Q: A Water-Sports Company Specializes In Custom-Made Watercrafts And Accessories. Their Marketing Manager Decides To Use The Broad-Match Keyword, “Boat.” The Manager Then Adds “Paddle” As A Broad-Match Modifier. Which Two Searches May Prompt The Marketing Manager’s Ad? (Choose Two) A) Boat adventureB) Boats and shipsC) A green boat paddleD) Travel on a paddle shipE) Rowboat paddling Correct Answer is: C, and D.

Q: A Golf Enthusiast Regularly Watches Instructional Videos About Golf, Has Recently Searched For The Best Golf Clubs On Google.Com, And Has Researched Golf Courses On Google Maps. Which Type Of Search Audience Solution Would Best Reach This Individual? A) Similar Audiences for SearchB) Detailed DemographicsC) Affinity AudienceD) In-Market Audience Correct Answer is C) Affinity Audience

Q: Ad Extensions Assist In Providing Users With Which Two Things They Want From Their Search Experience? (Choose Two) A) Product and service comparisonsB) Attractive imageryC) Information based on their momentD) Relevant informationE) News items related to their search Correct Answer is: C, and D.

Q: After Running A Google Search Ads Campaign For Several Months, Meredith Notices Sales Of Her Advertised Products Are Starting To Lag. She Checks Her Google Ads Recommendations Page And Notices That Her Campaign’s Optimization Score Is 22%. What Does This Score Tell Meredith About Her Google Search Ads Campaign? A) Her campaign is being outperformed by 78% of businesses like hers.B) 22% of the revenue she allocates to her campaign is being used in the wrong areas.C) The campaign could be improved by 78% if the listed recommendations are followed.D) The campaign’s budget needs to be raised by 22%…

Q: Alex Has Started A Google Search Campaign Designed To Promote His Online Motorcycle Accessories Store. His Store Focuses On Custom Helmets. How Might Google Search Ads Provide Value To Alex? A) By including his ad on similar motorcycle accessory store websites.B) By displaying Alex’s ad on a website that reviews motorcycle helmets.C) By linking to Alex’s ad from related social-media groups.D) By showing his ad to people searching for related information about helmets. Correct Answer is D) By showing his ad to people searching for related information about helmets.

Q: An Advertising Executive Takes Over A Google Search Ads Campaign. On His Google Ads Recommendations Page He Notes That The Campaign’s Optimization Score Is 40%. What Does This Score Indicate? A) The campaign is 40% optimized for the given keywords chosen by the previous campaign manager.B) The campaign is running 40% over budget.C) The campaign is 60% less optimal than other company campaigns.D) The campaign could be improved by 60% if the listed recommendations are followed. Correct Answer is D) The campaign could be improved by 60% if the listed recommendations are followed.

Q: As A Digital Strategist, Jared Wants To Add Something Extra To His Ads To Give Users More Incentive To Click And Convert. He’s Considering Using The Two Optional Field Paths In The URL Component Of The Ad, But Needs To Be Certain His Messaging Will Fit. How Many Total Characters Can He Use In Each Of These Optional Paths? A) Up to 10 characters in eachB) Up to 10 characters in one and 5 in another, for a total of 15C) Unlimited number of characters in eachD) Up to 15 characters in each Correct Answer is D) Up to…

Q: In-Market Audiences Allow The Opportunity To Specifically Identify What Kind Of User? A) Someone who has a passion for a topicB) Someone who has an interest in a topicC) Someone who writes content about a topicD) Someone who is in the mindset to buy Correct Answer is D) Someone who is in the mindset to buy

Q: Ideally, What’s The Minimum Number Of Values You Should Aim For Per Header When Using Structured Snippet Extensions? A) 5B) 6C) 3D) 4 Correct Answer is D) 4

Q: How Is Using Non-Last-Click Attribution Conversions Useful For Performance Planner Forecasts? A) To identify the most profitable location targetingB) To find growth opportunities regarding device targetingC) To take advantage of seasonal trends throughout the yearD) To allocate budgets that drive incremental conversions Correct Answer is D) To allocate budgets that drive incremental conversions