Q: What does layering an Affinity audience with a broad keyword targeting campaign help you do?

A) Find new customers that share the behaviors and characteristics of your marketing audience segments
B) Reach people based on specific demographics such as marital and education status
C) Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s)
D) Reach people who have been identified as being in the mindset to buy

Correct Answer is C) Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s).

Explanation:

Layering an Affinity audience with a broad keyword targeting campaign can help you reach a more targeted and relevant audience for your advertising efforts. Here’s how it works:

  1. Broad keyword targeting: With a broad keyword targeting campaign, you can reach a wide audience by targeting people who have shown an interest in specific keywords related to your business or product. This can be useful for reaching a large number of potential customers.
  2. Affinity audience targeting: An Affinity audience is a group of people who have demonstrated a strong and lasting interest in a particular topic or activity. By layering an Affinity audience with your broad keyword targeting campaign, you can further refine your target audience to reach people who not only have shown an interest in your keywords, but also have a strong affinity for the topic or activity related to your business.

By combining these two targeting methods, you can reach a more relevant and engaged audience for your advertising efforts, potentially leading to higher engagement rates and conversions. By layering Affinity audience targeting on top of broad keyword targeting, you can fine-tune your audience to reach the people who are most likely to be interested in your product or service.

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