For an ad to be served to a user, there are several factors that need to be taken into consideration. This includes targeting criteria, budget, and timing. Additionally, the quality of the ad itself is also important as it needs to be relevant and engaging for the user. Finally, the platforms on which ads are served also play a role in how successful an ad campaign can be. All these factors come together to determine whether or not an ad will be served to a user.
Q: Which is required for an ad to be served to a user?
A) The keywords must be listed in all ad groups for a company.
B) The keywords must be relevant to the search term.
C) The keywords must be unique to only one campaign.
D) The search terms must be unique to a company.
Correct Answer is B) The keywords must be relevant to the search term.