Q: To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.)
A) has a relevant headline
B) includes a current promotion
C) includes at least two different colors
D) has a larger font sizeE) is listed after search results
Correct Answer is: A, and B.
To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.)
Explanation:
Advertising is an essential aspect of any business that aims to promote its products or services to potential customers. With the advent of technology, advertising has become more diversified, with various channels available to businesses to reach their target audience. One of the most popular advertising channels is online advertising, which allows businesses to target specific demographics and track their results. One important aspect of online advertising is creating an ad that can attract users and generate clicks. In this article, we will explore two important factors that Ginger should focus on to create an ad that can generate clicks.
Grabs Attention
In today’s fast-paced world, people have a limited attention span, and businesses need to create ads that can grab users’ attention quickly. The ad should have a clear and concise headline that immediately grabs the user’s attention. The headline should be catchy and should highlight the main benefit of the product or service being advertised. The headline should also be relevant to the target audience and should address their pain points or needs. For example, if Ginger is advertising a productivity app, the headline could be “Maximize Your Productivity with Ginger.”
In addition to the headline, the ad should have eye-catching visuals that are relevant to the product or service being advertised. The visuals should be high-quality and should highlight the main benefit of the product or service. For example, if Ginger is advertising a grammar checker, the visuals could show before and after examples of how the grammar checker can improve writing. The ad should also have a clear call-to-action (CTA) that tells users what action to take after they click on the ad.
Provides Value
While attention-grabbing headlines and visuals are important, users will only click on an ad if they feel that it provides value to them. The ad should clearly communicate the main benefit of the product or service being advertised and how it can solve the user’s problem or meet their needs. For example, if Ginger is advertising a writing tool, the ad could highlight the benefits of using the tool, such as improving writing skills, saving time, and increasing accuracy.
The ad should also provide social proof to back up the claims being made. Social proof can come in the form of customer testimonials, reviews, or endorsements from influencers. Social proof helps to build trust and credibility with potential customers, which can increase the likelihood of them clicking on the ad.
In addition to providing value, the ad should also be relevant to the user’s search query. The ad should match the user’s intent and provide them with the information they are looking for. For example, if a user is searching for a grammar checker, the ad should provide information about the grammar checker and its benefits, rather than just promoting Ginger’s brand.
Conclusion
Creating an ad that generates clicks requires careful attention to detail and a deep understanding of the target audience. Ginger can increase the likelihood of generating clicks by focusing on two important factors: grabbing attention and providing value. The ad should have an attention-grabbing headline and visuals, and a clear call-to-action. It should also provide value by highlighting the main benefits of the product or service being advertised and providing social proof to back up the claims. By creating an ad that is relevant to the user’s search query and addresses their pain points, Ginger can increase the likelihood of generating clicks and ultimately drive more traffic and sales to their website.