Q: Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She applies an optimization recommendation that surfaces in the Recommendations page. What will happen to her campaign’s optimization score? A) The score isn’t affected by application of recommendations.B) The score will dynamically improve upon accepting recommendations.C) The score will decrease upon accepting the recommendation.D)The score might increase or decrease depending on the recommendation. Correct Answer is B) The score will dynamically improve upon accepting recommendations.
Q: Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of his text ads? (Choose three.) A) Highlighting what makes his business uniqueB) Encouraging potential customers to take actionC) A mention of prices, promotions, and exclusive offersD) More landing pages to visitE) A variety of emoji to catch the attention of potential customers Correct Answer is : A, B, and C.
Q: Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score? A) It’s feedback left by users who’ve clicked on your ad and browsed your website.B) It’s an estimate of the quality of your ads, keywords, and landing pages.C) It’s a metric that scores the quality of traffic that clicks on your adsD) It’s a final score that’s based on every element of the structure of your account. Correct Answer is B) It’s an estimate of the quality of your ads, keywords, and landing pages.
Q: Linda recognizes that a Google Search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google Search campaign? (Choose two.) A) Her business can catch the interest of people while they’re engaged with a mobile app.B) Her business can show up on search results when businesses similar to hers are showing up.C) A video can present a summary of her products to people showing an interest in her business.D) She has the option to show users a photo of each of her products along with titles, prices, her shop name, and…
Q: Clara is an advertising director who’s tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign? A) To understand the network performance of her websiteB) To compare the efficacy of her ad text creative with that of other adsC) To identify opportunities to improve campaign performanceD) To judge the popularity of her website compared to others Correct Answer is C) To identify opportunities to improve campaign performance
Q: Michelle recently launched a new product called **Wonder Boots**. The brand has already become well-known in her industry. She wants to attract more traffic via Google Ads but only for searches that are solely for her product name (**Wonder Boots**). Which keyword match type should Michelle use to attract traffic strictly for searches for the **Wonder Boots** product name? A) Exact matchB) Broad matchC) Phrase matchD) Broad-match modifier Correct Answer is C) Phrase match
Q: Mario owns a store that sells skateboard equipment. Mario understands that people are most likely to notice his headline text in a text ad. What should Mario include in his headline? A) Messaging that includes “Click Here!”B) A phone number where customers can contact himC) At least one of his keywordsD) The physical address of his store Correct Answer is C) At least one of his keywords
Q: Which of the following goals can you achieve for your marketing campaign by using automated bidding? A) Reach the right user with the right message at the right time.B) Target specific devices exclusively.C) Control the cost of each click.D) Choose what time of day your ads will appear. Correct Answer is C) Control the cost of each click.
Q: Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.) A) Ad landing page experienceB) Ad dimensionsC) Bid amountD) Ad relevanceE) Conversion rate Correct Answer is: C, and D.
Q: Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction? A) Manual controlB) Seller ratingsC) Machine learningD) Ad extensions Correct Answer is C) Machine learning.