Q: Ad Extensions Assist In Providing Users With Which Two Things They Want From Their Search Experience? (Choose Two) A) Product and service comparisonsB) Attractive imageryC) Information based on their momentD) Relevant information E) News items related to their search Correct Answer is: C, and D. Explanation: Ad extensions are a great tool for improving the user experience of a search engine. They provide users with two key things they want from their search experience - more information and easier access. Ad extensions can provide users with more information about the product or service they are searching for, as well…

Q: After Running A Google Search Ads Campaign For Several Months, Meredith Notices Sales Of Her Advertised Products Are Starting To Lag. She Checks Her Google Ads Recommendations Page And Notices That Her Campaign’s Optimization Score Is 22%. What Does This Score Tell Meredith About Her Google Search Ads Campaign? A) Her campaign is being outperformed by 78% of businesses like hers.B) 22% of the revenue she allocates to her campaign is being used in the wrong areas.C) The campaign could be improved by 78% if the listed recommendations are followed.D) The campaign’s budget needs to be raised by 22%…

Q: Alex Has Started A Google Search Campaign Designed To Promote His Online Motorcycle Accessories Store. His Store Focuses On Custom Helmets. How Might Google Search Ads Provide Value To Alex? A) By including his ad on similar motorcycle accessory store websites.B) By displaying Alex’s ad on a website that reviews motorcycle helmets.C) By linking to Alex’s ad from related social-media groups.D) By showing his ad to people searching for related information about helmets. Correct Answer is D) By showing his ad to people searching for related information about helmets.

Q: An Advertising Executive Takes Over A Google Search Ads Campaign. On His Google Ads Recommendations Page He Notes That The Campaign’s Optimization Score Is 40%. What Does This Score Indicate? A) The campaign is 40% optimized for the given keywords chosen by the previous campaign manager.B) The campaign is running 40% over budget.C) The campaign is 60% less optimal than other company campaigns.D) The campaign could be improved by 60% if the listed recommendations are followed. Correct Answer is D) The campaign could be improved by 60% if the listed recommendations are followed. Explanation: The Optimization Score in Google…

Q: As A Digital Strategist, Jared Wants To Add Something Extra To His Ads To Give Users More Incentive To Click And Convert. He’s Considering Using The Two Optional Field Paths In The URL Component Of The Ad, But Needs To Be Certain His Messaging Will Fit. How Many Total Characters Can He Use In Each Of These Optional Paths? A) Up to 10 characters in eachB) Up to 10 characters in one and 5 in another, for a total of 15C) Unlimited number of characters in eachD) Up to 15 characters in each Correct Answer is D) Up to…

Q: In-Market Audiences Allow The Opportunity To Specifically Identify What Kind Of User? A) Someone who has a passion for a topicB) Someone who has an interest in a topicC) Someone who writes content about a topicD) Someone who is in the mindset to buy Correct Answer is D) Someone who is in the mindset to buy

Q: Ideally, What’s The Minimum Number Of Values You Should Aim For Per Header When Using Structured Snippet Extensions? A) 5B) 6C) 3D) 4 Correct Answer is D) 4

Q: How Is Using Non-Last-Click Attribution Conversions Useful For Performance Planner Forecasts? A) To identify the most profitable location targetingB) To find growth opportunities regarding device targetingC) To take advantage of seasonal trends throughout the yearD) To allocate budgets that drive incremental conversions Correct Answer is D) To allocate budgets that drive incremental conversions

Q: How Does Automating Your Bid Contribute To A Successful Google Ads Campaign? A) Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.B) The customer journey has become more direct, so setting bids should be based on general user behavior.C) Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.D) Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction. Correct Answer is D) Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every…

Q: Helen’s Heating And Air (HHA) Wants To Encourage Interest In Their New Smart Refrigerators. They Know That WidgetCo Also Sells Smart Refrigerators. HHA’s Marketing Manager Creates The Broad Match Keyword “Refrigerator” And Adds “WidgetCo” As A Negative Keyword. Which Two Searches May Prompt The Ad? (Choose Two) A) WidgetCo refrigerator installationB) Refrigerator reviews WidgetCoC) WidgetCo customer supportD) Energy-efficient fridge E) Smart refrigerator reviews Correct Answer is: D, and E. Explanation: When Helen's Heating and Air (HHA) creates a broad match keyword of "refrigerator" and adds "WidgetCo" as a negative keyword, they are using a strategy to target potential customers who…