Google Ads Search Advertising Certification

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions and has a CPA (cost per acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

Q: Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions and has a CPA (cost per acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory? A) An investment of $9,100 to generate 1,300 conversions and a CPA of $7B) An investment of $8,400 to generate 1,400 conversions and a CPA of $6C) An investment of $9,600 to generate…

Continue ReadingBen is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions and has a CPA (cost per acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

As an advertiser, creating your first text ad in Google Ads is a simple five-step process. Arrange the five steps in order, with the first step on top.

Q: As an advertiser, creating your first text ad in Google Ads is a simple five-step process. Arrange the five steps in order, with the first step on top. A) Ensure the ad meets Google’s editorial guidelines, and press Save Ad.B) Enter the headlines, URL, and description lines you wish to use.C) Choose the + button, and then select Text Ad from the available options.D) In the page menu on the left of the screen, select Ads & Extensions.E) Sign in to the Google Ads account where you wish to make the text ad.

Continue ReadingAs an advertiser, creating your first text ad in Google Ads is a simple five-step process. Arrange the five steps in order, with the first step on top.

Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions beneficial?

Q: Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions beneficial? A) Allow users to navigate to specific pages directly from an adB) Give potential customers the ability to contact a business via a text messageC) Highlight key information and unique selling points of a businessD) Provide potential customers with the ability to call a business directly from an ad Correct Answer is C) Highlight key information and unique selling points of a business

Continue ReadingAsam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions beneficial?

Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

Q: Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings? A) ShoppingB) SearchC) DisplayD) Video Correct Answer is B) Search

Continue ReadingPeggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top)

Q: Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top) A)Customize your creatives with special offers or incentives that are specific to this audience.B) Translate the list into an audience list and make it available for targeting.C) Upload the list to Google Ads.D) Segment a customer list, based on a desired marketing action.

Continue ReadingOrganize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top)

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

Q: Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales? A) An investment of $21,000 to generate 1,400 conversions and a CPA of $15B) An investment of $40,000 to generate 2,000 conversions and a CPA…

Continue ReadingMolly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

Michael Built A High-Quality Ad With An Excellent Keyword List. He’s Disappointed The Ad Isn’t Being Shown As Much As He’d Like. What’s A Likely Reason For His Ad Not Being Frequently Displayed?

Q: Michael Built A High-Quality Ad With An Excellent Keyword List. He’s Disappointed The Ad Isn’t Being Shown As Much As He’d Like. What’s A Likely Reason For His Ad Not Being Frequently Displayed? A) Users may be misspelling his keywords.B) His bid for the ad is too low.C) He has too much information listed in his ad extensions.D) He hasn’t supplied a link for the ad. Correct Answer is B) His bid for the ad is too low. Explanation: There can be several reasons why Michael's ad isn't being shown as frequently as he'd like, even though he built…

Continue ReadingMichael Built A High-Quality Ad With An Excellent Keyword List. He’s Disappointed The Ad Isn’t Being Shown As Much As He’d Like. What’s A Likely Reason For His Ad Not Being Frequently Displayed?

Match these Search Audience solutions with the benefits they can bring to your campaigns.

Q: Match these Search Audience solutions with the benefits they can bring to your campaigns. A) Customer Match – To upload your own data into Google Ads and reach custom segments across devicesB) In-Market Audiences – To drive consideration among people who are actively researching the products or services you offerC) Detailed Demographics – To reach people based on the likelihood of their marital status, education, parenting stage, and homeownershipD) Remarketing Lists for Search Ads – To help reach people who have engaged with your website or YouTube channel in the past Explanation: Here are the Search Audience solutions and the benefits they can…

Continue ReadingMatch these Search Audience solutions with the benefits they can bring to your campaigns.

Match each ad extension with the benefit it brings to a user’s ad experience.

Q: Match each ad extension with the benefit it brings to a user’s ad experience. A) Sitelink extensions – Directing users to specific pages of a websiteB) Callout extensions – Highlighting value-adding attributes of the business, products, or services to usersC) Call extensions – Allowing mobile users to directly call a businessD)  Structured snippet extensions – Describing features of a specific product or range of products or services offered by the business before users click on the ad Explanation: Ad extensions are a valuable tool for advertisers to improve their ad performance and provide more relevant information to users. By adding extensions to your ads, you…

Continue ReadingMatch each ad extension with the benefit it brings to a user’s ad experience.

Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?

Q: Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know? A) Headline, Descriptor, ImageB) Headline, URL, DescriptionC) Beacon, Tag, ConversionD) Tagline, AMP, Characters Correct Answer is B) Headline, URL, Description

Continue ReadingMary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?