Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

Q: Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

A) Cloning the ad multiple times
B) Including keywords in his ad text
C) Improving the speed of his website
D) Decreasing the bid for the ad

Correct Answer is B) Including keywords in his ad text