Google Ads Search Advertising Certification

Mary is tasked with designing an advertising campaign for her company, an online pet food store and app, and she’s exploring different campaign options. Which campaign types are available to her in Google Ads?

Q: Mary is tasked with designing an advertising campaign for her company, an online pet food store and app, and she’s exploring different campaign options. Which campaign types are available to her in Google Ads? A) Social, Display, Video, Shopping, and AppB) Search, Display, Video, Shopping, and AppC) Search, Display, Video, App, and AccessD) Search, Display, TV, Shopping, and App Correct Answer is B) Search, Display, Video, Shopping, and App

Continue ReadingMary is tasked with designing an advertising campaign for her company, an online pet food store and app, and she’s exploring different campaign options. Which campaign types are available to her in Google Ads?

Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers? (Choose two.)

Q: Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers? (Choose two.) A) Device typeB) LocationC) Budget typeD) Web browserE) Budget Correct Answer is A) Device type, and B) Location.

Continue ReadingMarta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers? (Choose two.)

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

Q: Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs? A) Target impression shareB) Maximize clicksC) Target cost-per-acquisition (tCPA)D) Target return on ad spend (Target ROAS) Correct Answer is B) Maximize clicks

Continue ReadingMarta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?

Q: Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores? A) VideoB) SearchC) DisplayD) Shopping Correct Answer is D) Shopping Explanation: Marisol should use a Google Shopping campaign to showcase images of her products, advertise her company's online and local inventory of toys, and drive traffic to both the website and local toy stores. Google Shopping campaigns…

Continue ReadingMarisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?

Mario is working on a text ad that will run on the Google Search Network. He filled in each component with the necessary information. What component asked Mario to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters?

Q: Mario is working on a text ad that will run on the Google Search Network. He filled in each component with the necessary information. What component asked Mario to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters? A) The URL componentB) The headline componentC) The banner componentD) The description component Correct Answer is D) The description component

Continue ReadingMario is working on a text ad that will run on the Google Search Network. He filled in each component with the necessary information. What component asked Mario to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters?

Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?

Q: Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so? A) To analyze demographic performanceB) To review new keyword opportunitiesC) To check for status issuesD) To react to ever-changing external factors Correct Answer is D) To react to ever-changing external factors

Continue ReadingMaria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?

Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campaign benefit his business?

Q: Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campaign benefit his business? A) His ads will be displayed on related industry websites.B) His website will appear higher in organic ranking.C)His ads will be shown at random, thereby generating new cold leads.D) His ad may appear when people research similar installation options. Correct Answer is D) His ad may appear when people research similar installation options.

Continue ReadingMarco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campaign benefit his business?

Lisa Sells Kitchen Furniture Through Her Website. While Her Sales Are Stable, She’s Concerned That They’re Not Keeping Pace With Those Of Other Online Furniture Stores. How Can A Google Search Campaign Benefit Lisa’s Business?

Q: Lisa Sells Kitchen Furniture Through Her Website. While Her Sales Are Stable, She’s Concerned That They’re Not Keeping Pace With Those Of Other Online Furniture Stores. How Can A Google Search Campaign Benefit Lisa’s Business? A) Potential customers will be automatically directed to her business website.B) Ads for her business will appear across a variety of digital and traditional media.C) Her business will have a higher ranking in organic search results.D) Her business will have a competitive presence with similar businesses during searches. Correct Answer is D) Her business will have a competitive presence with similar businesses during searches.

Continue ReadingLisa Sells Kitchen Furniture Through Her Website. While Her Sales Are Stable, She’s Concerned That They’re Not Keeping Pace With Those Of Other Online Furniture Stores. How Can A Google Search Campaign Benefit Lisa’s Business?

Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?

Q: Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo? A) The recommendations are created by higher-level account executives.B) The recommendations only apply to select keywords.C) The recommendations provide general insight from Google.D) The recommendations are tailored to the specific account. Correct Answer is D) The recommendations are tailored to the specific account.

Continue ReadingLeo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?

Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?

Q: Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners? A) Enables her to partner with other similar businesses.B) Allows her to reach to all device types.C) Increases the geographic distribution of her ad.D) Extends her reach to additional sites. Correct Answer is D) Extends her reach to additional sites.

Continue ReadingLaverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?