Q: How Does Automating Your Bid Contribute To A Successful Google Ads Campaign? A) Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.B) The customer journey has become more direct, so setting bids should be based on general user behavior.C) Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.D) Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction. Correct Answer is D) Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every…
Q: Helen’s Heating And Air (HHA) Wants To Encourage Interest In Their New Smart Refrigerators. They Know That WidgetCo Also Sells Smart Refrigerators. HHA’s Marketing Manager Creates The Broad Match Keyword “Refrigerator” And Adds “WidgetCo” As A Negative Keyword. Which Two Searches May Prompt The Ad? (Choose Two) A) WidgetCo refrigerator installationB) Refrigerator reviews WidgetCoC) WidgetCo customer supportD) Energy-efficient fridgeE) Smart refrigerator reviews Correct Answer is: D, and E.
Q: Hank Wants To Use A “Maximize Conversions” Campaign With The Performance Planner. Which Recommendation Can Be Provided To Hank By The Performance Planner? A) A recommended Campaign-level Target ROAS (return-on-ad-spend)B) A recommended Campaign-level Target CPA (cost-per-acquisition)C) Recommended campaign bid scalingD) A recommended average daily budget Correct Answer is D) A recommended average daily budget
Q: Google Ads Was Designed To Help Businesses Achieve Online Success. To Accomplish This, Google Ads Was Built On Three Core Principles. What Are These Principles? A) Sitelink, location, and call extensionsB) Growth, reach, and trafficC) Influence, awareness, and promotionD) Relevance, control, and results Correct Answer is D) Relevance, control, and results
Q: Google Ads Was Designed To Deliver Three Things To Every Advertiser: Relevance, Control, And Results. It Provides Relevance By Connecting Advertisers With The Right People At The Right Time. It Provides Results By Charging Only When You Get A Click. How Does Google Ads Provide Control? A) By giving advertisers control over the next highest bid allowed in auctions they enterB) By giving advertisers control over which competitors they place ads in auctions againstC) By giving advertisers control over the number of specific actions their spend will returnD) By giving advertisers control over the maximum they spend per month.…
Q: Google Ads Was Constructed Around Three Core Principles, Focused On Helping Businesses Reach Their Online Potential. The First Of These Is Relevance. Google Ads Connects Businesses With The Right People At The Right Time. Upon Which Other Principles Was Google Ads Built? A) Control and resultsB) Credits and contextC) Options and trackingD) Profit and privacy Correct Answer is A) Control and results
Q: Google Ads Reviews Saved Text Ads To Ensure They Meet Advertising Policies Before Being Shown To Users. What Criteria Are Reviewed By Google Ads? A) Content and formatting.B) Length and extensions.C) Loading and site speed.D) Goals and analytics. Correct Answer is A) Content and formatting.
Q: Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types? A) Search, Display, Video, Shopping, and AppB) Search, Display, Video, Print, and AppC) Search, Print, TV, Shopping, and AppD) Social, Video, App, Audio, and Shopping Ads Correct Answer is A) Search, Display, Video, Shopping, and App
Q: Ginger’s Working On Creating Her First Google Search Ad. She Wants To Create An Inviting And Relevant Ad, So Potential Customers Will Respond Favorably. To Earn User Clicks, Ginger Should Focus On Creating An Ad That ________. (Choose Two) A) has a relevant headlineB) includes a current promotionC) has a larger font sizeD) is listed after search resultsE) includes at least two different colors Correct Answer is: A, and B.
Q: Gina Wants To Be Able To Try Out Multiple Combinations Of Headlines And Descriptions In Order To Optimize Her Results. Her Marketing Department Suggests That She Use Responsive Search Ads. What Are Two Benefits Gina Could Derive From Using Responsive Search Ads? (Choose Two) A) More relevanceB) Greater flexibilityC) Less click-fraudD) Longer funnelsE) Lower eCTR Correct Answer is : A, and B.