marketing Manager’s Ad? (Choose Two) A) Boat adventureB) Boats and shipsC) A green boat paddleD) Travel on a paddle shipE) Rowboat paddling Correct Answer is: C, and D.

Continue ReadingA Water-Sports Company Specializes In Custom-Made Watercrafts And Accessories. Their Marketing Manager Decides To Use The Broad-Match Keyword, “Boat.” The Manager Then Adds “Paddle” As A Broad-Match Modifier. Which Two Searches May Prompt The Marketing Manager’s Ad? (Choose Two)

A Golf Enthusiast Regularly Watches Instructional Videos About Golf, Has Recently Searched For The Best Golf Clubs On Google.Com, And Has Researched Golf Courses On Google Maps. Which Type Of Search Audience Solution Would Best Reach This Individual?

Q: A Golf Enthusiast Regularly Watches Instructional Videos About Golf, Has Recently Searched For The Best Golf Clubs On Google.Com, And Has Researched Golf Courses On Google Maps. Which Type Of Search Audience Solution Would Best Reach This Individual? A) Similar Audiences for SearchB) Detailed DemographicsC) Affinity AudienceD) In-Market Audience Correct Answer is C) Affinity Audience

Continue ReadingA Golf Enthusiast Regularly Watches Instructional Videos About Golf, Has Recently Searched For The Best Golf Clubs On Google.Com, And Has Researched Golf Courses On Google Maps. Which Type Of Search Audience Solution Would Best Reach This Individual?