Q: What does layering an Affinity audience with a broad keyword targeting campaign help you do?

A) Find new customers that share the behaviors and characteristics of your marketing audience segments
B) Reach people based on specific demographics such as marital and education status
C) Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s)
D) Reach people who have been identified as being in the mindset to buy

Correct Answer is C) Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s).

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