Q: Each Similar Audience Has Its Seed List Members Removed To Ensure What? A) That no user overlaps between a similar list and its seed listB) That ads are shown in competitive positionsC) That ads do not risk double-servingD) That only highly-relevant traffic is targeted Correct Answer is A) That no user overlaps between a similar list and its seed list Explanation: Each similar audience has its seed list members removed to ensure the integrity and accuracy of the audience targeting. The seed list members are used to create the similar audience, but removing them ensures that the target audience is not influenced…

Q: Clara Is An Advertising Director Who Has Been Tasked With Optimizing Her Company’s Google Search Campaign. How Can Clara Use The Optimization Score To Benefit Her Campaign? A) To find how close her campaign is from potential ideal resultsB) To compare the efficacy of her ad text creative with that of other adsC) To understand the network performance of her websiteD) To judge the popularity of her website compared to others Correct Answer is A) To find how close her campaign is from potential ideal results

Q: Carrie Owns A Gardening Store And Uses A Website To Promote All The Products She Sells. A User Saw A Google Search Ad For One Of Her Products. What Might The User Have Been Doing? A) Searching for related gardening information.B) Reading an e-mail from Carrie’s business.C) Browsing Carrie’s store website.D) Watching a YouTube video on rose cultivation. Correct Answer is A) Searching for related gardening information.

Q: Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads? A) Browsing an adventure activities website.B) Looking up passport rules for South America.C) Researching South American holiday destinations online.D) Watching an online video about South America. Correct Answer is C) Researching South American holiday destinations online.

Q: Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon? A) Judging ad popularity on social mediaB) Comparing Brian’s sales with ad serving dataC) Key aspects of his accounts, including statistics, settings, and industry trendsD) Testing and reporting on the speed of Brian’s websites Correct Answer is C) Key aspects of his accounts, including statistics, settings, and industry trends

Q: Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank? A) Sitelink, location, and call extensionsB) Making the headline bold to potentially improve the eCTR.C) Adding seasonal messaging during the holiday season.D) Incorporating an image to make the ad more enticing. Correct Answer is C) Adding seasonal messaging during the holiday season.

Q: Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrase match in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob’s campaign? A) Bob’s ad will show on searches with only UltraView1000 included in them, with no additional words.B) Bob’s ad will show on searches for television features similar to UltraView1000.C) Bob’s ad will show on searches for UltraView1000 and additional words before and after.D) Bob’s ad will show on searches for televisions that came to market at the…

Q: Bob’s electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword “television.” How will broad match benefit Bob’s campaign? A) Bob’s ad will only appear if the search term is exactly “television” with additional words before and after.B) Bob’s ad will only appear if the search terms contain the exact keyword, “television.”C) Bob’s ad will appear if search terms contain some variation of his keyword, such as “TV.”D) Bob’s ad will appear if the search terms only contain his brand of television, UtraView1000. Correct Answer is…

Q: Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords “television,” “accessible,” and “voice.” Which benefit does broad match modifier give Bob’s Search Ads campaign? A) Bob’s ad will appear if the search terms contain all three of the exact keywords.B) Bob’s ad will appear if search terms contain at least one of the keywords and words right before or after them.C) Bob’s ad will appear…

Q: Bernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google Search campaign as part of her overall strategy. What value can be recognized by launching a Google Search campaign? A) Users will receive ads when physically near any of Bernadette’s storefronts.B) It will bring Bernadette’s website better page rank.C) Her business will have a competitive presence with similar businesses during searches.D) Ads from Bernadette’s campaign will appear in traditional media with related content. Correct Answer is C) Her business will have a competitive presence with similar businesses during searches.