Q: Linda recognizes that a Google Search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google Search campaign? (Choose two.)

A) Her business can catch the interest of people while they’re engaged with a mobile app.
B) Her business can show up on search results when businesses similar to hers are showing up.
C) A video can present a summary of her products to people showing an interest in her business.
D) She has the option to show users a photo of each of her products along with titles, prices, her shop name, and more.

Correct Answer is B) Her business can show up on search results when businesses similar to hers are showing up.

Explanation:

Google Search campaigns can bring significant value to eCommerce businesses by helping them reach their target audience at the moment they are searching for products or services that are relevant to their business. Here are two solutions that Linda can achieve through a Google Search campaign:

  1. Driving Traffic: A Google Search campaign can help Linda reach potential customers who are actively searching for products or services related to her business. By appearing at the top of search results for relevant keywords, Linda’s business can attract more traffic to its website and increase its visibility.
  2. Improving Conversion Rates: By using relevant keywords, ad copy, and landing pages, Linda can create a highly targeted and optimized search campaign that resonates with her target audience. This can help to increase the chances of conversion, as users are more likely to purchase products or services that meet their needs and expectations.

In summary, a Google Search campaign can help Linda drive traffic to her website and increase her conversion rates by reaching her target audience at the right place and at the right time.

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