Q: Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.) A) Her ad will only show for “blue saucepans.”B) She can explicitly choose keywords to ignore.C) She doesn’t have to think of all the related saucepan keywords.D) She can easily select the color she wants to focus on.E) She can choose the exact searches her keywords will match. Correct Answer is: C, and D.

Q: It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison. Match each signal type with how it is demonstrated in this situation. A) Device – I am using my tabletB) Intent – I need to book a boat ride.C) Interest – I love historical sites and San Francisco.D) Time – It is 10 a.mE) Location – I am sitting in a train station in London.

Q: What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.) A) InstrumentationB) DistributionC) ValidationD) Simulation E) Differentiation Correct Answer is C) Validation, and D) Simulation Explanation: Performance Planner is a tool within Google Ads that provides insights and recommendations for optimizing ad campaigns. Here are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns: Forecasting: Performance Planner provides forecasting capabilities that allow you to see estimated future performance for your ad campaigns based on historical data and the changes you make to…

Q: What are two ways Dynamic Search Ads brings value to an advertising campaign? A) It promotes advertising on social media platforms.B) It allows for greater control over keywords.C) It finds traffic an advertiser might miss.D) It creates new ads automatically.E) It reduces the needed advertising budget. Correct Answer is: C, and D.

Q: What are two main benefits of using Search Audience solutions? (Choose two.) A) Identifying the most effective ad schedules to get the best results from your budgetB) Reviewing missed opportunities with regards to ad extensions and ad variationsC) Making the right bids when certain groups of people are searching for your product or servicesD) Reaching different audience segments with unique messaging that is highly relevant to them Correct Answer is: C, and D.

Q: What ad extension is only available as a full automated ad extension? A) Price extensionB) Message extensionC) Seller ratings extensionD) App extension Correct Answer is C) Seller ratings extension.

Q: Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide? A) A Google remarketing tagB) Conversion trackingC) Customer relationship management dataD) A linked Google Analytics account Correct Answer is C) Customer relationship management data.

Q: Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.) A) KeywordsB) Ad extensionsC) BidsD) BudgetsE) Ads Correct Answer is C) Bids, and D) Budgets

Q: Trina sells dolls and accessories, and doesn’t have much time to update her Search campaigns with her ever-changing inventory. How can Dynamic Search Ads help Trina? A) Additional web crawlers can be employed to review her inventory.B) Lower bid rates can be utilized, based on inventory levels.C) Keyword lists can be automatically created based on website offerings.D) The inventory update dates can be manually set. Correct Answer is C) Keyword lists can be automatically created based on website offerings.

Q: Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding? A) Machine learning will choose the keywords used to serve her ads to users.B) Location targeting is not decided by machine learning.C) Machine learning helps her set the appropriate bid for each and every auction.D) Machine learning will choose an ad schedule for campaigns without her input. Correct Answer is C) Machine learning helps her set the appropriate bid for each and every auction.