Q: Michael Built A High-Quality Ad With An Excellent Keyword List. He’s Disappointed The Ad Isn’t Being Shown As Much As He’d Like. What’s A Likely Reason For His Ad Not Being Frequently Displayed?
A) Users may be misspelling his keywords.
B) His bid for the ad is too low.
C) He has too much information listed in his ad extensions.
D) He hasn’t supplied a link for the ad.
Correct Answer is B) His bid for the ad is too low.
There can be several reasons why Michael’s ad isn’t being shown as frequently as he’d like, even though he built a high-quality ad with an excellent keyword list. Some possible reasons include:
- Low Ad Rank: Ad rank is a metric used by Google Ads to determine the position of an ad on the search results page. If Michael’s ad rank is low, it may not appear as frequently as he’d like.
- Low Budget: If Michael has set a low budget for his campaign, his ad may not be shown as frequently as he’d like, especially if he is targeting a competitive market.
- Uncompetitive Bid: If Michael is bidding too low on his keywords, his ad may not be shown as frequently as he’d like, especially if he is targeting a competitive market.
- Poor Quality Score: Google Ads assigns a quality score to each ad, which takes into account factors such as relevance, landing page quality, and the user experience. If Michael’s ad has a low quality score, it may not be shown as frequently as he’d like.
- Targeting Issues: Michael may not be targeting the right audience for his ad, which could be why it’s not being shown as frequently as he’d like. He can review his targeting options, such as location, device, and demographic, to ensure that he’s reaching the right audience.
- Competition: There may be a lot of competition for the keywords Michael is targeting, which could be why his ad is not being shown as frequently as he’d like. He may need to adjust his targeting or bid strategy to increase his chances of being shown more frequently.
If Michael is concerned about the frequency of his ad being displayed, he should review his ad performance data in Google Ads to identify the specific issue and make the necessary adjustments.