Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.)

Q: Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.)

A) Her ad will only show for “blue saucepans.”
B) She can explicitly choose keywords to ignore.
C) She doesn’t have to think of all the related saucepan keywords.
D) She can easily select the color she wants to focus on.

E) She can choose the exact searches her keywords will match.

Correct Answer is: C, and D.