Q: Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of his text ads? (Choose three.)
A) Highlighting what makes his business unique
B) Encouraging potential customers to take action
C) A mention of prices, promotions, and exclusive offers
D) More landing pages to visit
E) A variety of emoji to catch the attention of potential customers
Correct Answer is : A, B, and C.
When writing the description section of a text ad, Jimmy should aim to include the following three factors:
- Relevance: Jimmy should make sure that the description section is relevant to the headline section and provides additional information about the products or services being advertised. This will help to increase the relevance of the ad for users and make it more appealing.
- Benefits: Jimmy should focus on the benefits of the products or services being advertised in the description section. This will help to differentiate his products or services from those of his competitors and make the ad more appealing to users.
- Call-to-action (CTA): Jimmy should include a clear and compelling call-to-action in the description section, encouraging users to take action, such as clicking on the ad or making a purchase. This will help to increase the conversion rate of the ad and drive more sales.
In summary, Jimmy should aim to include relevance, benefits, and a clear call-to-action in the description section of his text ads to make the ad more appealing and effective.