Q: Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What’s Brian’s optimization score based upon?
A) Comparing Brian’s sales with ad serving data
B) Key aspects of his campaigns, including statistics, settings, and industry trends
C) Judging ad popularity on social media
D) Testing and reporting on the speed of Brian’s websites
Correct Answer is B) Key aspects of his campaigns, including statistics, settings, and industry trends