Google Ads Search Advertising Certification

Hank Wants To Use A “Maximize Conversions” Campaign With The Performance Planner. Which Recommendation Can Be Provided To Hank By The Performance Planner?

Q: Hank Wants To Use A “Maximize Conversions” Campaign With The Performance Planner. Which Recommendation Can Be Provided To Hank By The Performance Planner? A) A recommended Campaign-level Target ROAS (return-on-ad-spend)B) A recommended Campaign-level Target CPA (cost-per-acquisition)C) Recommended campaign bid scalingD) A recommended average daily budget Correct Answer is D) A recommended average daily budget Explanation: The Performance Planner in Google Ads can provide several recommendations for Hank's "Maximize Conversions" campaign. Some of these recommendations may include: Bid adjustments: The Performance Planner can suggest bid adjustments for different times of the day, locations, devices, and audience segments to help Hank get the most conversions for his…

Continue ReadingHank Wants To Use A “Maximize Conversions” Campaign With The Performance Planner. Which Recommendation Can Be Provided To Hank By The Performance Planner?

Google Ads Was Designed To Help Businesses Achieve Online Success. To Accomplish This, Google Ads Was Built On Three Core Principles. What Are These Principles?

Q: Google Ads Was Designed To Help Businesses Achieve Online Success. To Accomplish This, Google Ads Was Built On Three Core Principles. What Are These Principles? A) Sitelink, location, and call extensionsB) Growth, reach, and trafficC) Influence, awareness, and promotionD) Relevance, control, and results Correct Answer is D) Relevance, control, and results Explanation: Google Ads, formerly known as Google AdWords, is an advertising platform created by Google to help businesses achieve online success. Google Ads provides businesses with a way to display their products and services to potential customers on Google's search engine results pages (SERPs) and other websites within…

Continue ReadingGoogle Ads Was Designed To Help Businesses Achieve Online Success. To Accomplish This, Google Ads Was Built On Three Core Principles. What Are These Principles?

Google Ads Was Designed To Deliver Three Things To Every Advertiser: Relevance, Control, And Results. It Provides Relevance By Connecting Advertisers With The Right People At The Right Time. It Provides Results By Charging Only When You Get A Click. How Does Google Ads Provide Control?

Q: Google Ads Was Designed To Deliver Three Things To Every Advertiser: Relevance, Control, And Results. It Provides Relevance By Connecting Advertisers With The Right People At The Right Time. It Provides Results By Charging Only When You Get A Click. How Does Google Ads Provide Control? A) By giving advertisers control over the next highest bid allowed in auctions they enterB) By giving advertisers control over which competitors they place ads in auctions againstC) By giving advertisers control over the number of specific actions their spend will returnD) By giving advertisers control over the maximum they spend per month.…

Continue ReadingGoogle Ads Was Designed To Deliver Three Things To Every Advertiser: Relevance, Control, And Results. It Provides Relevance By Connecting Advertisers With The Right People At The Right Time. It Provides Results By Charging Only When You Get A Click. How Does Google Ads Provide Control?

Google Ads Was Constructed Around Three Core Principles, Focused On Helping Businesses Reach Their Online Potential. The First Of These Is Relevance. Google Ads Connects Businesses With The Right People At The Right Time. Upon Which Other Principles Was Google Ads Built?

Q: Google Ads Was Constructed Around Three Core Principles, Focused On Helping Businesses Reach Their Online Potential. The First Of These Is Relevance. Google Ads Connects Businesses With The Right People At The Right Time. Upon Which Other Principles Was Google Ads Built? A) Control and resultsB) Credits and contextC) Options and trackingD) Profit and privacy Correct Answer is A) Control and results

Continue ReadingGoogle Ads Was Constructed Around Three Core Principles, Focused On Helping Businesses Reach Their Online Potential. The First Of These Is Relevance. Google Ads Connects Businesses With The Right People At The Right Time. Upon Which Other Principles Was Google Ads Built?

Google Ads Reviews Saved Text Ads To Ensure They Meet Advertising Policies Before Being Shown To Users. What Criteria Are Reviewed By Google Ads?

Q: Google Ads Reviews Saved Text Ads To Ensure They Meet Advertising Policies Before Being Shown To Users. What Criteria Are Reviewed By Google Ads? A) Content and formatting.B) Length and extensions.C) Loading and site speed.D) Goals and analytics. Correct Answer is A) Content and formatting. Explanation: Google Ads is a powerful advertising platform that allows businesses to reach their target audience and achieve their marketing goals. However, to ensure that users have a positive experience, Google Ads reviews saved text ads before showing them to users. In this article, we will discuss the criteria that are reviewed by Google…

Continue ReadingGoogle Ads Reviews Saved Text Ads To Ensure They Meet Advertising Policies Before Being Shown To Users. What Criteria Are Reviewed By Google Ads?

Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?

Q: Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types? A) Search, Display, Video, Shopping, and AppB) Search, Display, Video, Print, and AppC) Search, Print, TV, Shopping, and AppD) Social, Video, App, Audio, and Shopping Ads Correct Answer is A) Search, Display, Video, Shopping, and App

Continue ReadingGoogle Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?

Ginger’s Working On Creating Her First Google Search Ad. She Wants To Create An Inviting And Relevant Ad, So Potential Customers Will Respond Favorably. To Earn User Clicks, Ginger Should Focus On Creating An Ad That ________. (Choose Two)

Q: Ginger’s Working On Creating Her First Google Search Ad. She Wants To Create An Inviting And Relevant Ad, So Potential Customers Will Respond Favorably. To Earn User Clicks, Ginger Should Focus On Creating An Ad That ________. (Choose Two) A) has a relevant headlineB) includes a current promotionC) has a larger font sizeD) is listed after search resultsE) includes at least two different colors Correct Answer is: A, and B.

Continue ReadingGinger’s Working On Creating Her First Google Search Ad. She Wants To Create An Inviting And Relevant Ad, So Potential Customers Will Respond Favorably. To Earn User Clicks, Ginger Should Focus On Creating An Ad That ________. (Choose Two)

Gina Wants To Be Able To Try Out Multiple Combinations Of Headlines And Descriptions In Order To Optimize Her Results. Her Marketing Department Suggests That She Use Responsive Search Ads. What Are Two Benefits Gina Could Derive From Using Responsive Search Ads? (Choose Two)

Q: Gina Wants To Be Able To Try Out Multiple Combinations Of Headlines And Descriptions In Order To Optimize Her Results. Her Marketing Department Suggests That She Use Responsive Search Ads. What Are Two Benefits Gina Could Derive From Using Responsive Search Ads? (Choose Two) A) More relevanceB) Greater flexibilityC) Less click-fraudD) Longer funnels E) Lower eCTR Correct Answer is : A, and B. Explanation: Responsive Search Ads (RSAs) are a type of ad format in Google Ads that allow you to test multiple combinations of headlines and descriptions in order to optimize your results. There are several benefits of using…

Continue ReadingGina Wants To Be Able To Try Out Multiple Combinations Of Headlines And Descriptions In Order To Optimize Her Results. Her Marketing Department Suggests That She Use Responsive Search Ads. What Are Two Benefits Gina Could Derive From Using Responsive Search Ads? (Choose Two)

Francis Wants To Increase His Google Ads Skills And Optimize Results For His Clients. What Two Best Practices Should Francis Adopt? (Choose Two)

Q: Francis Wants To Increase His Google Ads Skills And Optimize Results For His Clients. What Two Best Practices Should Francis Adopt? (Choose Two) A) Include three to five ads, and at least three extensions in each ad group.B) Implement one ad per ad group keyword, to a maximum of 100 ads.C) Choose a minimum 100 keywords of all match types to capture traffic.D)  Set a keyword bid of at least $10 for each active ad group. E) Optimize the campaign’s ad rotation for clicks or conversion actions. Correct Answer is : A, and E. Explanation: Google Ads is a…

Continue ReadingFrancis Wants To Increase His Google Ads Skills And Optimize Results For His Clients. What Two Best Practices Should Francis Adopt? (Choose Two)

Francine Is Advertising Her Company’s Newest Video-Editing Software And Related Products. She Knows That Best Practice Is To Create 3-5 Ads In Each Of Her Search Ad Groups. Why Does Google Make This Recommendation?

Q: Francine Is Advertising Her Company’s Newest Video-Editing Software And Related Products. She Knows That Best Practice Is To Create 3-5 Ads In Each Of Her Search Ad Groups. Why Does Google Make This Recommendation? A) More ads in an ad group means more options for success in an auction.B) More ads in an ad group means lower bounce rates for landing pages.C) More ads in an ad group increases the chances of showing more than one ad per auction.D) More ads in an ad group means they receive a higher-quality score. Correct Answer is A) More ads in an ad group…

Continue ReadingFrancine Is Advertising Her Company’s Newest Video-Editing Software And Related Products. She Knows That Best Practice Is To Create 3-5 Ads In Each Of Her Search Ad Groups. Why Does Google Make This Recommendation?