Hank Wants To Use A “Maximize Conversions” Campaign With The Performance Planner. Which Recommendation Can Be Provided To Hank By The Performance Planner?

Q: Hank Wants To Use A “Maximize Conversions” Campaign With The Performance Planner. Which Recommendation Can Be Provided To Hank By The Performance Planner?

A) A recommended Campaign-level Target ROAS (return-on-ad-spend)
B) A recommended Campaign-level Target CPA (cost-per-acquisition)
C) Recommended campaign bid scaling
D) A recommended average daily budget

Correct Answer is D) A recommended average daily budget

Explanation:

The Performance Planner in Google Ads can provide several recommendations for Hank’s “Maximize Conversions” campaign. Some of these recommendations may include:

1. Bid adjustments: The Performance Planner can suggest bid adjustments for different times of the day, locations, devices, and audience segments to help Hank get the most conversions for his budget.
2. Budget recommendations: Based on historical data, the Performance Planner can provide budget recommendations to help Hank reach his conversion goals.
3. Campaign structure: The Performance Planner can recommend changes to Hank’s campaign structure, such as combining or splitting campaigns, to improve performance.
4. Target CPA: The Performance Planner can recommend a target cost per acquisition (CPA) to help Hank achieve his conversion goals while controlling his cost.

It’s important to note that these recommendations are based on past performance and the algorithms used by the Performance Planner, so it’s always a good idea to regularly review and adjust campaigns to ensure they are performing optimally.