Q: Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR? A) Cloning the ad multiple timesB) Including keywords in his ad textC) Improving the speed of his websiteD) Decreasing the bid for the ad Correct Answer is B) Including keywords in his ad text Explanation: To improve the expected click-through rate (eCTR) of a Google Search ad and in turn, improve its Quality Score, Charlie might consider the following actions: Relevance: Making sure that the ad copy, keywords, and landing…

Q: Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement. What are two other benefits that search ad extensions can contribute to performance? (Choose two.) A) Better ad qualityB) More qualified leadsC) Dynamic video insertionD) Faster loading landing pages E) Attractive video assets Correct Answer is: A, and B. Explanation: Search ad extensions are a valuable tool for advertisers looking to improve their performance and reach their target audience more effectively. Here are two other benefits of using search ad extensions: Increased click-through rate (CTR):…

Q: To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.) A) has a relevant headlineB) includes a current promotionC) includes at least two different colorsD) has a larger font size E) is listed after search results Correct Answer is: A, and B. To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.) Explanation: Advertising is an essential aspect of any business that aims to promote its products or services to potential customers. With the advent of technology, advertising has become more diversified, with various channels available to businesses to…

Q: Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find. Organize the following steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish. A) Tim makes a purchase from the website he navigated to.B) Tim browses different skateboards on the website he navigated to.C) Tim launches a Google Search ad.D) Tim scans the search results.E) Tim searches for “best skateboards”.

Q: Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields? A) To allow the Google Ads system to anticipate what content is present on the landing pageB) To match an appropriate landing page with the search term that triggered the adC) To give users more options over which landing page they want to navigate toD) To give users an idea of the content they’ll see upon clicking the ad Correct Answer is B) To match an…

Q: Mary has been familiarizing herself with the different ad components of a text ad. Match the following text ad component descriptions with the components they describe. A) Gives users an idea of where they’ll go if they click the ad – Display URLB) Takes users to a specific page of a website – Final URLC) Allows advertisers to provide details about their product or service – DescriptionD) Users often will often notice this first – Headline

Q: Yuto owns a souvenir shop in Tokyo. He wants to reach English speaking tourists in his city during certain hours of the day. Which three areas of his Search campaign does Yuto need to adjust to achieve this goal? (Choose three.) A) Network settingsB) Ad schedulingC) Shared budgetsD) Location targeting E) Language targeting Correct Answer is: B, D, and E. Explanation: If Yuto wants to reach English speaking tourists in his city during certain hours of the day, he'll need to adjust three areas of his Google Ads search campaign: Location targeting: Yuto needs to target his advertisements to the…

Q: Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What’s Brian’s optimization score based upon? A) Comparing Brian’s sales with ad serving dataB) Key aspects of his campaigns, including statistics, settings, and industry trendsC) Judging ad popularity on social mediaD) Testing and reporting on the speed of Brian’s websites Correct Answer is B) Key aspects of his campaigns, including statistics, settings, and industry trends

Q: Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She applies an optimization recommendation that surfaces in the Recommendations page. What will happen to her campaign’s optimization score? A) The score isn’t affected by application of recommendations.B) The score will dynamically improve upon accepting recommendations.C) The score will decrease upon accepting the recommendation.D)The score might increase or decrease depending on the recommendation. Correct Answer is B) The score will dynamically improve upon accepting recommendations.

Q: Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of his text ads? (Choose three.) A) Highlighting what makes his business uniqueB) Encouraging potential customers to take actionC) A mention of prices, promotions, and exclusive offersD) More landing pages to visit E) A variety of emoji to catch the attention of potential customers Correct Answer is : A, B, and C. Explanation: When writing the description section of a text ad, Jimmy should aim to include the following three…